Senior Marketing Manager, Brand & Content

We are looking for a passionate and strategically minded Senior Marketing Manager to join our Brand and Content Marketing EMEA team at HBO Max. This role is for someone who lives and breathes entertainment, deeply immersed in the TV/streaming industry, film and pop culture, and who thrives on turning cultural moments into impactful, conversation‑driving campaigns. You bring both strategic rigor and creative instinct to engage fandoms, cut through the noise, and deliver bold, memorable marketing that resonates across diverse audiences. You report to the Brand and Content Marketing Director, HBO Max EMEA.

Your Role Accountabilities

• Responsible for pan‑EMEA campaign and creative strategy for the assigned Global Originals and other content and brand campaigns and initiatives, ensuring campaigns are insight‑driven, brand‑aligned, and reflective of local cultural nuances and audience behaviours across EMEA markets.
• Define key campaign priorities and milestones, strategic activations, and audience engagement opportunities across the region – identifying culturally relevant moments, innovative executions, and fan‑first ideas designed to drive conversation, word of mouth, engagement, and brand affinity at scale.
• Lead campaign‑specific cross‑functional workstreams across EMEA markets and marketing divisions – including PR, Social, Partnerships, Merchandising, Subscriber Acquisition, Engagement & Retention teams, and pan‑EMEA WBD fusion stakeholders – ensuring strategic alignment, cohesive storytelling, and effective collaboration from campaign kick‑off through implementation and post‑campaign evaluation.
• Lead and drive EMEA creative ideation processes for priority campaigns across local marketing and creative teams, as well as external agencies – from briefing through concept refinement, strategic feedback and implementation guidance.
• Champion bold, culturally impactful campaign thinking across the region – including breakthrough stunts, experiential activations, influencer and social‑first concepts, partnerships, and integrated 360 campaigns that cut through culture, engage fandoms, and generate earned conversation.
• Work in lockstep with local marketing leads across EMEA and provide guidance and support throughout campaign adaptation and implementation – ensuring campaigns resonate locally, capitalise on market‑specific opportunities, and remain aligned with global creative platforms and campaign objectives.
• Partner closely with the Global, Originals and Brand Marketing teams to align global campaign strategy and deliverables with EMEA needs and specifics.
• Represent EMEA POV within the global campaign forums and work closely with international regional teams to identify the efficiencies, share learnings and maximise global opportunities.
• Drive EMEA campaign development workflows across regional and local stakeholders, overseeing timelines, approvals, creative reviews, and key deliverables while proactively identifying risks, gaps, and operational efficiencies to ensure campaigns are delivered effectively and to the highest creative standard.
• Spearhead and oversee the development of campaign‑specific strategic briefs, messaging frameworks, creative toolkits, implementation guidelines, and 360 campaign decks to support consistent, insight‑driven execution across EMEA markets and communication channels.
• Champion best practices, ambitious creative thinking, and knowledge‑sharing across EMEA markets – bringing teams together, elevating campaign standards, and continuously improving ways of working across regional and local teams.

Skills and Experience

• A genuine fan of pop culture, entertainment, and storytelling, with a pulse on trends shaping the streaming landscape.
• Minimum 7 years of experience in similar pan‑EMEA marketing roles in global companies, within the streaming, TV/entertainment, media and/or agency space.
• Demonstrated experience in leading complex, multi‑territory integrated marketing campaigns across global matrix organisations that engage fandoms, cut through the noise and drive conversations across diverse audiences.
• Proven track record and creative and strategic know‑how in turning cultural moments into impactful, conversation‑driving campaigns.
• Outstanding influencing capabilities on all stakeholder levels – steering campaigns and priority initiatives throughout EMEA markets and cross‑functional divisions, ensuring all stakeholders are onboard and aligned with the strategic and creative direction.
• Ability to navigate fast‑paced, high‑pressure environments with ease, remaining composed while managing multiple high‑profile campaigns and priorities, with a strong instinct for prioritising what matters most.
• Stand‑out team player with a one‑team collaborative mindset and a problem‑solving attitude.
• Excellent communication and presentation skills – able to inspire teams, write a great brief, craft a compelling deck, and navigate feedback rounds with confidence.
• A proactive self‑starter with strong attention to detail, continuously looking for efficiency opportunities, improved ways of working, maximising business impact and driving growth.
• Fluent in English with excellent presentation skills.

Working Arrangement

This role is advertised as a hybrid work model, combining remote and in‑office work, in accordance with our current company policy and agreed with your line manager. The arrangement is subject to applicable laws; the company reserves the right to change this agreement where essential to business needs, with reasonable notice.

Equal Opportunity and Accessibility

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you are a qualified candidate with a disability and require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.