Senior Brand & Content Marketing Manager – EMEA

We’re looking for a passionate and strategically minded Brand & Content Marketing Manager – EMEA to join our Brand and Content Marketing EMEA team at HBO Max. This is a role for someone who lives and breathes entertainment, deeply immersed in the TV/streaming industry, film, and pop culture, and who thrives on turning cultural moments into impactful, conversation‑driving campaigns. You bring both strategic rigor and creative instinct to engage fandoms, cut through the noise, and deliver bold, memorable marketing that resonates across diverse audiences.

Under the leadership of Brand and Content Marketing Director, HBO Max EMEA, in this role you will spearhead the campaigns and activities across the EMEA region for some of the world’s most iconic global Original series, as well as other HBO Max content priorities, multi‑title, brand and seasonality initiatives. Acting as a key strategic and creative driver for the assigned campaigns, you will lead the ideation, cross‑functional development and oversee the execution of pan‑EMEA priority HBO Max campaigns.

You will partner with global marketing teams in shaping the global strategies, guide and inspire local marketing teams and cross‑functional stakeholders, elevate campaign thinking, and champion efficient, innovative approaches - from breakthrough stunts to fully integrated 360 campaign activities. You will ensure cohesion across the streaming marketing division, driving brand and title awareness and affinity across EMEA markets, while sparking engagement, conversation, and fandom at scale.

Your Role Accountabilities

• Responsible for pan‑EMEA campaign and creative strategy for the assigned Global Originals and other content and brand campaigns and initiatives, ensuring campaigns are insight‑driven, brand‑aligned, and reflective of local cultural nuances and audience behaviours across EMEA markets.
• Define key campaign priorities and milestones, strategic activations, and audience engagement opportunities across the region - identifying culturally relevant moments, innovative executions, and fan‑first ideas designed to drive conversation, word of mouth, engagement, and brand affinity at scale.
• Lead campaign‑specific cross‑functional workstreams across EMEA markets and marketing divisions - including PR, Social, Partnerships, Merchandising, Subscriber Acquisition, Engagement & Retention teams, and pan‑EMEA WBD fusion stakeholders – ensuring strategic alignment, cohesive storytelling, and effective collaboration from campaign kick‑off through implementation and post‑campaign evaluation.
• Lead and drive EMEA creative ideation processes for priority campaigns across local marketing and creative teams, as well as external agencies - from briefing through concept refinement, strategic feedback and implementation guidance.
• Champion bold, culturally impactful campaign thinking across the region, including breakthrough stunts, experiential activations, influencer and social‑first concepts, partnerships, and integrated 360 campaigns that cut through culture, engage fandoms, and generate earned conversation.
• Work in lockstep with local marketing leads across EMEA and provide guidance and support throughout campaign adaptation and implementation - ensuring campaigns resonate locally, capitalize on market‑specific opportunities, and remain aligned with global creative platforms and campaign objectives.
• Partner closely with the Global, Originals and Brand Marketing teams to align global campaign strategy and deliverables with EMEA needs and specifics.
• Represent EMEA POV within the global campaign forums and work closely with international regional teams to identify the efficiencies, share learnings and maximize global opportunities.
• Drive EMEA campaign development workflows across regional and local stakeholders, overseeing timelines, approvals, creative reviews, and key deliverables while proactively identifying risks, gaps, and operational efficiencies to ensure campaigns are delivered effectively and to the highest creative standard.
• Spearhead and oversee the development of campaign‑specific strategic briefs, messaging frameworks, creative toolkits, implementation guidelines, and 360 campaign decks to support consistent, insight‑driven execution across EMEA markets and communication channels.
• Champion best practices, ambitious creative thinking, and knowledge‑sharing across EMEA markets - bringing teams together, elevating campaign standards, and continuously improving ways of working across regional and local teams.

Skills and Experience

• A genuine fan of pop culture, entertainment, and storytelling, with a pulse on trends shaping the streaming landscape.
• Minimum 7 years of experience in similar pan‑EMEA marketing roles in global companies, within the streaming, TV/entertainment, media and/or agency space.
• Demonstrated experience in leading complex, multi‑territory integrated marketing campaigns across global matrix organizations, that engage fandoms, cut through the noise and drive conversations across diverse audiences.
• Proven track record and creative and strategic know‑how in turning cultural moments into impactful, conversation‑driving campaigns.
• Outstanding influencing capabilities on all stakeholder levels - this person will steer the campaigns and priority initiatives throughout across the EMEA markets and cross‑functional divisions, ensuring all stakeholders are onboard and aligned with the strategical and creative direction.
• Navigates fast‑paced, high‑pressure environments with ease, remaining composed while managing multiple high‑profile campaigns and priorities, with a strong instinct for prioritising what matters the most.
• A stand‑out team player with one-team collaborative mindset, and a problem‑solving attitude.
• Excellent communication and presentation skills - you know how to inspire the teams, write a great brief, craft a compelling deck, and navigate feedback rounds with confidence.
• A proactive self‑starter with strong attention to details, continuously looking for efficiency opportunities, improved ways of working, maximising business impact and driving growth.
• Fluent in English with excellent presentation skills.

Hybrid Working

This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.