At a Glance
- Tasks: Lead social storytelling across major platforms and create engaging content.
- Company: Join CNN's dynamic Audience Team and shape their social presence.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for growth.
- Other info: Weekend shifts required; embrace a fast-paced, exciting news environment.
- Why this job: Make an impact in news media while working with cutting-edge social strategies.
- Qualifications: Experience in social media, strong writing skills, and team management.
The predicted salary is between 50000 - 65000 £ per year.
The Senior Off‑Platform Editor on CNN’s Audience Team will lead the creation, strategy, and execution of high‑impact social storytelling across CNN’s flagship off‑platform channels, including Facebook, X, Reddit, WhatsApp, Threads, LinkedIn, Bluesky, Instagram, YouTube (Community) and more. The role is responsible for shaping CNN’s social presence, serving as the senior editorial lead during hours when the Director is not on, overseeing day‑to‑day decision‑making, driving meaningful referral traffic, and deepening audience engagement.
As a senior editor, you will not only publish and optimize content, but also set editorial standards, identify strategic opportunities, and manage and develop a small team of direct reports, guiding colleagues on best practices for social storytelling across off‑platform spaces.
Your Role Accountabilities…
- Lead the creation, editing, and curation of highly engaging social content across platforms including Facebook, WhatsApp, Reddit, and other emerging social platforms.
- Own CNN’s off‑platform strategy, planning proactive and reactive coverage in alignment with newsroom priorities and major news moments.
- Directly manage a small team, help mentor and support fellow team members, ensuring editorial excellence and consistency.
- Experiment with and pilot new content formats that leverage platform‑specific features and infrastructure.
- Analyze performance metrics and audience data to inform editorial decisions, optimize content, and identify emerging trends.
- Serve as a subject‑matter expert and internal ambassador for off‑platform storytelling, advising editorial partners on packaging, framing, and distribution strategies.
- Provide actionable feedback loops between audience data and coverage decisions to improve on‑platform and off‑platform offerings.
- Collaborate closely with editors, producers, and reporters to translate complex or fast‑moving news stories into compelling social narratives.
- Maintain exceptional news judgment under pressure, particularly during breaking news and major live events.
Qualifications and Experience…
- Social media and audience experience at a major news organization.
- Proven experience leading or shaping social coverage for breaking news, enterprise reporting, and major live events.
- Deep understanding of user behavior, platform algorithms, and best practices across major social platforms.
- A strong track record of writing sharp, accurate, and engaging copy tailored for different audiences and platforms.
- Direct management experience, including responsibility for assigning work, editing output and developing team members.
- Exceptional communication skills for representing the Audience team across CNN.
- Experience producing and editing social‑first visuals, video, and multimedia content.
- Fluency in analytics and the ability to translate data into editorial and strategic action.
- Experience using Figma, Adobe Photoshop and post‑production video tools such as Premiere Pro.
- Exceptional editing skills, attention to detail, and ability to make confident editorial decisions independently.
Additional Information
This role includes weekend shifts and requires flexibility for breaking news, holidays, and extended hours as coverage needs demand.
Hybrid Working
This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
Equal Employment Opportunity Statement
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
Accommodation for Applicants with Disabilities
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Senior Off‑Platform Editor in London employer: Warner Media, LLC.
At CNN, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Off-Platform Editor, you will have the opportunity to lead innovative social storytelling while collaborating with a talented team in a hybrid working environment that promotes flexibility and work-life balance. With a commitment to employee growth and development, CNN offers unique advantages such as mentorship opportunities and access to cutting-edge tools, ensuring that you can thrive in your role and make a meaningful impact in the world of news.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Off‑Platform Editor in London
✨Tip Number 1
Get your social media game on point! Dive into the platforms mentioned in the job description and start engaging with content similar to what CNN produces. This will not only show your passion but also give you insights into what works best for audience engagement.
✨Tip Number 2
Network like a pro! Connect with current or former CNN employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role like the Senior Off-Platform Editor. Personal connections can make a huge difference!
✨Tip Number 3
Show off your skills! Create a portfolio that highlights your best social storytelling work. Include examples of how you've driven engagement and traffic on various platforms. This is your chance to shine and demonstrate your expertise!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to reflect your understanding of CNN’s off-platform strategy and how you can contribute to it. Let’s get you that interview!
We think you need these skills to ace Senior Off‑Platform Editor in London
Some tips for your application 🫡
Show Off Your Social Savvy:Make sure to highlight your experience with social media and audience engagement. We want to see how you've shaped social coverage in the past, especially during breaking news or major events. Don’t hold back on showcasing your creativity!
Tailor Your Writing Style:Since this role involves crafting sharp and engaging copy, tailor your application to reflect your writing skills. Use examples that demonstrate your ability to adapt your tone for different platforms and audiences. We love a good storyteller!
Demonstrate Leadership Skills:As a senior editor, you’ll be managing a small team. Share your direct management experience and how you've mentored others. We’re looking for someone who can inspire and guide their colleagues while maintaining editorial excellence.
Data-Driven Decisions Matter:We value candidates who can analyse performance metrics and audience data. Include examples of how you've used analytics to inform your editorial decisions and optimise content. Show us how you turn data into actionable insights!
How to prepare for a job interview at Warner Media, LLC.
✨Know Your Platforms
Familiarise yourself with the specific social media platforms mentioned in the job description. Understand their unique features, audience behaviours, and best practices for storytelling. This will show that you’re not just a generalist but someone who can tailor content effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams or projects in the past. Highlight your experience in mentoring others and driving editorial excellence. Be ready to discuss how you would lead a small team and ensure high-quality output under pressure.
✨Data-Driven Decision Making
Brush up on your analytics skills! Be prepared to discuss how you’ve used data to inform your editorial decisions in previous roles. Bring examples of how you’ve analysed performance metrics to optimise content and engage audiences more effectively.
✨Stay Current with Trends
Keep an eye on emerging trends in social media and news coverage. During the interview, mention any recent developments or successful campaigns you admire. This shows your passion for the industry and your proactive approach to staying informed.
