At a Glance
- Tasks: Design and optimise guest lifecycle journeys using CRM to enhance engagement and retention.
- Company: Warner Hotels, the UK's leading provider of unique adult short break experiences.
- Benefits: Inclusive culture, flexible working options, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace with a focus on collaboration and innovation.
- Why this job: Join a dynamic team and make a real impact on guest experiences.
- Qualifications: Experience in lifecycle marketing and CRM platforms, preferably Bloomreach.
The predicted salary is between 35000 - 45000 £ per year.
The UK's leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel offers its own personal character that makes every Warner Hotels stay unique.
We are looking to recruit a Personalisation and Lifecycle Manager who will be responsible for owning the design, build and optimisation of lifecycle journeys and personalisation within CRM. Working within Bloomreach, this role will create and manage automated journeys across the guest lifecycle, ensuring we move from campaign-led activity to a more connected, always-on approach that drives engagement, retention and revenue. This is a hands-on role, combining strong lifecycle thinking with practical delivery. You will work closely with the CRM Exec (campaign planning and delivery) and CRM & Loyalty Analyst (insight and measurement) to turn business priorities into effective, data-driven CRM activity.
Key Responsibilities:
- Lifecycle Journey Design & Optimisation
- Designing and managing end-to-end lifecycle journeys (acquisition retention)
- Building scalable, automated, always-on CRM programmes
- Translating business requirements into structured journey logic
- Continuous optimisation based on performance insights and KPIs
- CRM Platform Expertise (Bloomreach)
- Hands-on ownership of Bloomreach for journey building and execution
- Configuring triggers, workflows, segmentation and automation
- QA, testing, troubleshooting and data validation
- Developing reusable templates and scalable frameworks
- Targeting, Segmentation & Decisioning
- Creating audience segments based on behaviour, lifecycle stage and value
- Applying conditional logic and dynamic decisioning
- Translating data insights into actionable targeting strategies
- Personalisation Strategy & Execution
- Delivering personalised, data-driven communications across the lifecycle
- Implementing dynamic content and behaviour-led messaging
- Scaling personalisation in a structured, reusable way
- Test & Learn Methodology
- Designing and executing A/B and multivariate tests
- Setting up control groups, audience splits and tracking
- Using insights to continuously improve performance
- Performance & Commercial Impact
- Driving improvements in conversion, engagement, retention and revenue
- Optimising lifecycle activity to increase customer lifetime value
- Identifying opportunities for incremental revenue growth
- Data-Driven Decision Making
- Using analytics and insights to refine journeys, targeting and personalisation
- Close collaboration with analysts to interpret performance data
- Collaboration & Stakeholder Management
- Working cross-functionally with CRM, data, tech and marketing teams
- Aligning CRM activity with wider business and customer experience goals
Knowledge, Skills & Experience:
- Lifecycle Marketing Expertise - Strong understanding of customer journeys, engagement, retention and value drivers
- CRM/CDP Platform Proficiency - Hands-on experience (ideally Bloomreach) building automated journeys and workflows
- Segmentation & Personalisation - Applying targeting, decisioning and dynamic content for tailored communications
- Performance & Analytics - Understanding and optimising key metrics (conversion, retention, LTV)
- Technical Execution - Building, QA'ing and troubleshooting CRM journeys with scalable, reusable structures
- Data-Driven Problem Solving - Translating business needs into effective CRM solutions and resolving platform issues
- Test & Optimisation Mindset - Improving performance through continuous testing and iteration
- Collaboration & Delivery - Working cross-functionally and owning high-quality execution in a fast-paced environment
- Commercial Awareness - Focus on driving measurable impact and business outcomes
Ready to discover your glow? Be part of something more than a hotel - where your personality shines and your ideas matter.
Inclusion Statement
Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share. We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: Warner.recruitment@warnerhotels.co.uk
Please note: Unsolicited CV's from agencies will not be considered.
Personalisation and Lifecycle Manager - Hemel Hempstead employer: Warner Hotels
Warner Hotels is an exceptional employer, offering a vibrant work culture that values creativity and collaboration. As a Personalisation and Lifecycle Manager in Hemel Hempstead, you will have the opportunity to shape guest experiences through innovative CRM strategies while enjoying a supportive environment that prioritises employee growth and inclusivity. With unique properties set in stunning locations across the UK, Warner Hotels not only provides meaningful work but also fosters a sense of community and belonging among its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Personalisation and Lifecycle Manager - Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and role thoroughly. Understand their values and how your skills align with their needs. This will help you stand out and show that you're genuinely interested in the position.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience with lifecycle marketing and CRM platforms like Bloomreach.
✨Tip Number 4
Don't forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Personalisation and Lifecycle Manager - Hemel Hempstead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with lifecycle marketing and CRM platforms like Bloomreach. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about data-driven decision making, include examples of how you've used analytics to optimise customer journeys or improve engagement. We love seeing candidates who can turn numbers into actionable insights!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experiences and skills. We appreciate clarity just as much as creativity!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Warner Hotels
✨Know Your CRM Inside Out
Make sure you’re familiar with Bloomreach and any other CRM platforms mentioned in the job description. Brush up on how to build automated journeys and workflows, as this will likely come up during your interview.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used data to drive decisions in previous roles. Think of specific examples where you’ve optimised customer journeys or improved engagement metrics, as this aligns perfectly with the role’s focus on data-driven decision making.
✨Demonstrate Your Personalisation Strategy
Have a clear understanding of personalisation strategies and be ready to share how you’ve implemented dynamic content and behaviour-led messaging in past projects. This will show that you can deliver tailored communications effectively.
✨Prepare for Collaboration Questions
Since this role involves working cross-functionally, think about times when you’ve collaborated with different teams. Be ready to discuss how you align CRM activities with broader business goals, as this will highlight your teamwork and stakeholder management skills.
