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For Companies At a Glance
- Tasks: Lead website optimisation and drive conversion rate improvements through data-driven strategies.
- Company: Warner Hotels, a leader in hospitality with a focus on digital innovation.
- Benefits: 25 days holiday, hybrid working, discounts on breaks, and pension scheme.
- Why this job: Make a real impact on user experience and commercial performance in a dynamic environment.
- Qualifications: Experience in CRO and analytics, with GA4 and GTM expertise preferred.
- Other info: Diversity and inclusion are core values; flexible working options available.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the CRO and Analytics Manager role at Warner Hotels. We’re looking for a data‑driven CRO and Analytics Manager to lead website optimisation efforts and drive measurable improvements in conversion rates. This pivotal role will design and execute A/B and multivariate testing strategies, using insights to enhance user experience and maximise commercial performance.
As the analytics expert within the digital team you will build and maintain a robust tracking infrastructure via Google Tag Manager and harness the power of GA4 to uncover actionable insights. You will monitor conversion and engagement metrics at a granular level, identifying opportunities and sharing trends through clear, impactful dashboards and reports.
Key Responsibilities:
- Champion best‑practice digital customer experience on our websites and apps.
- Devise and deliver a continuous A/B and multivariate testing programme in ABTasty to improve conversion rates and revenue, including:
- Simple redirects and layout changes.
- Complex multi‑variant tests with sophisticated targeting rules.
- Dynamic content personalisation based on user attributes and behaviours.
Analytics & Measurement:
- Own the GA4 measurement strategy for the website, ensuring comprehensive tracking of all key user interactions, engagement events, and conversion funnels.
- Build and maintain custom GA4 reports, explorations, and dashboards to monitor performance across multiple dimensions (device, channel, audience segment, product line, etc.).
- Configure and optimise GA4 event tracking, including enhanced measurement, custom events, and conversion events aligned to business objectives.
- Leverage GA4's predictive metrics (purchase probability, churn probability, predicted revenue) to identify high‑value user segments and optimisation opportunities.
- Conduct cohort analysis and user journey mapping in GA4 to understand behaviour patterns and identify friction points.
- Collate and review quantitative and qualitative data to identify opportunities for improvement, including website analytics, user testing and guest feedback.
- Analyse the effectiveness of website merchandising and personalisation using engagement metrics and custom dimensions.
- Serve as the primary GTM administrator, managing the implementation and maintenance of all tracking tags, triggers, and variables across web and app properties.
- Design and implement complex tagging strategies to capture granular user interactions, e‑commerce events, and custom data layers.
- Collaborate with developers to define and implement data layer specifications that support advanced analytics and testing requirements.
- Ensure tag governance and quality control, including tag debugging, version control, and documentation of all tracking implementations.
- Integrate third‑party tools through GTM, including testing platforms, analytics tools, and marketing technology.
- Monitor tag performance and troubleshoot tracking issues, working with technical teams to resolve implementation problems quickly.
Reporting & Stakeholder Management:
- Report to the wider business on website performance and the testing programme, translating complex data into actionable insights for non‑technical stakeholders.
- Support the Digital Content team with data insights on how to structure and organise content to meet business goals.
- Work with content editors and developers to implement CRO changes.
- Create and distribute regular performance reports highlighting trends, wins, and areas for improvement.
Experience / Education / Qualification:
- Extensive experience managing CRO activity for medium to large businesses.
- Proven track record of implementing and managing complex analytics set‑ups using GA4 and GTM.
- Experience managing data governance and ensuring GDPR‑compliant tracking implementations.
- Google Analytics certification (strongly preferred).
What we offer?
- 25 days holiday.
- Onsite parking.
- Hybrid working – 3 days a week in the office.
- Great deals on Warner breaks for you, your friends and family.
- Discounted food and drinks at our on‑site restaurant.
- Pension scheme.
- Other discounts on a variety of shopping experiences, high‑street brands and access to a VIP box at the O2.
Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part‑time or a job‑share. We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don’t hesitate to reach out to us at: Warner.recruitment@warnerhotels.co.uk.
Take the glow within and take the step you need!
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Management, Hospitality
CRO and Analytics Manager employer: Warner Hotels
Contact Detail:
Warner Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO and Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real examples from your past experiences to demonstrate how you've driven conversion rates and improved user experiences.
✨Tip Number 3
Showcase your expertise with data! Bring along some dashboards or reports you've created to highlight your ability to analyse metrics and derive actionable insights. This will set you apart as a candidate who truly understands the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Warner Hotels.
We think you need these skills to ace CRO and Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO and Analytics Manager role. Highlight your experience with A/B testing, GA4, and any relevant analytics tools. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about website optimisation and how your previous experiences have prepared you for this role. Let us know why you’re the perfect fit!
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Mention specific projects where you've used data to drive decisions or improve conversion rates. We love seeing numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Warner Hotels
✨Know Your Analytics Inside Out
Make sure you’re well-versed in Google Analytics 4 and Google Tag Manager. Brush up on how to set up tracking, create custom reports, and interpret data. Being able to discuss your experience with these tools confidently will show that you're the right fit for the role.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B and multivariate tests you've conducted in the past. Be ready to explain your testing strategies, the results you achieved, and how they impacted conversion rates. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the User Journey
Familiarise yourself with the full digital user journey, from landing pages to booking engines. Think about how you can optimise each touchpoint and be prepared to share ideas on improving user experience based on your insights. This shows you’re not just data-driven but also customer-focused.
✨Prepare for Stakeholder Communication
Since you'll need to report findings to non-technical stakeholders, practice translating complex data into simple, actionable insights. Bring examples of how you've done this before, as it will highlight your ability to bridge the gap between data and business strategy.
