Vice President, Social EMEA - HBO Max

Who We Are… Welcome to Warner Bros. Discovery… the stuff dreams are made of. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

We are looking for a bold, visionary, and culturally fluent Vice President of Social to lead the creative, strategic and operational direction of Social across EMEA for HBO Max. This is a senior leadership role for someone who thrives at the intersection of entertainment, marketing and digital culture. You’ll be responsible for building a world-class Social function that drives fandom, cultural relevance and measurable business outcomes. From House of the Dragon and The Last of Us, to DC and the Wizarding World, you’ll shape how our content shows up across platforms and in culture.

Your Role Accountabilities

• Strategic & Creative Leadership: Own the end-to-end Social strategy for HBO Max across EMEA, ensuring alignment with subscriber growth, engagement and retention goals. Translate business and content priorities into breakthrough social campaigns that drive measurable impact - across HBO originals, returning series, local productions, sports and major film titles launching on the platform. Lead the development of platform-native, culturally resonant content that positions our brands at the forefront of entertainment and digital conversation. Champion a social-first mindset across the Direct-to-Consumer (DTC) organisation, embedding social thinking into campaign development from the outset.
• Business Impact & Strategic Ownership: Drive Social as a core lever for HBO Max growth, connecting content and campaigns to KPIs such as acquisition, retention, brand equity and earned media value. Build and implement a robust measurement framework to track performance, optimise strategy and demonstrate ROI. Partner with analytics, insights and media teams to ensure data-driven decision-making and continuous improvement.
• Content Innovation & Fan Engagement: Lead the creation of bold, video-first and experimental content across TikTok, Instagram, YouTube, X, Threads, WhatsApp and emerging platforms. Develop real-time content strategies that respond to cultural moments, entertainment news and fan behaviour - whether it’s a surprise trailer drop, a viral scene from a new HBO drama, or a streaming debut of a major film. Build immersive fan experiences that turn casual viewers into loyal communities and superfans - especially around premieres, finales and franchise milestones. Ensure content is localised and culturally relevant across EMEA markets, reflecting diverse voices, humour and storytelling traditions.
• Influencer & Creative Strategy: Build and scale a differentiated influencer and creator program that drives reach, relevance and resonance across genres - from prestige drama and fantasy epics to superhero blockbusters and beloved legacy IP. Cultivate long-term relationships with creators, tastemakers and digital talent across the region. Lead co-creation initiatives that go beyond sponsorships - focusing on authentic storytelling, community-powered content and first-look access. Leverage your extensive network to unlock high-impact collaborations and strategic partnerships that amplify our content and brand.
• Team Leadership & Culture: Hire, develop and inspire a high-performing team of Social creatives, strategists and community managers across EMEA. Foster a culture of creativity, experimentation and agility - where bold ideas are encouraged and celebrated. Provide clear direction, mentorship and feedback to ensure excellence in execution and innovation at scale. Collaborate closely with global and regional stakeholders across HBO Max marketing, PR, programming, talent and legal to ensure social is integrated into every campaign - from teaser to launch to fan sustain.

Qualifications & Experience

• Extensive progressive experience in Social, digital marketing, or content leadership roles, ideally within entertainment, streaming, or digital-first consumer brands.
• Proven track record of leading large, diverse teams (20+), with a strong emphasis on creative excellence, innovation and operational rigour.
• Deep understanding of digital entertainment culture, fan behaviour and platform trends across EMEA.
• Demonstrated ability to connect social strategy to HBO Max business KPIs and deliver measurable results.
• Strong executive presence and communication skills, with experience influencing senior stakeholders and cross-functional teams.
• Extensive network of creators, influencers, platform partners and cultural tastemakers across the region.
• Experience working with high-profile talent, creatives and executives.
• Passion for entertainment and a deep appreciation for storytelling, fandom and cultural nuance - especially across HBO, Warner Bros. films (in their streaming window), DC Comics and the Wizarding World.

What Success Looks Like

• Social campaigns that drive headlines, spark conversation and build brand love - whether for a buzzy new HBO series, a DC tentpole arriving on streaming, or a Harry Potter anniversary moment.
• A team that’s energised, empowered and delivering best-in-class work across all platforms.
• A social presence that’s not just reactive - but predictive, proactive and culturally defining.
• A clear, measurable connection between Social and HBO Max business growth.

Additional Information

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here. Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. During this period of transformation, you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.