Media Strategy Specialist

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The media specialist role sits within the EMEA org, assisting the media manager on initiatives geared to subscriber growth for HBO Max (WBD’s flagship global streaming service) in EMEA (with coverage across 20+ markets).

Primary focus is on Return on Ad Spend (ROAS) and driving incremental sign-ups (main KPI). This role is highly operational and hands-on, designed for someone who is both strategic and analytical.

As we expand into key markets this year, including the UK, Germany, and Italy, the team is growing to provide essential support for both the new market launches and our ongoing business-as-usual (BAU) activities. The ideal candidate will be able to work effectively under pressure, ensuring smooth operations across these new and existing markets.

Your Role Accountabilities

• Digital Marketing Support: Assist the media manager in digital marketing and acquisition strategies for major show/film launches (e.g., The Last of Us) and high-profile sports events (e.g., Winter Olympics, US Open).

• Budget Management: Support the media manager with the budgeting process for all growth initiatives, ensuring cost efficiency at a maximum impact and financial accuracy.

• Strategic Media Planning & Execution: Develop and communicate biddable media strategies, brief media buyers on budget allocations, and review media approaches for key campaigns. Coordinate with global and local teams for comprehensive budget optimization, allocating splits between markets, funnels, and channels. Help manage performance media campaigns to drive subscriber growth and provide detailed reports with actionable insights using Looker and Datorama. Use behaviour patterns to inform strategic decisions. Overseeing the injection of O&O data to ensure accurate tracking, measurement, and reporting.

• Performance Reporting: Provide detailed performance reports on a weekly, monthly, and campaign basis using analytics tools such as Looker and Datorama. Deliver actionable insights on acquisition performance, trends, and optimization efforts.

• Stakeholder Relations: Build and maintain relationships with Regional Marketing & Creative teams to ensure paid acquisition efforts and O&O initiatives align with broader promotional strategies.

• Audience Planning: Utilize GWI to identify target consumer segments and uncover behavioral insights, ensuring campaign strategies align with audience needs and broader marketing objectives.

Skills and Experience

• Media Planning and Strategy

• Campaign Planning and Optimization

• Marketing Mix Modelling

• Global Media Agency Management

• Budget Management

• Reporting and Analysis

Onsite Working – This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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