Vice President, Social EMEA - HBO Max

We are looking for a bold, visionary, and culturally fluent Vice President of Social to lead the creative, strategic and operational direction of Social across EMEA for HBO Max. This is a senior leadership role for someone who thrives at the intersection of entertainment, marketing and digital culture. You will be responsible for building a world-class Social function that drives fandom, cultural relevance and measurable business outcomes. From House of the Dragon and The Last of Us, to DC and the Wizarding World, you will shape how our content shows up across platforms and in culture.

Role Accountabilities

• Strategic & Creative Leadership: Own the end-to-end Social strategy for HBO Max across EMEA, ensuring alignment with subscriber growth, engagement and retention goals.
• Strategic & Creative Leadership: Translate business and content priorities into breakthrough social campaigns that drive measurable impact - across HBO originals, returning series, local productions, sports and major film titles launching on the platform.
• Strategic & Creative Leadership: Lead the development of platform-native, culturally resonant content that positions our brands at the forefront of entertainment and digital conversation.
• Strategic & Creative Leadership: Champion a social-first mindset across the Direct-to-Consumer (DTC) organisation, embedding social thinking into campaign development from the outset.
• Business Impact & Strategic Ownership: Drive Social as a core lever for HBO Max growth, connecting content and campaigns to KPIs such as acquisition, retention, brand equity and earned media value.
• Business Impact & Strategic Ownership: Build and implement a robust measurement framework to track performance, optimise strategy and demonstrate ROI.
• Business Impact & Strategic Ownership: Partner with analytics, insights and media teams to ensure data-driven decision-making and continuous improvement.
• Content Innovation & Fan Engagement: Lead the creation of bold, video-first and experimental content across TikTok, Instagram, YouTube, X, Threads, WhatsApp and emerging platforms.
• Content Innovation & Fan Engagement: Develop real-time content strategies that respond to cultural moments, entertainment news and fan behaviour - whether it’s a surprise trailer drop, a viral scene from a new HBO drama, or a streaming debut of a major film.
• Content Innovation & Fan Engagement: Build immersive fan experiences that turn casual viewers into loyal communities and superfans - especially around premieres, finales and franchise milestones.
• Content Innovation & Fan Engagement: Ensure content is localised and culturally relevant across EMEA markets, reflecting diverse voices, humour and storytelling traditions.
• Influencer & Creative Strategy: Build and scale a differentiated influencer and creator program that drives reach, relevance and resonance across genres - from prestige drama and fantasy epics to superhero blockbusters and beloved legacy IP.
• Influencer & Creative Strategy: Cultivate long-term relationships with creators, tastemakers and digital talent across the region.
• Influencer & Creative Strategy: Lead co-creation initiatives that go beyond sponsorships - focusing on authentic storytelling, community-powered content and first-look access.
• Influencer & Creative Strategy: Leverage your extensive network to unlock high-impact collaborations and strategic partnerships that amplify our content and brand.
• Team Leadership & Culture: Hire, develop and inspire a high-performing team of Social creatives, strategists and community managers across EMEA.
• Team Leadership & Culture: Foster a culture of creativity, experimentation and agility - where bold ideas are encouraged and celebrated.
• Team Leadership & Culture: Provide clear direction, mentorship and feedback to ensure excellence in execution and innovation at scale.
• Team Leadership & Culture: Collaborate closely with global and regional stakeholders across HBO Max marketing, PR, programming, talent and legal to ensure social is integrated into every campaign - from teaser to launch to fan sustain.

Qualifications

• Extensive progressive experience in Social, digital marketing, or content leadership roles, ideally within entertainment, streaming, or digital-first consumer brands.
• Proven track record of leading large, diverse teams (20+), with a strong emphasis on creative excellence, innovation and operational rigour.
• Deep understanding of digital entertainment culture, fan behaviour and platform trends across EMEA.
• Demonstrated ability to connect social strategy to HBO Max business KPIs and deliver measurable results.
• Strong executive presence and communication skills, with experience influencing senior stakeholders and cross-functional teams.
• Extensive network of creators, influencers, platform partners and cultural tastemakers across the region.
• Experience working with high-profile talent, creatives and executives.
• Passion for entertainment and a deep appreciation for storytelling, fandom and cultural nuance - especially across HBO, Warner Bros. films (in their streaming window), DC Comics and the Wizarding World.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.