Vice President, Social EMEA - HBO Max

Overview

Welcome to Warner Bros. Discovery… the stuff dreams are made of. This is a senior leadership opportunity for a Vice President of Social to lead the creative, strategic and operational direction of Social across EMEA for HBO Max. You will build a world-class Social function that drives fandom, cultural relevance and measurable business outcomes, shaping how our content shows up across platforms and in culture.

From House of the Dragon and The Last of Us, to DC and the Wizarding World, you’ll ensure our content appears prominently across platforms and cultures.

Your Role

We are looking for a bold, visionary, and culturally fluent Vice President of Social to lead across EMEA. This role thrives at the intersection of entertainment, marketing and digital culture, and requires delivering strategy, creative direction and operational excellence that supports subscriber growth, engagement and retention.

Responsibilities span building and leading a social function that drives growth, cultural relevance and business outcomes for HBO Max in the region.

Your Role Accountabilities

Strategic & Creative Leadership:

• Own the end-to-end Social strategy for HBO Max across EMEA, ensuring alignment with subscriber growth, engagement and retention goals
• Translate business and content priorities into breakthrough social campaigns that drive measurable impact across HBO originals, returning series, local productions, sports and major film titles launching on the platform
• Lead the development of platform-native, culturally resonant content that positions our brands at the forefront of entertainment and digital conversation
• Champion a social-first mindset across the Direct-to-Consumer (DTC) organisation, embedding social thinking into campaign development from the outset

Business Impact & Strategic Ownership:

• Drive Social as a core lever for HBO Max growth, connecting content and campaigns to KPIs such as acquisition, retention, brand equity and earned media value
• Build and implement a robust measurement framework to track performance, optimise strategy and demonstrate ROI
• Partner with analytics, insights and media teams to ensure data-driven decision-making and continuous improvement

Content Innovation & Fan Engagement:

• Lead the creation of bold, video-first and experimental content across TikTok, Instagram, YouTube, X, Threads, WhatsApp and emerging platforms
• Develop real-time content strategies that respond to cultural moments, entertainment news and fan behaviour
• Build immersive fan experiences that turn casual viewers into loyal communities and superfans
• Ensure content is localised and culturally relevant across EMEA markets, reflecting diverse voices, humour and storytelling traditions

Influencer & Creative Strategy:

• Build and scale a differentiated influencer and creator program that drives reach, relevance and resonance across genres
• Cultivate long-term relationships with creators, tastemakers and digital talent across the region
• Lead co-creation initiatives that go beyond sponsorships – focusing on authentic storytelling, community-powered content and first-look access
• Leverage your extensive network to unlock high-impact collaborations and strategic partnerships that amplify our content and brand

Team Leadership & Culture:

• Hire, develop and inspire a high-performing team of Social creatives, strategists and community managers across EMEA
• Foster a culture of creativity, experimentation and agility – where bold ideas are encouraged and celebrated
• Provide clear direction, mentorship and feedback to ensure excellence in execution and innovation at scale
• Collaborate closely with global and regional stakeholders across HBO Max marketing, PR, programming, talent and legal to ensure social is integrated into every campaign

Qualifications & Experience

• Extensive progressive experience in Social, digital marketing, or content leadership roles, ideally within entertainment, streaming, or digital-first consumer brands
• Proven track record of leading large, diverse teams (20+), with a strong emphasis on creative excellence, innovation and operational rigour
• Deep understanding of digital entertainment culture, fan behaviour and platform trends across EMEA
• Demonstrated ability to connect social strategy to HBO Max business KPIs and deliver measurable results
• Strong executive presence and communication skills, with experience influencing senior stakeholders and cross-functional teams
• Extensive network of creators, influencers, platform partners and cultural tastemakers across the region
• Experience working with high-profile talent, creatives and executives
• Passion for entertainment and a deep appreciation for storytelling, fandom and cultural nuance – especially across HBO, Warner Bros. films (in their streaming window), DC Comics and the Wizarding World

What Success Looks Like

• Social campaigns that drive headlines, spark conversation and build brand love
• A team that’s energised, empowered and delivering best-in-class work across all platforms
• A social presence that’s predictive, proactive and culturally defining
• A clear, measurable connection between Social and HBO Max business growth

Additional Information

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom.

Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. During this period of transformation, you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands.

Hybrid Working – This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Compliance & Inclusion

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.