At a Glance
- Tasks: Create and execute exciting PR campaigns for iconic brands like Harry Potter.
- Company: Join the Global Experiences PR Team at Warner Bros.
- Benefits: Gain hands-on experience in a fast-paced, creative environment.
- Other info: Opportunity to work onsite and collaborate with top industry professionals.
- Why this job: Shape stories that captivate audiences and make a real impact.
- Qualifications: Experience in PR, strong writing skills, and a passion for media.
The predicted salary is between 35000 - 45000 £ per year.
An exciting opportunity has opened within the Global Experiences PR Team, supporting Warner Bros. Studio Tour London - The Making of Harry Potter, alongside Global Retail and licensed and owned experiences across EMEA. As a Senior PR Coordinator, you will play a key role in shaping and delivering proactive PR campaigns that generate meaningful media coverage. Working closely with PR agencies, journalists, and internal stakeholders, you will help bring stories to life across high-profile brands and experiences. This role is ideal for someone who enjoys a fast-paced press office environment, takes ownership of delivery, and brings creative ideas to the table. You will focus on earned media rather than social content, ensuring campaigns land with impact across regional and national outlets.
Responsibilities
- Develop and execute proactive PR campaigns for newsworthy stories and key business moments.
- Write and coordinate press materials including releases, press packs, captions, and media communications.
- Manage media enquiries, press visits, and broadcast opportunities from briefing through to delivery.
- Oversee content creation (including video) and support filming requirements for media activity.
- Partner with PR agencies to deliver campaigns effectively and maximise coverage opportunities.
- Plan and deliver press events such as launches, junkets, and media briefings.
- Coordinate VIP, talent, and special guest visits, ensuring strong media exposure.
- Edit and review copy to ensure all communications are on brand, consistent, and high quality.
- Monitor, track, and share media coverage, including competitor insights and reporting.
- Collaborate with licensees and internal teams to ensure brand alignment and successful campaign execution.
Qualifications
- Experience working with Press and PR (ideally within film, TV, attractions, tourism, leisure, or large-scale brands).
- Proven ability to write high-quality press releases and confidently brief journalists at regional and national level.
- Experience managing media relations, press visits, and end-to-end campaign delivery.
- Strong copywriting and editing skills with a focus on brand consistency and attention to detail.
- Experience working with PR agencies and understanding how to maximise their performance.
- Ability to manage multiple priorities and deliver end-to-end campaigns independently.
- Experience working within structured or regulated brand environments with approval processes.
- Strong stakeholder management skills, with the ability to build relationships across teams and external partners.
- Good working knowledge of MS Office and media monitoring platforms.
- Flexibility to support press activity outside standard hours when required.
Working Conditions
This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.
Senior PR Coordinator - FTC in Liverpool employer: Warner Bros. Discovery
Warner Bros. Studio Tour London offers an exhilarating work environment where creativity and passion for storytelling thrive. As a Senior PR Coordinator, you will be part of a dynamic team that values innovative ideas and proactive campaign execution, providing ample opportunities for professional growth and collaboration with high-profile brands. With a focus on earned media and impactful press coverage, this role not only allows you to shape exciting narratives but also fosters a supportive culture that encourages personal development and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR Coordinator - FTC in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the PR world, especially those who have experience with film or attractions. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring some fresh ideas for PR campaigns. This will not only demonstrate your passion but also your ability to think outside the box.
✨Tip Number 3
Be proactive in your follow-ups! After interviews or networking events, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. Plus, it gives you a better chance of standing out in the crowd!
We think you need these skills to ace Senior PR Coordinator - FTC in Liverpool
Some tips for your application 🫡
Show Your PR Skills:Make sure to highlight your experience in PR, especially if you've worked with big brands or in fast-paced environments. We want to see how you can bring stories to life and generate media coverage!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your creativity and passion for PR. Tell us why you're excited about this role and how you can contribute to our team at Warner Bros. Studio Tour London.
Tailor Your CV:Don’t just send the same CV everywhere! Tailor it to match the job description. Focus on your copywriting skills, media relations experience, and any successful campaigns you've delivered. We love seeing relevant examples!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Warner Bros. Discovery
✨Know Your PR Stuff
Make sure you brush up on your knowledge of PR campaigns, especially in the film and entertainment sectors. Be ready to discuss successful campaigns you've worked on and how they generated media coverage. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Writing Skills
Since writing high-quality press releases is key for this role, prepare a few examples of your best work. During the interview, be ready to talk about your writing process and how you ensure brand consistency. This will demonstrate your attention to detail and ability to communicate effectively.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific PR situations, like managing a press visit or dealing with a media crisis. Think through some scenarios beforehand and outline your approach. This will help you showcase your problem-solving skills and ability to think on your feet.
✨Understand the Brand and Its Audience
Do your homework on Warner Bros. Studio Tour London and its target audience. Be prepared to discuss how you would tailor PR campaigns to resonate with them. This shows that you’re not only passionate about the role but also understand the importance of aligning with the brand's values and goals.
