We’re looking for a passionate and strategically minded Senior Marketing Manager to join our Brand and Content Marketing EMEA team at HBO Max. This is a role for someone who lives and breathes entertainment, deeply immersed in the TV/streaming industry, film, and pop culture, and who thrives on turning cultural moments into impactful, conversation‑driving campaigns. You bring both strategic rigor and creative instinct to engage fandoms, cut through the noise, and deliver bold, memorable marketing that resonates across diverse audiences. Under the leadership of Brand and Content Marketing Director, HBO Max EMEA, you will spearhead campaigns and activities across the EMEA region for some of the world’s most iconic original series and other HBO Max content priorities.
Responsibilities
- Own pan‑EMEA campaign and creative strategy for the assigned Global Originals and other content and brand campaigns and initiatives, ensuring campaigns are insight‑driven, brand‑aligned, and reflective of local cultural nuances and audience behaviours across EMEA markets.
- Define key campaign priorities and milestones, strategic activations, and audience engagement opportunities across the region, identifying culturally relevant moments, innovative executions, and fan‑first ideas that drive conversation, word of mouth, engagement, and brand affinity at scale.
- Lead campaign‑specific cross‑functional workstreams across EMEA markets and marketing divisions—including PR, Social, Partnerships, Merchandising, Subscriber Acquisition, Engagement & Retention teams, and pan‑EMEA WBD fusion stakeholders—ensuring strategic alignment, cohesive storytelling, and effective collaboration from kick‑off through implementation and post‑campaign evaluation.
- Lead and drive EMEA creative ideation processes for priority campaigns across local marketing and creative teams, as well as external agencies— from briefing through concept refinement, strategic feedback and implementation guidance.
- Champion bold, culturally impactful campaign thinking across the region, including breakthrough stunts, experiential activations, influencer and social‑first concepts, partnerships, and integrated 360 campaigns that cut through culture, engage fandoms, and generate earned conversation.
- Work in lockstep with local marketing leads across EMEA, guiding campaign adaptation and implementation so that campaigns resonate locally, capitalize on market‑specific opportunities, and remain aligned with global creative platforms and objectives.
- Partner closely with the Global, Originals and Brand Marketing teams to align global campaign strategy and deliverables with EMEA needs and specifics, representing the EMEA point of view within global campaign forums and collaborating with international regional teams to share learnings and maximise global opportunities.
- Drive EMEA campaign development workflows across regional and local stakeholders, overseeing timelines, approvals, creative reviews, and key deliverables while proactively identifying risks, gaps and operational efficiencies to ensure campaigns are delivered to the highest creative standard.
- Spearhead and oversee the development of campaign‑specific strategic briefs, messaging frameworks, creative toolkits, implementation guidelines and 360 campaign decks to support consistent, insight‑driven execution across EMEA markets and communication channels.
- Champion best practices, ambitious creative thinking and knowledge‑sharing across EMEA markets—bringing teams together, elevating campaign standards and continuously improving ways of working.
Qualifications
- Minimum 7 years of experience in similar pan‑EMEA marketing roles in global companies, within the streaming, TV/entertainment, media and/or agency space.
- Demonstrated experience leading complex, multi‑territory integrated marketing campaigns across global matrix organisations, engaging fandoms, cutting through the noise and driving conversations across diverse audiences.
- Proven track record and creative and strategic know‑how in turning cultural moments into impactful, conversation‑driving campaigns.
- Outstanding influencing capabilities on all stakeholder levels; ability to steer campaigns and priority initiatives throughout across the EMEA markets and cross‑functional divisions, ensuring full stakeholder alignment with the strategic and creative direction.
- Ability to navigate fast‑paced, high‑pressure environments with ease, remaining composed while managing multiple high‑profile campaigns and priorities with a strong instinct for prioritising what matters most.
- A stand‑out team player with a “one‑team” collaborative mindset and a problem‑solving attitude.
- Excellent communication and presentation skills—capable of inspiring teams, writing compelling briefs, crafting persuasive decks and navigating feedback rounds with confidence.
- A proactive self‑starter with strong attention to detail, continuously seeking efficiency opportunities, improving ways of working, maximising business impact and driving growth.
- Fluent in English with excellent presentation skills.
Benefits
Hybrid Working – This role is advertised as a hybrid work model, combining remote and in‑office work, following our current company policy and to be agreed with your line manager. Subject to applicable laws, WBD reserves the right to change the working agreement where essential to business needs and upon reasonable notice.
Equal Opportunity Employer
Warner Bros. Discovery is an equal‑opportunity employer. We consider qualified candidates on the basis of merit, irrespective of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
