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- Tasks: Drive audience engagement for exciting events and connect with industry leaders.
- Company: Join Warner Bros. Discovery, a hub of creativity and innovation.
- Benefits: Enjoy hybrid working, competitive pay, and a supportive environment.
- Why this job: Be part of shaping unforgettable experiences and connecting diverse audiences.
- Qualifications: 3-5 years in audience roles, event management experience, and data savvy.
- Other info: Embrace a culture of inclusion and growth at WBD.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
As the Audience Development Manager at CNN International Commercial (CNNIC), you will be responsible for driving audience acquisition, engagement, and retention for editorial and business-to-business commercial events, focusing on our new event series – Global Perspectives. You’ll ensure the right mix of industry professionals, top executives, entrepreneurs, and partners attend and engage meaningfully with our events, aligning audience strategy with editorial values and commercial goals.
Your Role Accountabilities:
- Audience Strategy & Planning
- Define audience personas and segmentation strategies aligned with event goals
- Develop and manage audience acquisition plans across digital, social, email, and partner channels
- Collaborate with marketing, sales, and audience & data teams to identify and target high-value prospects
- Audience Acquisition & Engagement
- Own the end-to-end audience journey from awareness to registration and attendance
- Create compelling messaging and content tailored to audience segments and that reflect CNN’s journalistic tone
- Leverage newsletters, social media, website placements, and partnerships to drive registrations
- Monitor and optimize campaign performance to maximize registrations and attendance rates
- Data & Insights
- Analyse audience data to identify trends, behaviours, and opportunities
- Maintain accurate records of audience engagement and conversion metrics
- Use insights to refine future audience strategies and improve ROI
- Coordinate with Audiences & Data team to ensure accurate tracking and reporting
- Stakeholder Collaboration
- Work closely with editorial teams to ensure audience strategy aligns with content themes and speaker line-ups
- Partner with commercial teams to support sponsor goals through audience targeting and engagement
- Partner with sponsors and speakers to leverage their networks for audience growth
- Onsite & Post-Event Engagement
- Support onsite audience experience, including check-in, and feedback collection
- Analyse post-event feedback to inform future programming and audience development
- Develop post-event engagement strategies to nurture leads and build long-term relationships
Qualifications & Experience:
- 3–5 years in audience-focused roles within a news, media, or publishing organization
- Proven experience managing live event audiences, including registration workflows, onsite engagement, and post-event follow-up.
- Familiarity with data privacy regulations (e.g., GDPR)
- Ability to collaborate with editorial and production teams to deliver seamless audience experiences that reflect CNN’s journalistic values
This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager.
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Audience Development Manager- Events employer: Warner Bros. Discovery
Contact Detail:
Warner Bros. Discovery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Development Manager- Events
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show up prepared! Research Warner Bros. Discovery and their values. Tailor your conversations to reflect how your skills align with their mission. This will make you stand out during interviews.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Audience Development Manager- Events
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Audience Development Manager role. Highlight your experience in audience engagement and event management, and show us how you align with our values at WBD.
Showcase Your Data Skills: Since data analysis is key for this role, don’t forget to mention any relevant experience you have with audience metrics and insights. We want to see how you can leverage data to drive audience growth!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with our audience and bring a unique perspective to the team. Don’t be afraid to share your passion for storytelling and events!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the WBD family!
How to prepare for a job interview at Warner Bros. Discovery
✨Know Your Audience
Before the interview, dive deep into understanding the audience segments relevant to the role. Familiarise yourself with CNN's editorial values and how they align with audience engagement strategies. This will help you demonstrate your knowledge and show that you're ready to drive audience acquisition effectively.
✨Showcase Your Event Experience
Be prepared to discuss your previous experience managing live events. Highlight specific examples where you successfully drove audience engagement and retention. Use metrics to back up your claims, as numbers can really make your achievements stand out.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be ready to share examples of how you've collaborated in the past. Discuss how you’ve partnered with marketing, sales, or editorial teams to achieve common goals, and how you can bring that collaborative spirit to WBD.
✨Understand Data Privacy Regulations
Familiarise yourself with data privacy regulations like GDPR, as this is crucial for audience management. Be prepared to discuss how you’ve navigated these regulations in your previous roles and how you plan to ensure compliance while driving audience growth.