Senior Content Strategist and Writer (Product, SEO & UX)

Help shape the future of smart, sustainable heating Worldwide. Join Warmup on our mission to become the world’s most trusted, innovative, and accessible radiant heating and cooling brand. We’re driving global adoption of the most CO₂ efficient, comfortable smart heating solutions through world-class research, product innovation, and exceptional service.

About Warmup: Warmup is a British, research-driven brand pioneering smarter, more energy-efficient heating solutions that transform how people heat their homes. From luxurious comfort to lower energy consumption, our radiant heating technologies are designed to create a cleaner, more sustainable future. We’re proud winners of the Queen’s Award for Enterprise – International Trade (2020) and continue to scale globally in our 86 countries with ambitious plans ahead.

We aren’t just looking for someone to write content. We are looking for an independent thinker to plan and craft content that converts. This role is for a self-starter who can take complete ownership of our content ecosystem – owning and planning the strategy, defining the approach, managing the organisation, and delivering exceptional written content for both B2B and B2C audiences. Sitting at the intersection of brand, product, SEO, UX, and creative, you will be the driving force behind what we say and how we say it. You’ll figure out what content our audiences actually need, how it maps to the customer journey, and which channels and formats will drive the most impact. You will seamlessly switch between high-level strategy and hands-on, high-impact storytelling.

Key Responsibilities:

• End to end content ownership: Independently define and own the unified content strategy and calendar across web, social, and email. Align all content with campaigns, product launches, SEO opportunities, and commercial priorities to break down silos.
• Creative & brand storytelling: Write distinctive, memorable headlines and hero messaging for brand and product campaigns, while shaping and protecting our tone of voice across all touchpoints.
• Product & technical translation: Partner closely with Product and Technical team to turn complex product specifications into clear headlines, benefits/USPs, and persuasive, simple explanations.
• Hands on content creation: Personally craft the core website and product content, campaign copy, and in-depth, authoritative guides that build trust and perform in search. Set the ultimate standard for clarity and quality.
• Hands-on Content Creation & AI Workflow: Personally craft the core website content, campaign copy, and authoritative guides. Leverage AI tools effectively within your workflow to accelerate research, ideation, and content scaling, whilst ensuring all output remains strictly high-quality and distinctly ‘human’.
• SEO & UX integration: Apply SEO and UX principles without compromising creative quality. Architect content that is intuitive, highly scannable, conversion-focused, and structured for easy repurposing.
• Visual first thinking: Conceive content that translates naturally into visuals, diagrams, and infographics. Brief and collaborate directly with designers to ensure copy and design function as a single, cohesive system.

What Success Looks Like:

• Autonomy: You own the content roadmap, proactively identifying SEO and strategy gaps and opportunities without needing to be told what to write.
• Impact: Brand campaigns launch with distinct and powerful messaging, and complex products are understood instantly by our customers.
• Consistency: Content feels premium, unified, and cohesive across all channels.
• Performance: Improved engagement, conversion rates, and organic search performance driven by your authoritative guides and SEO optimised copy.

Required Skills:

• Strategic Independence: Proven ability to work autonomously, think critically, and own a content strategy from ideation to delivery.
• Experience: Strong background in a senior content, creative, or hybrid strategy role.
• Copywriting: A stellar portfolio demonstrating your ability to write creative campaign messaging as well as long‑form, authoritative content.
• Multimedia storytelling: Highly capable of conceptualising and writing detailed storyboards for video and animated content.
• AI fluency: Practical experience integrating AI tools into your daily workflow as a multiplier for productivity, research, and ideation.
• Technical agility: Highly comfortable working with technical, B2B, or complex products and translating them for diverse audiences.
• Digital fluency: Solid, practical understanding of SEO, UX, and digital conversion principles.
• Mindset: Creative, highly structured, and commercially aware.

Up to £55,000, with the opportunity to have remunerated targets and the ability to be promoted if you prove yourself successful. You’ll also have access to healthcare benefits, an awesome social team who organise events regularly, a fun group of colleagues and loads of opportunities to engage with the company and bring positive change that will have tremendous impact on your career. If you want to write a cover letter that will capture our curiosity, then send that across too. We’ll be in touch to organise a phone interview if we see a potential match. All information received will be kept in strict confidence and used only for employment-related purposes.