At a Glance
- Tasks: Lead social media for beauty brands, creating engaging content and managing creator collaborations.
- Company: Warm Street, a pioneering agency transforming cultural brands through innovative social media.
- Benefits: Competitive salary, flexible work schedule, and a vibrant team culture.
- Other info: Be part of a purpose-driven company that values diversity and community impact.
- Why this job: Join a dynamic team to shape beauty conversations and connect with diverse communities.
- Qualifications: 3+ years in social media management, especially in beauty, with strong TikTok expertise.
The predicted salary is between 30000 - 40000 £ per year.
The Senior Social Media Manager (Beauty & Social Specialist) will be the driving force behind our social media output across beauty and culture brands. They will be the day-to-day partner for our client, providing end-to-end management of daily content, reporting, creator collaborations and always-on beauty content. This person will have established, hands-on experience running TikTok accounts, staying close to beauty trends, GRWM formats, influencer culture and platform shifts. They must be able to work nimbly to create and publish reactive content with a fast turnaround. Social moves across the clock, and there’s a need to be ‘always on’. Hyper-organised, culturally connected, and project-minded, they will ensure all content is delivered on time, on brand and to the highest standard. They will have a strong understanding of LGBTQIA communities and be deeply connected to the cultures and conversations happening across beauty spaces.
WHAT WE ARE LOOKING FOR
We’re looking for a social-native beauty obsessive who understands how to build and grow brand communities online. You know what makes beauty content land on TikTok, Instagram and emerging platforms. You have a deep understanding of both creator and consumer behaviour, know how to build platform-first strategies, and have a sharp eye for what’s trending in beauty culture. You live and breathe beauty TikTok, creator marketing, beauty trends, GRWM content and the wider social conversation. You thrive in fast-moving, always on environments where flexibility is key. You are a meticulous, content planner with an analytical mind who can translate platform trends into actionable beauty-first content. You are highly organised and have experience managing creators, a content calendar, overseeing reporting, and optimising performance. Energy, enthusiasm & proactivity is a must.
DAY-TO-DAY ACCOUNT RESPONSIBILITIES
- Act as our client’s right hand and day-to-day partner, leading on all social media execution.
- Client communications lead: directly manage the flow of project information and manage all approval processes.
- Team communications lead: ensuring everyone in the account team has visibility of project progress and next steps.
- Build project plans and timelines to meet campaign briefs.
- Manage daily content calendars, content uploads, and platform management across beauty verticals.
- Monitor TikTok and other platforms for beauty trends, influencer moments, and opportunities, creating reactive content on the fly.
- Be connected to Queer culture, and the creators and conversation taking place. Bring your network, passion & community.
- Manage creator relationships and collaborations, with an eye for emerging talent.
- Manage, run and optimize the social team day to day.
- Collaborate with wider team members across creative, strategy, and client services.
- Own social reporting, analytics, and insights, delivering actionable performance learnings specific to beauty audiences.
- Set up, track and report on project KPI’s.
- Maintain an organised, deadline-driven approach to multiple projects and deliverables.
REQUIREMENTS
- 3+ years experience in social media management with beauty industry experience.
- Expertise in TikTok content creation, platform trends, beauty formats, influencer collaborations, and always-on reactive content.
- Ability to turn around content quickly with a flexible, solutions-first mindset.
- Hyper-organised with excellent project management skills.
- Experienced in reporting, data analysis, and performance optimisation for beauty brands.
- Strong understanding of LGBTQIA communities, beauty cultures and nuance.
- Excellent creator management and partnership experience within beauty spaces.
- Clear, collaborative communicator with a proactive and positive attitude.
- Passion for beauty culture, music, and community-led storytelling.
ABOUT WARM STREET
Since 2015, Warm Street has been building the blueprint for elevating cultural brands to a higher place. We believe brands have a role to play entertaining, inspiring and building communities. The world would be a better place if there was more art, and less ads. We’re proud to be a global social media pioneer, creating thumb-stopping social for the boldest brands about. Each journey is guided by a diverse collective of cultural architects, creative thinkers, social innovators, and community specialists, we create soulful work with massive impact.
OUR VALUES
We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We want to make a big impact and this includes improving the diversity of our agency family, with representation at every level, and no more ASSUMPTIONS. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.
Senior Social Media Manager in London employer: Warm Street
Warm Street is an exceptional employer for the Senior Social Media Manager role, offering a dynamic and flexible work environment that fosters creativity and innovation. With a strong commitment to diversity and community engagement, employees are encouraged to grow their skills while working on impactful projects that elevate cultural brands. The company's vibrant culture, combined with opportunities for collaboration and personal development, makes it an ideal place for passionate individuals looking to make a difference in the beauty and social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager in London
✨Get Involved in Community Events
Dive headfirst into community events and social work fairs in your area. These are great opportunities to connect with potential employers like Warm Street, grab some insider info, and showcase your passion for social work. Plus, meeting people face-to-face can really make you stand out!
✨Join Social Work Networks
Tap into social work networks and online communities, like local charities and organisations. Engaging in discussions or volunteering can help you build a strong reputation and could lead to part-time roles just like the one at Warm Street. The connections you make could be the key to landing your next opportunity!
✨Make Your Passion Shine
When approaching part-time roles, be sure to highlight your passion for social issues in conversations and informal chats. Bring your experiences to life through storytelling – this can resonate well with organisations looking for someone who genuinely cares about making a difference!
✨Keep an Eye on Local Job Boards
Part-time roles in social work might not always be advertised in the usual places. Keep checking local job boards or community centres for openings, and don't hesitate to apply directly through Warm Street's website – we love seeing proactive candidates who take the initiative!
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let your passion for social work shine through. Talk about why you're drawn to this field and how you've been involved in community service or support roles. We want to see your commitment and the heart you bring to the table!
Highlight Relevant Experience:Make sure to spotlight any hands-on experience you have! Whether it's internships, volunteering, or relevant coursework, detail how your past experiences relate to the role at Warm Street. We love seeing candidates who have practical skills and a real understanding of social issues.
Certificates and Training Matter:If you've got any relevant certifications or training specific to social work (like safeguarding training or counselling qualifications), don’t forget to include these in your CV! These details can set you apart and show us you’re serious about your professional development.
Be Flexible with Your Availability:Since this is a part-time role, explain your availability clearly in your application. Let us know when you can start and how many hours you’re looking to work. Being upfront about your schedule will help us see how you fit into the team at Warm Street.
How to prepare for a job interview at Warm Street
✨Show Your Passion for Helping Others
In social work, it's all about your commitment to making a difference. Be ready to share specific experiences that highlight your passion for helping others, whether that's through volunteering, placements, or personal stories. We want to see that genuine drive during your chat with Warm Street.
✨Know Your Social Work Theories
You might be quizzed on social work theories or models that inform your practice, like the person-in-environment approach. Brush up on these concepts and be prepared to discuss how you'd apply them in a practical setting. This could be a game changer in your interview for a Senior Social Media Manager at Warm Street.
✨Flexibility and Availability are Key
As you're going for a part-time role, highlight your flexibility and how it would fit with the organisation's needs. Have examples ready that demonstrate your availability for various shifts or urgent situations—that's just gold for a social work role.
✨Prepare for a Situation-Based Discussion
Expect scenario-based questions where you'll need to demonstrate how you'd handle specific situations with clients or stakeholders. Think of a couple of real-life scenarios you've encountered and articulate your thought process. This will show Warm Street that you're ready to hit the ground running in the Senior Social Media Manager role.
