Marketing Planning and Campaign Manager in Newcastle upon Tyne

We are seeking a Marketing Planning and Campaign Manager to join our growing marketing team. The role can be based at any of our UK offices (Newcastle, Teesside, Leeds, Manchester or Birmingham). This is a unique opportunity for an experienced marketing generalist to step into a senior, commercially focused role. If you’re ready to shape strategy, influence at senior level and deliver impactful marketing activities, we’d love to hear from you.

You will act as a trusted adviser to partners and senior stakeholders, collaborating closely with marketing and business development colleagues to translate commercial ambition into clear, insight-led plans. Sitting at the centre of go-to-market activity, you’ll shape strategy, challenge thinking and ensure initiatives are purposeful, targeted and results-driven. This role focuses on proactive planning rather than reactive delivery.

You will take ownership of the full campaign lifecycle, asking the right questions, defining the brief, and leading delivery across multiple channels including digital, content, events, PR, thought leadership and client engagement. Working closely with internal teams and external agencies, you will ensure activity is aligned, well-governed and delivers measurable impact against agreed commercial objectives.

What will I be doing?

• Own annual planning processes across the firm, shaping and evolving how plans are structured to reflect strategic priorities and external drivers.
• Lead the end-to-end delivery of integrated marketing campaigns, from brief through execution to evaluation, ensuring activity is aligned and delivers against agreed objectives.
• Develop integrated plans that connect strategic and commercial objectives to the right marketing activity across departments, offices and sectors.
• Build and manage marketing budgets in line with agreed plans, ensuring effective prioritisation, governance and value from investment.
• Use data, insight and market intelligence to improve decision-making, sharpen targeting and strengthen future performance.
• Oversee delivery from brief through execution to evaluation, ensuring work is on time, on brand and aligned to agreed objectives.
• Manage agencies and suppliers, holding them to brief, budget and performance standards.
• Build and continuously improve planning processes, tools and templates that raise the standard of how marketing is commissioned and delivered across the team.
• In this foundational role, you will also have the opportunity to grow and lead a team over time.

About you

• Experienced marketing generalist with strong planning and delivery expertise across multiple channels; ability to own a campaign from strategy through to results.
• Strategic thinker with commercial drive; connect objectives to marketing activity and explain the rationale clearly to senior stakeholders.
• Commercially minded, with experience managing budgets and allocating spend to maximise impact against agreed objectives.
• Highly organised and process-driven, with the ability to manage multiple workstreams, deadlines and stakeholders simultaneously without losing momentum.
• Data-led mindset, comfortable using insight, reporting and performance metrics to guide decisions and make a clear case for activity.
• Strong project management capability with the ability to maintain pace and quality under competing demands.
• High standards, resilient and comfortable working in a fast-paced, stakeholder-driven environment.
• Experience in professional services, B2B or partnership-led environments is desirable.

About us

We are proud to be an independent, full-service law firm providing exceptional legal expertise to businesses, the built environment, healthcare, the public and third sectors, and private individuals. With several office locations around the UK we are one of the Top 100 law firms. When you join us you’ll be part of a team of over 500 passionate and talented individuals who take pride in offering an exciting and supportive environment allowing you to thrive. We are passionate about promoting wellbeing and equality, diversity and inclusion, with dedicated committees to support ongoing efforts. We recognise that a healthy and thriving Firm filled with individuality and differences strengthens our teams, our clients and our communities.

What we can offer you

We are committed to being a firm focused on support, development, wellbeing and inclusion and we are always striving to improve. Our commitment to this has been recognised by our achievement of our Gold Investors in People award and by our Hive HR Employee Voice certification. We reward our people with a whole range of benefits, some core and some flexible, designed to shape a reward package that’s right for you – now and in the future.

• An enhanced pension scheme with employer matched contributions of up to 6%.
• 25 days annual leave + bank holidays (increasing to 28 days with length of service). There is also the option to purchase up to 5 additional days.
• Life assurance cover of 4 times basic salary, with the option to purchase additional cover.
• A range of health and wellbeing benefits.
• Hybrid working with a minimum requirement of 2 days per week working from one of our offices.
• We also have a flexible benefits programme where you can purchase a wide range of additional benefits.

If you would like to request further information or to discuss the role, please contact people@wardhadaway.com quoting vacancy reference NTX1202896. If you require any adjustments to be made to our recruitment process, please request a call back via the above email address. Agencies - please note that we are not currently instructing agents to support with this role. Please do not send speculative CVs.