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- Tasks: Support the Shopper team in managing impactful media campaigns and liaise with partners.
- Company: Warburtons is the UK's largest bakery brand, committed to quality and family values.
- Benefits: Enjoy competitive salary, profit share, extra leave, discounts, and personal development opportunities.
- Why this job: Join a creative team shaping bold campaigns for a beloved brand with real impact.
- Qualifications: Experience in FMCG is preferred; strong communication and organisational skills are essential.
- Other info: We value diversity and create an inclusive workplace for everyone.
The predicted salary is between 36000 - 60000 £ per year.
Title: Shopper Marketing Executive
Function: Brand
Location: Bolton
Salary: Competitive
Are you a Marketing Executive ready for your next big challenge?
Do you have a passion for marketing and a hunger to grow your career in the FMCG industry with the UK’s most chosen brand?
Join our Marketing & Brand team at Warburtons and help shape the future of one of Britain’s most loved brands. From bold campaigns to exciting product launches, you’ll work with a passionate team that thrives on creativity, collaboration, and making a real impact. Ready to rise with us?
The Role
We’re looking for a proactive, creative individual to support our Shopper team in managing, booking, and delivering impactful Shopper media campaigns. This role involves writing briefs, booking media, and liaising with Retail Media Partners, agencies, and suppliers to ensure seamless campaign execution.
You’ll play a key role in driving effective Shopper activation by working cross-functionally and collaborating with both internal teams and external stakeholders. Your ability to coordinate with Retail Media Partners, key stakeholders, and suppliers will be essential in delivering high quality activations and represent the brand.
Monitoring Warburtons own activations, as well as those of competitors and retailers, will be another important aspect of the role. This includes conducting store visits and online audits to gather insights and identify opportunities for improvement.
Building strong relationships with external suppliers, agencies, and retailers will also be crucial to delivering best in class shopper marketing activities across the full path to purchase. Your collaboration will help elevate the impact of our campaigns.
Finally, you’ll support the team in evaluating campaign performance to drive continuous improvement. This will involve analysing data to assess ROI and the overall effectiveness of our department’s activities.
Essential Ingredients
Extra Dough
And last but by no means yeast, you will want to know what your bread is worth:
Shopper Marketing Executive employer: Warburtons
Contact Detail:
Warburtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive
✨Tip Number 1
Familiarise yourself with Warburtons' brand values and product range. Understanding their commitment to family, health, and well-being will help you align your passion for marketing with their mission during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in shopper marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in shopper marketing and retail media. Being knowledgeable about current strategies and technologies will demonstrate your enthusiasm and readiness to contribute effectively to the team.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed campaigns or collaborated with stakeholders in previous roles. Highlighting your organisational skills and ability to juggle multiple priorities will resonate well with the hiring team.
We think you need these skills to ace Shopper Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in shopper marketing or FMCG roles. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Warburtons as a brand. Mention specific campaigns or products that resonate with you and explain how your skills can contribute to their success.
Showcase Your Communication Skills: Since clear communication is essential for this role, consider including examples of how you've effectively communicated ideas or collaborated with teams in previous positions. This could be through presentations, reports, or successful projects.
Highlight Your Organisational Skills: Provide examples of how you've managed multiple priorities or projects simultaneously. This could include any tools or methods you use to stay organised, which will demonstrate your ability to thrive in a fast-paced environment.
How to prepare for a job interview at Warburtons
✨Show Your Passion for FMCG
Make sure to express your enthusiasm for the fast-moving consumer goods industry. Share any relevant experiences or projects that highlight your passion for marketing and how you can contribute to Warburtons' innovative approach.
✨Demonstrate Your Planning Skills
Prepare examples of how you've successfully supported the creation and rollout of marketing plans in the past. Be ready to discuss how you coordinate with teams and manage multiple priorities effectively.
✨Highlight Your Communication Abilities
As a Shopper Marketing Executive, clear communication is key. Practice articulating your ideas confidently and prepare to showcase your presentation skills during the interview. Consider using a PowerPoint slide to illustrate a past campaign you've worked on.
✨Build Rapport with Interviewers
Focus on building a connection with your interviewers. Show that you're a relationship builder by asking insightful questions about their experiences at Warburtons and how they collaborate with external partners. This will demonstrate your interest in teamwork and collaboration.
