At a Glance
- Tasks: Manage a territory, build retailer relationships, and drive product availability in stores.
- Company: Join Warburtons, the UK's largest bakery brand with a rich family heritage.
- Benefits: Enjoy competitive pay, extra holiday options, and discounts on delicious products.
- Other info: Flexible working with opportunities for career growth in a diverse and inclusive workplace.
- Why this job: Make a real impact in-store while enjoying autonomy and a supportive team environment.
- Qualifications: 3+ years in field sales or retail, strong communication, and data-driven decision-making skills.
The predicted salary is between 30000 - 40000 £ per year.
At Warburtons, family is at the heart of our business. Warburtons is the largest bakery brand in the UK, continuing a tradition of baking inherited over the past 150 years. It is part of our philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy our products as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes.
The Recipe: Help us grow our brand where it matters most in store. We are looking for an Instore Sales Territory Manager to take ownership of a key South East patch, covering South East London, Kent, Surrey and Sussex. If you enjoy being out in the field, building strong retailer relationships and ensuring products are executed brilliantly on shelf, this role offers the ideal balance of autonomy, impact and pace.
The Role: As an Instore Sales Territory Manager, you'll manage a territory of approximately 200 customers, planning your own diary around sales opportunity and customer priority to drive growth in store. Executing commercial plans with excellence, driving availability, promotions, POS and compliance. Using data and insight to prioritise activity and focus on the biggest opportunities. Leading NPD launches, supporting range reviews and landing planograms in store. Building strong relationships with Store and Area Managers, Trading Managers and store owners. Accurately recording activity using our field tools (tablet provided). Working flexibly within a supportive Divisional team, while remaining highly self-motivated in a remote role. You'll have clear ownership of your territory and play a vital role in strengthening our brand presence on shelf.
- Field sales, retail or FMCG/commercial experience (typically 3+ years).
- Confidence turning store data into clear actions and measurable results.
- Strong communication skills with the ability to influence at all levels in store.
- A proactive, well-organised approach to planning your day and managing your patch.
- Comfort with regular travel and hands-on, store-based activity.
- A strong team mindset collaborating closely with colleagues and cross-functional teams, even in a remote role.
- Regular travel across the area is required, with visits planned to balance efficiency and customer priorities.
- Availability to start as soon as possible is preferred.
Family time is important to us so as well as your holiday entitlement, we'll give you the opportunity to purchase up to an extra week's annual leave. Award-winning pension scheme with company contributions of 7%. Life assurance. Products you will love along with deals and discounts for you and the family through our Extra Dough website. Fully stocked kitchens filled with our delicious products for you to enjoy with your daily brew! We look to create an inclusive workplace that promotes and values diversity.
Regional Sales Manager - Sales - Sales employer: Warburtons Ltd
At Warburtons, we pride ourselves on being a family-oriented employer that values tradition and innovation in the bakery industry. As the UK's largest bakery brand, we offer our employees a supportive work culture with opportunities for personal growth, competitive benefits including an award-winning pension scheme, and the chance to enjoy our delicious products daily. Join us in making a meaningful impact in the South East as you build strong relationships and drive our brand's success in-store.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager - Sales - Sales
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Warburtons Ltd as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Warburtons Ltd and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Warburtons Ltd’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Regional Sales Manager - Sales - Sales
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Warburtons Ltd, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Warburtons Ltd, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Warburtons Ltd.
How to prepare for a job interview at Warburtons Ltd
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Warburtons Ltd offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Warburtons Ltd but also helps you get a feel for whether you’d thrive in that environment.
