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- Tasks: Manage customer relationships and develop business plans in the bakery sector.
- Company: Join Warburtons, the UK's largest bakery brand with 141 years of family tradition.
- Benefits: Enjoy hybrid working, profit sharing, extra holiday, and health perks.
- Why this job: Be part of an innovative team that influences major retailers and shapes the bakery market.
- Qualifications: Sales experience in FMCG, strong analytical skills, and a passion for the bakery industry required.
- Other info: Work in a supportive environment that values diversity and personal development.
The predicted salary is between 36000 - 60000 £ per year.
At Warburtons, family is at the heart of our business. Five generations' worth of expertise that goes into making our bakery products allows us to continue a tradition of baking inherited over the past 141 years. Warburtons is the largest bakery brand in the UK, but that doesn't allow us to rest on our laurels. We are pioneers of the industry and ambitious market leaders, always seeking to challenge ourselves and convention.
As the UK's No. 1 Bakery Brand we have been baking bread since 1876. Today, we are proudly a fifth-generation family, supplying over 18,000 retail customers from 11 bakeries and 16 depots, producing a range of over 70 products including gluten and wheat free. Family and values are what makes us different.
We are looking for a personable and motivated individual with a keen interest in the Bakery Category. Working with the Major Multiple retailers you will be able to use compelling consumer, category and customer insights to develop and implement strong joint business plans with the customer, ensuring all targets are achieved.
Key Accountabilities and Measures:
- To develop and deliver strong plans with the customer across range, activation, NPD, promotions and merchandising to achieve and exceed the targets set by the business.
- To build effective customer relationships with key contacts in Trade, Marketing, store and supply functions, supporting a successful execution of the Joint Business Plan.
- To prepare and manage successful trade negotiations, utilising expertise to ensure the best justifications are put forward to influence the retailer on range, promotions, NPD and cost.
- To monitor and report on customer sales performance, recommending corrective actions and gaining agreement to solutions that will achieve budgeted numbers.
- Input into the monthly Business Planning process, driving improvements in forecast accuracy.
- To deliver the Category Plan within the customer, working well cross functionally with the Category teams expertise to ensure effective implementation at the point of purchase.
Essential Ingredients:
- Previous sales and Commercial experience at National Account level, ideally within a Grocery / FMCG sales environment.
- Excellent relationship builder - establishing credibility with both internal and external contacts at all levels.
- Strong analytical skills with the ability to manipulate data and work with complex spreadsheets on Microsoft Excel, as well as Power Bi & SAP systems experience.
- Excellent communication and influencing skills: with the ability to create impactful PowerPoint presentations to support both internal and external selling.
- Strong ability to work cross functionally with other commercial functions internally such as Category, Shopper Marketing, Commercial Finance to deliver for Warburtons and the customer.
- Good financial acumen and familiarity with P&Ls and a proven track record of budget delivery.
- You will be ambitious in not only supporting our commercial plans, but also committed to your own personal development and growth.
- Good knowledge of the Bakery Industry.
- Full UK Driving License.
- Hybrid working with 3 days a week in Bolton Head Office.
Extra Dough:
- A slice of the annual profits (discretionary profit share).
- Family time is important to us so as well as your holiday entitlement, we'll give you the opportunity to purchase up to an extra week's annual leave.
- Award winning pension scheme with company contributions.
- Private medical insurance and life assurance.
- Products you will love along with deals and discounts for you and the family through our Extra Dough website.
- Continued investment in your personal development.
- Fully stocked kitchens filled with our delicious products for you to enjoy with your daily brew!
- Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service.
We respect and value difference. We look to create an inclusive workplace that promotes and values diversity.
Customer Business Manager in Bolton employer: Warburtons Ltd
Contact Detail:
Warburtons Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Business Manager in Bolton
✨Tip Number 1
Familiarise yourself with Warburtons' product range and their unique selling points. Understanding their bakery products and how they fit into the market will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with current or former employees of Warburtons on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Stay updated on industry trends within the FMCG sector, particularly in the bakery category. Being able to discuss recent developments or challenges in the market will demonstrate your passion and knowledge during discussions.
✨Tip Number 4
Prepare to showcase your analytical skills by practising with data sets relevant to sales performance. Being able to interpret data and suggest actionable insights will set you apart as a candidate who can contribute to Warburtons' success.
We think you need these skills to ace Customer Business Manager in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and commercial roles, particularly within the FMCG sector. Emphasise your relationship-building skills and any experience with major retailers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the bakery industry and Warburtons' values. Mention specific examples of how your skills align with the key accountabilities listed in the job description.
Showcase Analytical Skills: Since strong analytical skills are essential for this role, include examples of how you've successfully manipulated data or worked with complex spreadsheets in previous positions. Highlight any experience with Power BI or SAP systems.
Prepare for Interviews: If you get an interview, be ready to discuss your previous sales experiences and how you've built effective relationships with customers. Prepare to share insights on how you would approach trade negotiations and joint business plans.
How to prepare for a job interview at Warburtons Ltd
✨Know Your Bakery Basics
Familiarise yourself with the bakery industry, especially Warburtons' products and values. Understanding their history and commitment to quality will help you connect with the interviewers and demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and how you've used it to drive sales or improve business outcomes. Bring examples of how you've manipulated complex spreadsheets or used tools like Power BI and SAP in previous roles.
✨Build Rapport with Interviewers
As a Customer Business Manager, relationship-building is key. Practice your communication skills and think of ways to establish credibility with the interviewers. Show them that you can connect with both internal teams and external customers effectively.
✨Prepare for Trade Negotiation Scenarios
Expect questions about trade negotiations and how you've successfully influenced retailers in the past. Prepare specific examples that highlight your negotiation skills and ability to achieve targets through effective planning and execution.
