Marketing Lead

War Child UK is a multi-award winning, creative and innovative charity, with high ambitions for our fundraising and communications. We are recruiting a Marketing Lead (Maternity Cover) who will be responsible for creating and implementing marketing plans and delivering campaigns and activity that engages the public through music, art, gaming, sport and other creative industries (including film, fashion and TV) for campaigns including BRITS Week, Secret 7”, Sound and Vision, Jingle Jam, War Child Record releases and other exciting arts, music, gaming and partnership opportunities. You will activate these campaigns with the goal of generating funds and increasing our brand presence.

Reporting to the Head of Communications and Campaigns, your role will include line managing three members of the Communications and Campaigns Team, as well as project managing external agencies, to deliver high performing integrated communications and marketing activity across digital channels, PR, digital marketing, design, content and narrative creation. You will be the marketing expert for the organisation, working side by side with creative teams across the organisation to design marketing and communications plans, ensuring that the creative, content and narrative elements add significant value, and most importantly provide a WOW factor to our work.

You will both be able to come up with imaginative ideas and ensure they are implemented to a high standard but also have exceptional organisational and project management skills that bring this work together. This role is offered as an 11-month maternity cover contract, ideally starting in mid-April. If you share our values and believe that children’s lives should not be torn apart by war, we want to hear from you.

Responsibilities

• Highly experienced marketer and project manager.
• Strong track record of leading on the successful creation and implementation of marketing campaigns that engage audiences through music, art, gaming, sport or other creative industries.
• Good knowledge around the nuances of creative industries or a background working with a marketing focus in a creative industry.
• Demonstrable experience of creative ideation and flare that has added significant value to marketing performance of campaigns.
• Strong track record of deploying marketing approaches to optimise engagement.
• Extensive project management experience to deliver on multiple complex campaigns across a range of channels and specialisms concurrently and experience of critically evaluating activities to achieve strategic priorities and maximise their effectiveness.
• Good understanding of digital analytics platforms, data capture, monitoring and tracking and how to utilise this to improve digital performance of campaigns.
• Excellent writing skills, able to craft emotive, compelling messaging and narrative that drives audience engagement and action.
• Have a good understanding of how PR and earned activity can contribute to support marketing campaigns and have led or overviewed PR efforts in this realm.
• Have demonstrable management experience.

What we can offer you

At War Child, we genuinely value different ways of working. From day one, we’re open to discussing flexible options, including hybrid working and flexible hours. Our goal is to support our employees to do their best work while ensuring we continue to deliver for children affected by conflict. Some of our benefits include:

• Flexible working culture and flexible public holidays
• 28 days annual leave (pro-rata), plus bank holidays, which increases by one day per year on your work anniversary, up to a maximum of 33 days.
• Pension- 5% employer contribution (increasing to 6% after one year’s service), with minimum employee contribution.
• Health and wellbeing- employees may take advantage of a healthcare cash plan, a GP 24/7 helpline, cancer cover, and a range of wellbeing initiatives and training. All employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.

This role offers an incredible opportunity to make a tangible difference at a time of unprecedented need. Join us in standing up for children affected by war and help create a future where no child’s life is torn apart by conflict.