Head of Brand Content
Head of Brand Content

Head of Brand Content

London Full-Time 84000 - 120000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead client solutions and develop scalable strategies in a dynamic iGaming environment.
  • Company: Join a top digital sports media brand making waves in the industry.
  • Benefits: Enjoy a hybrid work model with competitive salary and growth opportunities.
  • Why this job: Make a real impact while working in a fast-paced, innovative setting.
  • Qualifications: Senior-level experience in iGaming or affiliate marketing is essential.
  • Other info: Ideal for those who thrive on data-driven decision-making and building relationships.

The predicted salary is between 84000 - 120000 £ per year.

Salary: Up to £120,000 depending on experience

Experience: senior-level experience in iGaming & affiliate marketing with a strong track record in commercial strategy - ideally with a solid understanding of paid media and how it drives performance at scale.

Location: Hybrid - London or Malta

We’re hiring for a newly created senior role at one of the world’s leading digital sports media brands - a brilliant opportunity to help shape how they grow and strengthen their client partnerships across multiple markets and platforms.

This is a senior role with real impact, focused on building smart, scalable client solutions that bring together commercial thinking, strategic clarity and operational know-how. You’ll be stepping into a fast-paced, data-rich environment where media, content and tech come together.

This would suit someone already working at a senior level in iGaming, affiliate marketing or digital media, with experience in commercial strategy, client solutions, go-to-market or growth roles. Comfortable analysing markets, spotting opportunities and staying ahead of trends with a curious, data-led mindset.

Well connected in the gaming, sports or online gambling world, with the confidence and warmth to build strong, lasting relationships.

Naturally entrepreneurial and commercially minded, with a flexible, solutions-focused approach and a love of tackling challenges.

Confident leading digital marketing campaigns from strategy through to execution, across channels like SEM and display.

Head of Brand Content employer: Wander

As a leading digital sports media brand, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our hybrid working model in vibrant locations like London and Malta offers employees the flexibility to thrive while enjoying competitive salaries and opportunities for professional growth. Join us to be part of a forward-thinking team where your contributions will directly impact our client partnerships and the future of iGaming.
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Contact Detail:

Wander Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Brand Content

✨Tip Number 1

Network within the iGaming and affiliate marketing sectors. Attend industry events, webinars, and conferences to meet key players and learn about the latest trends. Building relationships with professionals in these fields can open doors to opportunities at companies like us.

✨Tip Number 2

Stay updated on the latest developments in digital media and sports marketing. Follow relevant blogs, podcasts, and social media channels to understand what strategies are currently working. This knowledge will help you speak confidently about how you can contribute to our brand's growth.

✨Tip Number 3

Demonstrate your analytical skills by preparing case studies or examples of past successes in client solutions or commercial strategy. Be ready to discuss how you've used data to drive performance and make informed decisions, as this is crucial for the role at StudySmarter.

✨Tip Number 4

Showcase your entrepreneurial spirit by sharing any initiatives you've led or innovative projects you've been part of. Highlighting your ability to think outside the box and tackle challenges will resonate well with us as we look for someone who can lead and inspire.

We think you need these skills to ace Head of Brand Content

Senior-level experience in iGaming
Affiliate marketing expertise
Commercial strategy development
Understanding of paid media
Performance analysis at scale
Client solutions design
Market analysis and opportunity spotting
Data-driven decision making
Strong relationship-building skills
Entrepreneurial mindset
Flexible and solutions-focused approach
Digital marketing campaign management
Experience with SEM and display advertising
Strategic clarity in client partnerships
Operational know-how in fast-paced environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your senior-level experience in iGaming and affiliate marketing. Focus on your achievements in commercial strategy and any relevant digital media campaigns you've led.

Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of paid media and how it drives performance. Share specific examples of how you've built client solutions and partnerships in previous roles.

Showcase Your Data Skills: Since the role requires a data-led mindset, include examples of how you've used data to analyse markets and identify opportunities. Mention any tools or methodologies you are familiar with.

Highlight Your Network: Mention your connections within the gaming, sports, or online gambling sectors. This can demonstrate your ability to build relationships and leverage your network for business growth.

How to prepare for a job interview at Wander

✨Showcase Your iGaming Expertise

Make sure to highlight your senior-level experience in iGaming and affiliate marketing. Prepare specific examples of how you've successfully implemented commercial strategies in the past, as this will demonstrate your capability to thrive in a fast-paced environment.

✨Demonstrate Data-Driven Decision Making

Since the role involves working in a data-rich environment, be ready to discuss how you've used data to inform your strategies. Bring examples of how your analytical skills have led to spotting market opportunities or trends that benefited your previous employers.

✨Build Rapport with Confidence

Given the importance of building strong relationships in this role, practice your interpersonal skills. Be warm and engaging during the interview, showing that you can connect with clients and colleagues alike, which is crucial for long-term partnerships.

✨Prepare for Strategic Discussions

Expect to discuss your approach to leading digital marketing campaigns. Be prepared to outline your strategies for SEM and display advertising, and how these can drive performance at scale. This will show your potential employer that you are not only strategic but also execution-focused.

Head of Brand Content
Wander
W
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