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- Tasks: Lead innovative marketing campaigns and drive impactful results in a collaborative environment.
- Company: Join a leading organization in the technology and services sector.
- Benefits: Enjoy a dynamic work culture with opportunities for growth and collaboration.
- Why this job: Be at the forefront of cutting-edge marketing strategies that make a real impact.
- Qualifications: Experience in marketing, especially with account-based strategies, is a plus.
- Other info: Manage flagship campaigns and collaborate with industry leaders.
The predicted salary is between 43200 - 72000 £ per year.
Walter Everett is delighted to partner with a leading organization in the technology and services sector to recruit a Marketing Campaign Manager . This is a dynamic opportunity to lead innovative marketing initiatives and drive impactful results in a collaborative environment. What you’ll be doing: Developing and executing cutting-edge marketing campaigns, including account-based marketing (ABM) strategies focused on 1-to-few and 1-to-1 campaigns. These campaigns will aim to generate demand and accelerate deals within strategic accounts, supporting the achievement of sales revenue goals. Collaborating with business leaders to identify high-value accounts for ABM campaigns, analyzing data, working closely with sales teams to understand priorities, and creating tailored messaging that aligns with account needs and pain points. Acting as the marketing business partner for specific industries, participating as a team member to drive growth initiatives and marketing activities. Creating quarterly marketing plans in collaboration with internal and external stakeholders to ensure alignment with business priorities and timely execution. Managing a flagship campaign focused on the Public Sector, including its continued growth and success. Researching industry sectors, organizations, and personas to produce targeted materials and messaging, including customized campaigns that support the sa…
ABM - Account Based Marketing Manager employer: Walter Everett
Contact Detail:
Walter Everett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ABM - Account Based Marketing Manager
✨Tip Number 1
Familiarize yourself with account-based marketing (ABM) strategies. Understanding the nuances of 1-to-few and 1-to-1 campaigns will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the technology and services sector. Engaging with industry leaders can provide insights into current trends and challenges, which you can leverage in discussions with us.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led. Highlight how you collaborated with sales teams and tailored messaging to meet account needs.
✨Tip Number 4
Stay updated on the latest tools and technologies used in ABM. Being knowledgeable about industry-specific software can set you apart as a candidate who is ready to hit the ground running.
We think you need these skills to ace ABM - Account Based Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Account Based Marketing Manager position. Understand the key responsibilities and required skills, especially around ABM strategies and collaboration with sales teams.
Tailor Your CV: Customize your CV to highlight relevant experience in developing and executing marketing campaigns, particularly those that involve account-based marketing. Use specific examples that demonstrate your ability to drive results and collaborate effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the technology and services sector. Mention specific achievements related to ABM and how you can contribute to the company's goals.
Highlight Collaboration Skills: Emphasize your experience working with cross-functional teams, particularly in aligning marketing initiatives with sales priorities. Provide examples of how you've successfully collaborated with business leaders to achieve marketing objectives.
How to prepare for a job interview at Walter Everett
✨Understand Account-Based Marketing
Make sure you have a solid grasp of ABM strategies, especially 1-to-few and 1-to-1 campaigns. Be prepared to discuss how you've successfully implemented these strategies in the past and the results they generated.
✨Showcase Collaboration Skills
Since this role involves working closely with sales teams and business leaders, highlight your experience in cross-functional collaboration. Share specific examples of how you've partnered with others to achieve marketing goals.
✨Data-Driven Decision Making
Be ready to talk about how you analyze data to inform your marketing strategies. Discuss any tools or methodologies you've used to identify high-value accounts and tailor messaging accordingly.
✨Prepare for Industry-Specific Questions
Research the technology and services sector, particularly the public sector, as this will be a focus of the flagship campaign. Familiarize yourself with current trends and challenges in these industries to demonstrate your knowledge during the interview.
