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- Tasks: Lead digital content and merchandising strategy across UK and EU markets.
- Company: Join Disney, a company that values integrity, creativity, and community.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make an impact in digital marketing while working with a talented team.
- Qualifications: Experience in digital marketing, SEO, and team leadership required.
The predicted salary is between 55000 - 65000 £ per year.
Digital Marketing Manager is responsible for leading the end-to-end content and merchandising strategy across UK and EU markets, ensuring all digital touchpoints deliver a high-performing, seamless and commercially optimised experience. This role partners closely with Strategy, Digital Product and Media teams to deliver a robust content and merchandising roadmap that drives conversion, enhances user experience, and supports key commercial and brand priorities. The role also owns SEO performance, Affiliate channel management, and AI-optimised content creation, ensuring digital experiences reflect evolving user search behaviours. A key component of this role is leadership: managing, developing and inspiring a high-performing team of six digital specialists across content, merchandising, UX and optimisations.
This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
Values
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
- Content & Merchandising Ownership
- Lead the planning, creation and continual optimisation of all site content and merchandising across UK and EU markets.
- Own the content and merchandising roadmap, ensuring alignment to commercial priorities, campaign activity and guest experience goals.
- Oversee new content development, ensuring consistency, clarity, accuracy and brand alignment across all digital platforms.
- Partner with Strategy teams to integrate insights, consumer trends and commercial data into planning cycles.
- Ensure all content supports conversion, personalisation opportunities and seasonal demand.
- SEO, AI Optimisation & Search Experience
- Own SEO strategy across markets, including technical collaboration with Digital teams.
- Drive AI optimised content creation to support how users search via multimodal AI.
- Lead ongoing schema, metadata and structural optimisation to enhance visibility and organic performance.
- Monitor search trends, competitor activity and market insights to identify new opportunities.
- Affiliate Channel Management
- Own the Affiliate marketing strategy and partnerships, ensuring strong ROI and alignment with commercial priorities.
- Develop offers, content and landing page strategies that enhance affiliate performance.
- Manage publisher relationships in collaboration with Performance Marketing where relevant.
- User Experience & Digital Optimisation
- Lead the UI/UX roadmap for site content areas, partnering with Digital/Product on testing, accessibility, and experience improvements.
- Use data, insight and experimentation to drive continuous improvement across content, navigation and merchandising.
- Manage platform via Disney CMS system, building immersive content to drive engagement.
- Oversee multivariate testing, usability testing and optimisation cycles.
- Cross Functional Collaboration
- Work closely with Brand, Strategy, Commercial, Legal, Product and Performance Marketing teams to ensure cohesive, integrated delivery.
- Partner with CRM on consistency across digital touchpoints and personalised journeys.
- Collaborate with international teams to ensure alignment while adapting content for local market needs.
- Leadership & Team Development
- Lead, mentor and develop a team of six digital specialists, ensuring clear objectives, coaching and growth.
- Foster a culture of creativity, experimentation, and data driven decision making.
- Contribute to broader digital capability uplift across the business through sharing best practice and thought leadership.
Areas of Accountability
- Delivery of UK and EU digital content, merchandising and SEO performance targets.
- Management and development of six direct reports.
- Management and optimisation of Affiliate channel performance and budget.
- Ensuring all content complies with brand, legal and accessibility standards.
- Maintaining strong working relationships with stakeholders across Strategy, Commercial, Performance Marketing and Product teams.
Required Qualifications & Skills
- Experience operating at Digital Marketing Manager level (or similar) in a multi-market or large-scale consumer business.
- Strong background in digital content strategy, merchandising and/or ecommerce.
- Proven success in SEO, on-page optimisation and content frameworks.
- Experience with AI-driven content optimisation highly valuable.
- Demonstrated success in managing Affiliate channels.
- People leadership experience managing multi-disciplinary digital teams.
- Experience collaborating with UX, Product and Development teams.
- Budget management experience.
- Experience within travel, hospitality or entertainment sectors beneficial but not essential.
- Strong leadership, coaching and team-building skills.
- Highly analytical, commercially minded and results driven.
- Excellent stakeholder management and communication skills.
- Deep understanding of digital consumers, especially search trends and AI-driven discovery.
- Strong planning, prioritisation and organisational abilities.
- Ability to thrive in a fast-paced, matrixed environment.
- Competent with content management systems, analytics tools and optimisation platforms.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Digital Marketing Manager employer: Walt Disney World
Contact Detail:
Walt Disney World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, SEO successes, and any AI-driven content strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially around content strategy and user experience. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in content strategy and SEO. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills: Since this role involves managing a team, it’s crucial to demonstrate your leadership experience. Share examples of how you've developed and inspired teams in the past. We love seeing candidates who can motivate others and foster a creative environment!
Be Data-Driven: We’re all about using data to drive decisions, so make sure to include any relevant metrics or results from your previous roles. Whether it’s improving SEO performance or boosting conversion rates, numbers speak volumes and show us you’re results-oriented.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Walt Disney World
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO and AI-driven content. Be ready to discuss how you've successfully implemented these strategies in your previous roles.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've led and developed teams in the past. Highlight your coaching style and how you foster creativity and collaboration among your team members.
✨Understand the Company Values
Familiarise yourself with Disney's core values like Integrity, Inclusion, and Creativity. Think about how these values resonate with your own work ethic and be ready to discuss how you can embody them in your role.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Have examples ready that demonstrate your experience in collaborating with different departments, such as Strategy, Product, and Performance Marketing, to achieve common goals.