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For Companies At a Glance
- Tasks: Manage communications for Disney brands, including email campaigns and creative briefs.
- Company: Join the magic at The Walt Disney Company, a leader in entertainment and creativity.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry for you and friends.
- Why this job: Perfect for creative minds who love variety and want to make an impact in a fun environment.
- Qualifications: Experience in email marketing and CRM is essential; strong communication skills are a must.
- Other info: This full-time role is based in the UK with no remote work options.
The predicted salary is between 30000 - 42000 £ per year.
About The Role & Team
The CRM Executive will manage the calendar of communications for Walt Disney World, Disney Cruise Line, and Disneyland Paris, specifically targeting the UK and Ireland markets. This role involves a mix of creative and technical tasks, including briefing agencies, copywriting, sourcing images, setting up tracked links, and ensuring the quality and accuracy of email communications. You will be reporting to the CRM Manager, and this role will require you to be onsite 4 days a week.
What You Will Do
- Communication Management: Oversee the deployment of e-news and tactical emails every 4-6 weeks for each brand.
- Creative Briefing: Develop creative briefs and liaise with the CRM agency (Armadillo) for design and build.
- Copywriting and Image Sourcing: Write copy and source images from Disney’s image libraries.
- Data Management: Collaborate with the data team to define target audiences and validate data accuracy.
- Stakeholder Coordination: Obtain sign-offs from internal stakeholders, including senior leaders and the legal team.
- Email Testing: Conduct thorough testing to ensure emails display correctly across various devices.
- Reporting and Analysis: Review campaign reports, including opens, click-throughs, engagement, and revenue data, to inform future strategies.
Required Qualifications & Skills
- Experience in email marketing and CRM is mandatory.
- Strong attention to detail and ability to manage multiple tasks.
- Excellent communication and copywriting skills.
- Familiarity with job management systems (e.g., JIRA) and data analysis.
Additional Information:
- The role involves a mix of creative and technical tasks, making it ideal for someone who enjoys a varied workday.
- The position is full-time and based in the UK, with no remote working options.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
- Disney Discounts: You are entitled to discounts on designated Disney products, resort F&B, and ticketing.
- Excellent parental and guardian leave.
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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CRM Executive employer: Walt Disney World
Contact Detail:
Walt Disney World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with the specific brands you'll be working with, like Walt Disney World and Disneyland Paris. Understanding their unique marketing strategies and audience preferences will help you tailor your approach in interviews.
✨Tip Number 2
Brush up on your email marketing skills, especially in relation to CRM systems. Being able to discuss recent trends or successful campaigns you've managed can set you apart from other candidates.
✨Tip Number 3
Prepare examples of your copywriting and creative briefing experiences. Having concrete examples ready will demonstrate your ability to handle the creative aspects of the role effectively.
✨Tip Number 4
Network with professionals in the CRM and email marketing space. Engaging with industry peers can provide insights into the role and may even lead to referrals that could boost your application.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM Executive position. Understand the key responsibilities, such as communication management and creative briefing, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in email marketing and CRM. Provide specific examples of past projects where you managed communications or worked with data analysis to demonstrate your qualifications.
Showcase Your Skills: Focus on your copywriting and communication skills in your application. Include samples of your writing if possible, and mention any familiarity with job management systems like JIRA, as this is a plus for the role.
Tailor Your Cover Letter: Craft a personalized cover letter that reflects your enthusiasm for the role at Disney. Mention your passion for creativity and technical tasks, and how you align with Disney's values of diversity and inclusion.
How to prepare for a job interview at Walt Disney World
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous experience in email marketing and CRM. Highlight specific campaigns you've worked on, the tools you used, and the results achieved. This will demonstrate your expertise and understanding of the role.
✨Demonstrate Attention to Detail
Since this role requires a strong attention to detail, be ready to provide examples of how you've managed multiple tasks while ensuring accuracy. Discuss any processes you have in place to double-check your work, especially in copywriting and data management.
✨Prepare Creative Briefs
Familiarize yourself with the concept of creative briefs and be ready to discuss how you would approach developing one for a campaign. Think about how you would communicate your vision to the CRM agency and what key elements you would include.
✨Understand Data Analysis
Brush up on your data analysis skills, as you'll need to collaborate with the data team. Be prepared to talk about how you've used data to inform marketing strategies in the past, and how you would approach analyzing campaign performance metrics.
