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- Tasks: Drive new business growth in the South Central UK region for a leading ophthalmic diagnostics company.
- Company: Global leader in medical technology with a focus on innovation and impact.
- Benefits: Competitive salary, uncapped commission, company car, and excellent benefits package.
- Why this job: Join a high-reward environment where your sales skills can truly shine and make a difference.
- Qualifications: 2+ years of B2B field sales experience, ideally in medical devices or capital equipment.
- Other info: Field-based role with opportunities for career growth and dynamic work environment.
The predicted salary is between 40000 - 60000 £ per year.
Location: Field-based (4–5 days per week) – must be based within one of the following postcode areas: NN, OX, MK, SG, HP, RG, GU
Salary: £50-55K basic + uncapped double OTE, company car and excellent benefits package
ABOUT THE ROLE
We are seeking a high-energy Regional Sales Manager to lead commercial growth across the South Central UK region for a global leader in ophthalmic diagnostics. This role is ideal for someone with strong B2B field sales experience, ideally within medical technology or capital equipment, who is ready to thrive in a high-reward, high-performance environment. The key focus is on developing new business with optical practices and NHS trusts, so we are looking for a true hunter with a creative, consultative approach to building relationships and managing complex sales processes. This is capital sales – so it’s all about value-based conversations, tailored support, and solutions that make a real difference to clinicians and patients. This is a field-based role, with 4–5 days per week on the road and 1 day per week coordinating sales activity (from home or office as preferred).
KEY REQUIREMENTS
- Must live within one of the following postcode areas: NN, OX, MK, SG, HP, RG, GU
- Minimum 2+ years of experience selling high-value products – ideally devices or equipment rather than services or contracts
- Proven business development focus – this is predominantly a new business role and we need someone who thrives on winning and converting new opportunities
- Someone who thinks outside the box, with the creativity and commercial instinct to tailor sales strategies, nurture relationships, and find win-win solutions
- Experience selling into optical practices or private clinics is ideal – but we are also keen to consider talent outside of the traditional medical device profile, especially those with strong B2B field sales skills
- Consultative sales style and excellent presentation, training, and influencing skills
- Comfortable engaging both clinical and non-clinical stakeholders in healthcare environments
- Proficiency with Microsoft Office and CRM systems
- A valid UK driving licence is essential
ROLE RESPONSIBILITIES
- Drive new business acquisition and regional growth, with a focus on capital sales into optical practices and NHS trusts
- Identify and pursue new customer opportunities through research, outreach, and territory planning
- Deliver engaging product demonstrations, tailored training, and in-service support
- Manage the full customer journey – from first contact through to post-installation support
- Support trade shows, marketing campaigns, and product evaluations to build brand visibility
- Provide feedback on market trends, competitor positioning, and regional activity
- Maintain accurate, real-time data in the CRM and adhere to internal reporting processes
Regional Sales Manager employer: Walsh Employment
Contact Detail:
Walsh Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Practice your pitch! When you get the chance to meet someone or have an informal chat, be ready to talk about your experience and what makes you a great fit for roles like Regional Sales Manager. Keep it concise but impactful – you want to leave them wanting to know more!
✨Tip Number 3
Follow up after meetings or networking events. A quick email thanking them for their time and reiterating your interest can keep you top of mind. Plus, it shows you’re proactive and genuinely interested in opportunities.
✨Tip Number 4
Don’t forget to check our website regularly for new openings! We’re always on the lookout for talented individuals like you, and applying directly through us can give you a better shot at landing that dream role. Keep your eyes peeled!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your B2B field sales experience and any specific achievements in medical technology or capital equipment sales. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your consultative sales style and how you've successfully built relationships in the past. Remember, we love creativity, so don’t be afraid to think outside the box!
Showcase Your Results: When detailing your experience, focus on quantifiable results. Did you exceed sales targets? How did you contribute to business growth? We’re looking for someone who thrives on winning new opportunities, so let us know how you’ve done it before!
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and get you one step closer to joining our dynamic team at StudySmarter!
How to prepare for a job interview at Walsh Employment
✨Know Your Product Inside Out
Before the interview, make sure you understand the products you'll be selling. Research the company’s offerings in ophthalmic diagnostics and be ready to discuss how they can benefit optical practices and NHS trusts. This will show your genuine interest and help you engage in value-based conversations.
✨Demonstrate Your Sales Strategy
Prepare to share specific examples of your consultative sales approach. Think about times when you’ve tailored your strategy to meet a client’s needs or overcome objections. This will highlight your creativity and ability to think outside the box, which is crucial for this role.
✨Engage with Real-Life Scenarios
Be ready to discuss how you would handle various sales situations. For instance, how would you approach a hesitant NHS trust? Practising these scenarios can help you articulate your thought process and demonstrate your problem-solving skills during the interview.
✨Showcase Your Relationship-Building Skills
Since this role involves managing complex sales processes, emphasise your experience in building and nurturing relationships. Share stories that illustrate your ability to connect with both clinical and non-clinical stakeholders, as this will be key to your success in the position.