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For Companies At a Glance
- Tasks: Lead growth marketing strategies and campaigns to boost client acquisition and market share.
- Company: Join a top UK provider of innovative data centre and cloud solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, bonuses, and excellent perks.
- Why this job: Make a real impact in a dynamic team while shaping the future of tech marketing.
- Qualifications: Experience in marketing within tech, especially Data Centres or Digital Infrastructure, is essential.
- Other info: Opportunity to lead a creative team and collaborate with senior leaders across the business.
The predicted salary is between 64000 - 96000 £ per year.
Our client is a well-regarded and leading UK provider of data centre and cloud solutions, driving innovation for regional businesses and service providers. Utilizing a state-of-the-art platform and a robust, high-performance network, they deliver seamless access to cloud, connectivity, and computing services. They are currently seeking a Head of Growth Marketing to join their dynamic and expanding team.
Head of Growth Marketing
Newcastle – hybrid role with 2 days per week working from home.
£80-90K, plus bonus and excellent benefits package.
To be successful in this role:
As the Head of Growth Marketing, you will have substantial experience in the marketing profession and within the technology sector working with either Data Centres or Digital Infrastructure, along with proven experience leading successful, demanding, and impactful campaigns. You will bring strong industry knowledge and creative flare to shape and influence impactful solutions and strategy for the organisation. Other requirements for this role include:
Bachelors degree in marketing, or qualified by substantial experience within the field
Experience within Data Centres or Digital Architecture
Expertise building positive and productive relationships with sales teams
Expertise in lead generation
Demonstrable Marketing Leadership and people management experience
Proven track record in developing and implementing successful marketing strategies
Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)
Strong influencing and relationship building skills
Job role and responsibilities:
As the Head of Growth Marketing, you will have the opportunity to make a material difference to the success of the business. Your primary purpose will be to develop and execute comprehensive growth marketing strategies focused on increasing client acquisition, client expansion, EBITDA and market share performance. You will lead a dynamic marketing team, collaborating cross-functionally and utilising external networks to gather insight and drive data-driven campaigns across various channels, increasing demand and demonstrating the ROI. Other key responsibilities for this role include:
Growth Strategy:
Lead the development and implementation of cross functional growth marketing strategies, driving business growth and revenue, through cross functional collaboration with executive and senior leaders, ensure alignment to and the achievement of commercial objectives
Oversee the creation of performance marketing campaigns driving net new client acquisition and client expansion, using ABM, SEO/SEM, paid advertising, content and social media marketing
Lead the development of a Brand strategy for the business to craft a unique position for business that is compelling and distinctive within the sector
Oversee the creation of a core creative strategy that supports the brand and maintains brand integrity across channels
Deliver incremental improvements in brand preference and salience
Oversee increased collaboration between marketing and business groups; strategize with operational leadership to enhance alignment between teams, regions, and business functions
Go To Market (GTM) Strategy:
Analyse market research and your external network to identify emerging trends, competitive analysis, and growth opportunities
Collaborate with product and sales teams to ensure market fit and client-centric products
Lead the creation of our GTM strategy in conjunction with Sales, Product, Operations and Finance team members
Lead product positioning, launch strategies, and market entry planning in conjunction with product, sales and commercial teams
Define and manage the product lifecycle marketing roadmap
Marketing Performance Impact Lead:
Oversee the creation of performance metrics based on marketing data analytics to drive decision making, multi-channel performance, media optimisation and reporting
Establish A/B and incremental testing to optimise new channels and grow existing ones
Lead the communication of marketing activity, insights and success across the business
Oversee the management, planning and reporting of resources
Team Leadership:
Lead a small team, fostering a culture of creativity, innovation, driving high performance and continuous improvement
Advocate for client-centric thinking within marketing and across wider business stakeholders
Coach and support your team through regular 1:1s, reviews and development initiatives
Head of Growth Marketing in Newcastle Upon Tyne employer: Walsh Employment
Contact Detail:
Walsh Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing in Newcastle Upon Tyne
✨Tip Number 1
Familiarize yourself with the latest trends in growth marketing, especially within the technology sector. Understanding how data centers and digital infrastructure are evolving will help you speak the language of the industry during your interviews.
✨Tip Number 2
Network with professionals in the data center and cloud solutions space. Attend industry events or webinars to connect with potential colleagues and gain insights that can set you apart as a candidate.
✨Tip Number 3
Prepare to discuss specific campaigns you've led that demonstrate your ability to drive client acquisition and revenue growth. Be ready to share metrics and outcomes that highlight your success in previous roles.
✨Tip Number 4
Showcase your leadership skills by discussing how you've fostered creativity and high performance in your teams. Highlight any mentoring or coaching experiences that illustrate your ability to develop talent within a marketing context.
We think you need these skills to ace Head of Growth Marketing in Newcastle Upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your substantial experience in marketing, particularly within the technology sector. Emphasize your leadership roles and successful campaigns related to Data Centres or Digital Infrastructure.
Craft a Compelling Cover Letter: In your cover letter, showcase your creative flair and industry knowledge. Discuss how your experience aligns with the company's goals and how you can contribute to their growth marketing strategies.
Highlight Relevant Skills: Clearly outline your expertise in lead generation, marketing analytics tools, and relationship building with sales teams. Provide specific examples of how you've successfully implemented marketing strategies in previous roles.
Showcase Leadership Experience: Detail your experience in leading marketing teams and fostering a culture of creativity and high performance. Mention any coaching or mentoring initiatives you've undertaken to support team development.
How to prepare for a job interview at Walsh Employment
✨Showcase Your Industry Knowledge
Make sure to highlight your experience in the technology sector, particularly with Data Centres or Digital Infrastructure. Be prepared to discuss specific campaigns you've led and how they impacted business growth.
✨Demonstrate Leadership Skills
As a Head of Growth Marketing, you'll need to show your ability to lead a team effectively. Share examples of how you've fostered creativity and high performance in your previous roles, and how you plan to do the same here.
✨Discuss Your Marketing Strategies
Be ready to talk about your approach to developing and implementing successful marketing strategies. Discuss your experience with performance marketing campaigns and how you've used analytics tools to drive decision-making.
✨Emphasize Collaboration
This role requires cross-functional collaboration, so be prepared to discuss how you've worked with sales, product, and operational teams in the past. Highlight any successful projects that resulted from these collaborations.
