At a Glance
- Tasks: Lead growth marketing strategies to boost client acquisition and market share.
- Company: Join a tech-focused company driving innovation in data infrastructure and analytics.
- Benefits: Enjoy a hybrid work model, competitive salary, bonuses, and excellent perks.
- Other info: Work from home two days a week; collaborate with cross-functional teams for maximum impact.
- Why this job: Shape impactful marketing campaigns while leading a creative team in a dynamic environment.
- Qualifications: Bachelor’s degree in marketing or equivalent experience; proven leadership in marketing required.
The predicted salary is between 80000 - 90000 £ per year.
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This range is provided by Walsh Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
£80-90K, plus bonus and excellent benefits package.
Head of Growth Marketing
Maidenhead, Newcastle or Edinburgh - hybrid role with 2 days per week working from home (neg)
To be successful in this role:
As the Head of Growth Marketing, you will have substantial experience in the marketing profession and within the technology sector, along with proven experience leading successful, demanding, and impactful campaigns. You will bring strong industry knowledge and creative flare to shape and influence impactful solutions and strategy for the organisation.
Other requirements for this role include:
- Bachelor’s degree in marketing, or qualified by substantial experience within the field
- Experience within Data Centres or Digital Architecture
- Expertise building positive and productive relationships with sales teams
- Expertise in lead generation
- Demonstrable Marketing Leadership and people management experience
- Proven track record in developing and implementing successful marketing strategies
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)
- Strong influencing and relationship building skills
Job role and responsibilities:
Your primary purpose will be to develop and execute comprehensive growth marketing strategies focused on increasing client acquisition, client expansion, EBITDA and market share performance. You will lead a dynamic marketing team, collaborating cross-functionally and utilising external networks to gather insight and drive data-driven campaigns across various channels, increasing demand and demonstrating the ROI.
Other key responsibilities for this role include:
- Lead the development and implementation of cross functional growth marketing strategies, driving business growth and revenue.
- Oversee the creation of performance marketing campaigns driving net new client acquisition and client expansion.
- Lead the development of a Brand strategy for the business.
- Oversee the creation of a core creative strategy that supports the brand.
- Deliver incremental improvements in brand preference and salience.
- Oversee increased collaboration between marketing and business groups.
- Analyse market research and your external network to identify emerging trends.
- Collaborate with product and sales teams to ensure market fit and client-centric products.
- Lead the creation of our GTM strategy in conjunction with Sales, Product, Operations and Finance team members.
- Lead product positioning, launch strategies, and market entry planning.
- Define and manage the product lifecycle marketing roadmap.
Marketing Performance Impact Lead:
- Oversee the creation of performance metrics based on marketing data analytics.
- Establish A/B and incremental testing to optimise new channels.
- Lead the communication of marketing activity, insights and success across the business.
- Oversee the management, planning and reporting of resources.
- Lead a small team, fostering a culture of creativity, innovation, driving high performance and continuous improvement.
- Advocate for client-centric thinking within marketing and across wider business stakeholders.
- Coach and support your team through regular 1:1s, reviews and development initiatives.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Data Infrastructure and Analytics, IT System Data Services, and IT Services and IT Consulting
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Head of Growth Marketing employer: Walsh Employment
Join our dynamic team in Marlborough, Wiltshire, where we offer a supportive and collaborative work environment for Commercial Property Solicitors. With competitive pay, flexible working arrangements, and a commitment to employee development, we provide the perfect platform for you to grow your career while engaging in diverse and meaningful property transactions. Our focus on equal opportunities ensures that all employees feel valued and included, making us an excellent employer for those seeking a rewarding legal career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walsh Employment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walsh Employment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walsh Employment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walsh Employment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walsh Employment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walsh Employment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walsh Employment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walsh Employment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walsh Employment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walsh Employment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
