Area Sales Manager

Territories: 1 x North UK and 1 x South East

Salary: £50-55K plus bonus, company car and excellent benefits package

About the Opportunity

Our client is a growing medical devices business focused on advancing eye care. With a strong presence in the US and ambitious expansion plans across the UK and Europe, they are now looking to appoint two Area Sales Managers to build territory presence, grow revenue and strengthen customer relationships across key hospital accounts. This is a field-based, opportunity-led sales role suited to a hands-on, consultative medical sales professional with experience in hospital sales, ideally within ophthalmology, surgical devices, diagnostic solutions or related medical technology. The product portfolio includes eye care surgical and hardware devices, including implantable ophthalmic products and higher-value capital items ranging from approximately £5-70K per unit. Customers are within Private and NHS hospitals only, so previous success selling into hospital environments is essential.

Key Requirements

• Proven field sales experience within optical, ophthalmology, medical device or surgical sales
• Strong track record of selling into NHS and Private hospitals
• Experience of consultative selling to clinicians, surgeons, procurement teams and other key decision-makers
• Ability to identify, develop and convert new business opportunities
• Experience managing the full sales cycle from prospecting through to close
• Strong pipeline management, forecasting and territory planning skills
• Comfortable working in an autonomous, field-based role with limited existing sales structure
• Commercially astute, highly organised and disciplined in planning, prioritisation and follow-up
• Professional, ethical and accountable approach, with strong personal credibility
• Full UK driving licence and willingness to travel extensively across the assigned region

Desirable experience and attributes:

• Previous experience selling capital equipment, diagnostic solutions or ophthalmic technology
• Experience managing a geographically dispersed territory
• Background working for a challenger brand or lower brand awareness business
• Experience converting service-led relationships into product sales
• Strong awareness of competitor activity, pricing trends and hospital buying dynamics

Role & Responsibilities

As Area Sales Manager, you will be responsible for creating and executing a structured sales approach across your territory, identifying unmet need, developing relationships and converting opportunities into sustainable revenue growth. Your responsibilities will include:

• Proactively identifying and developing new sales opportunities across the territory
• Visiting prospective and existing customers to understand needs and maximise commercial potential
• Building relationships with NHS and Private hospital stakeholders
• Managing opportunities through the full sales cycle, from initial contact to close
• Ensuring all enquiries and leads receive timely, professional follow-up
• Building, maintaining and reporting an accurate, well-qualified sales pipeline
• Planning daily and weekly activity to optimise territory coverage and productivity
• Demonstrating products confidently and developing strong knowledge of the full portfolio
• Representing the business professionally at customer meetings, exhibitions and industry events
• Identifying cross-selling opportunities and passing qualified leads to relevant internal teams
• Sharing high-quality feedback on pricing, competitor activity, product features and customer needs
• Feeding clear market intelligence back into the wider business to support commercial strategy

Summary

This is an excellent opportunity for a successful hospital sales professional to join a growing medical devices business at an exciting stage of its UK expansion. The role offers the chance to take real ownership of a territory, develop meaningful clinical relationships and drive growth across an innovative eye care portfolio.