At a Glance
- Tasks: Lead innovative marketing and recruitment strategies for the Black Country Fostering Hub.
- Company: Join Walsall Council's ambitious partnership to improve foster care in the Black Country.
- Benefits: Competitive salary, opportunity to make a real difference, and professional growth.
- Other info: Be part of a supportive team committed to equality, diversity, and inclusion.
- Why this job: Shape the future of fostering and help children thrive in loving homes.
- Qualifications: Experience in strategic marketing and recruitment with a digital-first mindset.
The predicted salary is between 51356 - 54495 £ per year.
Are you an innovative, insight-led marketing and recruitment professional who wants to make a real difference for children and young people across the Black Country? We are looking for a confident, creative and results-driven Recruitment and Marketing Manager to lead the marketing, communications and recruitment strategy for the Black Country Fostering Hub. This is a unique opportunity to help shape a new regional approach to foster carer recruitment, using digital innovation, community insight and data-led campaigns to increase the number, diversity and retention of foster carers.
Working across Walsall, Wolverhampton, Sandwell and Dudley, you will position the Hub as a trusted and recognisable regional fostering brand. You will lead a multi-disciplinary marketing and recruitment team, driving targeted campaigns, strengthening digital engagement and improving the experience of prospective foster carers from their first enquiry through to the early stages of their fostering journey.
About the role
This is not a traditional marketing role. You will be joining the Hub at a formative stage and will have the opportunity to design new approaches, test what works, and use evidence to continuously improve how we attract, engage and support prospective foster carers. Your work will directly contribute to improving placement sufficiency, reducing reliance on external placements and helping more children live safely within their local communities.
You will lead the development and delivery of a regional fostering marketing and communications strategy, using audience segmentation, campaign analytics, CRM, automation, social media, community engagement and performance intelligence to deliver measurable impact. You will work closely with operational colleagues to ensure marketing activity is fully aligned with recruitment capacity, applicant experience and the wider ambition of the Hub.
What you will bring
- Significant experience of leading strategic marketing, communications or recruitment campaigns that deliver measurable outcomes.
- A strong digital-first mindset, with the ability to use data, insight and analytics to improve reach, engagement, conversion and return on investment.
- Creativity, curiosity and confidence to test new ideas, challenge traditional approaches and remove barriers to fostering recruitment.
- Experience of leading teams, managing workloads and developing high-performing people across digital, community and recruitment activity.
- Strong influencing and partnership skills, with the ability to work across local authorities, senior leaders, community networks and external suppliers.
- A clear commitment to equality, diversity and inclusion, ensuring campaigns reach underrepresented communities and reflect the authentic voice of foster carers, children and young people.
Why join us?
The Black Country Fostering Hub is a new and ambitious regional partnership, led by Walsall Council with Wolverhampton, Sandwell and Dudley as key partners. It brings together local knowledge, regional collaboration and innovative practice to improve the way we recruit and support foster carers. This role offers the chance to be at the forefront of that change, leading a high-profile function where marketing is recognised as a strategic driver of better outcomes for children.
If you are ready to use your marketing expertise to build something new, influence regional change and help more children grow up in safe, stable and loving foster families, we would welcome your application.
Walsall Council takes seriously the responsibility to safeguard and promote the welfare of all the children, young people and vulnerable adults entrusted to our care and it is our expectation that all staff will share this commitment. We will ensure continuous development and improvement of robust recruitment processes and procedures that promote a culture of safeguarding amongst our workforce. Completion of an enhanced Disclosure & Barring Service (DBS) check is a requirement for working with children, young people and vulnerable adults.
Recruitment & Marketing Manager Black Country Fostering Hub - Ref: CH05126 in Walsall employer: Walsall Council
As a School Organisation Officer, you will join a supportive and dynamic team dedicated to enhancing educational opportunities for children. Our organisation values professional development, offering numerous growth opportunities and a collaborative work culture that prioritises employee well-being. Located in a vibrant community, we provide a meaningful role where your contributions directly impact the lives of families and children in the area.
StudySmarter Expert Advice🤫
We think this is how you could land Recruitment & Marketing Manager Black Country Fostering Hub - Ref: CH05126 in Walsall
✨Get Involved in Recruitment Events
Temporary roles in talent acquisition can pop up all over the place, so keep an eye on local recruitment fairs and industry networking events. These are prime opportunities to chat directly with companies like Walsall Council and get your foot in the door—sometimes you can even land an interview on the spot!
✨Engage in Online Recruitment Communities
Join communities on platforms like LinkedIn or niche forums where recruiters hang out. Engage in discussions, share your insights, and post your availability for temporary roles. You never know, a connection might refer you to a role at a place like Walsall Council before it even hits job boards!
✨Flex Your Availability and Skills
When applying for temporary positions, be upfront about your availability and any specific skills you have that can meet the urgent needs of recruiters. This makes you more attractive to hiring managers looking for someone who can hit the ground running.
✨Tap Into Your Uni’s Career Services
If you're still near a university, don't forget about their career services! They often have exclusive listings for temporary roles, especially in talent acquisition, and can connect you with employers who are keen to hire students or recent grads like us for short-term assignments.
We think you need these skills to ace Recruitment & Marketing Manager Black Country Fostering Hub - Ref: CH05126 in Walsall
Some tips for your application 🫡
Showcase Your Recruitment Skills:As someone applying for a talent acquisition role, it’s key to highlight your experience in finding and placing talent. Talk about specific methods you’ve used in past roles—whether it’s social media sourcing, networking, or using ATS systems. Show us how you’ve made a difference in previous projects!
Tailor Your CV for Talent Acquisition:When you're putting together your CV for a temporary role in recruiting, focus on your measurable achievements—like the number of positions filled or the reduction in time-to-hire. Use bullet points to make it easy for us to see your contributions at a glance, and don’t forget to mention any relevant certifications or training you've undergone!
Craft a Relatable Cover Letter:For a temporary role, your cover letter should not only explain why you want this job but also why you’re suited for short-term projects. Mention your adaptability and any past experiences where you quickly integrated into a team or got up to speed with new processes. Let us know how you can hit the ground running!
Highlight Immediate Availability:Since this is a temporary position, it’s essential to emphasise your availability in your application. Make it clear when you can start and how flexible you are with hours. Frame it as a positive—your ability to jump in and help us right when we need you will definitely make you stand out!
How to prepare for a job interview at Walsall Council
✨Show Off Your People Skills
Since you're getting into talent acquisition, it's crucial to highlight your communication and interpersonal skills. Think of a few scenarios where you've successfully dealt with candidates, managed relationships, or resolved conflicts—these will give you a solid edge in the interview with Walsall Council.
✨Research the Latest Recruiting Tools
Stay ahead of the game by familiarising yourself with popular ATS (Applicant Tracking Systems) and recruitment tools that are trending in the industry. Be ready to discuss how you might use these tools in your role at Walsall Council, even if it's just a temporary role—they’ll want to know you can hit the ground running.
✨Understand the Urgency
Temporary roles often mean quick turnarounds. Show that you understand the nuances of urgent hiring processes, perhaps by sharing experiences where you had to source candidates under tight deadlines. It demonstrates you know the ropes and can adapt fast, which will definitely impress Walsall Council.
✨Highlight Your Flexibility
Temp roles can be unpredictable, so emphasise your flexibility and willingness to take on varying workloads or adapt to different company cultures. Prepare a few anecdotes where you've thrived in a dynamic environment—Walsall Council will want to see that you can roll with the punches!
