Marketing Executive

About the role: Walr is hiring a Marketing Executive to join our Marketing team to help build the engine behind one of the fastest-growing brands in market research. This role is ideal for someone who thrives when they’re close to the action and gets a kick out of seeing campaigns come together and metrics move in the right direction. You’ll be executing across the full marketing mix – social, email, sales enablement, content – while helping shape what Walr’s marketing function becomes as we scale. You’ll sit at the heart of our go-to-market motion, working alongside the Marketing Director and partnering closely with our global sales team. This isn’t a role where your work disappears into a big machine. You’ll have ownership, autonomy, and the kind of visibility into business impact that’s hard to find at bigger organizations. Success looks like campaigns that fill the pipeline, a brand presence that punches above its weight, and data-driven reporting that gives leadership the confidence to invest bigger.

Key responsibilities:

• Support the execution of multi-channel marketing campaigns that drive brand awareness and qualified pipeline for the sales team
• Own Walr’s social media presence – develop channel strategies, create content, manage the calendar, and direct our video partner to produce social-first content
• Partner with Sales and Product to produce sales enablement materials that showcase Walr’s offering to prospects and customers
• Manage our CRM, ActiveCampaign: build workflows, design lead capture forms, maintain segmentation, and keep data clean
• Lead SEO strategy – keyword research, on-page optimization, and ongoing improvements to organic search performance
• Own marketing reporting – track performance across all channels, present findings and recommendations to leadership monthly, and use data to inform what we do next
• Partner with People Operations on internal marketing initiatives that bring the Walr brand to life for the team

Required experience & skills:

• 2+ years in B2B marketing – bonus points if that’s in tech, market research, or a high-growth environment
• Strong editorial and copywriting skills across formats – social posts, emails, landing pages, ad copy
• Hands‑on experience with a marketing CRM platform (ActiveCampaign, HubSpot, or similar) including workflow setup, list management, and reporting dashboards
• Solid understanding of SEO best practices – keyword research, content optimization, technical fundamentals
• Confident working with analytics tools (Google Analytics, social platform reporting) and translating data into clear, actionable recommendations
• A sharp visual sense – you know what good looks like across formats and channels, even if you’re not a designer
• Experience working with external agencies, freelancers, or production partners
• Strong project management skills and attention to detail – comfortable juggling multiple priorities without dropping quality
• Excellent written and verbal communication – clear and confident whether you’re writing copy or presenting to leadership
• Comfortable using AI tools to accelerate work without impacting quality
• Naturally curious with a growth mindset – you stay ahead of trends, bring ideas unprompted, and want to develop your career alongside a scaling team

This list isn’t exhaustive, and we know no one checks every single box, so if you think you’d be a great fit for this role, we’d encourage you to still apply.

Our Commitment to Diversity, Equity & Inclusion:

We’re building a workplace that works for everyone. We know that teams thrive when they bring together different voices, backgrounds, and perspectives — so we’re actively working to make sure everyone feels seen, heard, and valued. Whether it’s how we hire, grow talent, or shape our culture, inclusion is at the heart of what we do. If you’re passionate, curious, and ready to make an impact, you belong here.