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- Tasks: Engage local communities, coordinate events, and create impactful marketing content.
- Company: Wallacea Living, a leader in integrated retirement communities.
- Benefits: Gain hands-on experience, develop marketing skills, and make a difference in people's lives.
- Why this job: Join us to redefine retirement living and foster meaningful connections.
- Qualifications: Experience in marketing or community engagement; strong communication and organisational skills.
- Other info: Be part of a vibrant team dedicated to creating inspiring communities.
The predicted salary is between 30000 - 42000 £ per year.
As Community Marketing Coordinator at Wallacea Living, you will support the delivery of marketing initiatives that build brand awareness, drive local engagement and generate qualified leads for our flagship development at Wallacea Living, opening April 2026. This is a hands-on role focused on local community engagement and partnerships, executing events, content creation, digital communications, print collateral and day-to-day campaign delivery. You will work closely with your marketing colleagues as well as team members from Sales, Operations, Wellbeing & Care and external partners to ensure Wallacea Living is recognised as a vibrant, welcoming and aspirational community for later life living.
About The Role
- Community Marketing & Engagement: Support the establishment of Wallacea Living as a trusted and well-known presence in the local community. Research and build long-term relationships with local organisations, clubs, councils, cultural institutions and media. Help coordinate and negotiate mutually beneficial local partnerships that support awareness and lead generation. Represent Wallacea Living at local events, exhibitions, talks and community forums.
- Events & Experiences: Assist in planning and delivering market-led experiences, including open days, partnership events or panels, interactive community pop-ups, intimate B2B networking opportunities. Support event logistics, budgeting, marketing and on-the-day execution. Track attendance, enquiries, and follow-up activity in collaboration with the Sales team. Gather feedback and insights to help improve future events and drive successful YOY planning.
- Campaign & Marketing Support: Support the execution of marketing campaigns across print, digital, social media, gifting, PR and direct mail. Help manage the marketing calendar, ensure deadlines are met and aligned with Sales and Marketing. Assist with campaign reporting and basic performance tracking. Work closely with Sales to ensure marketing activity supports lead generation targets.
- Content & Communications: Assist in ideating, creating and coordinating customer-facing content, including eDMs, brochures, leaflets, website updates, videos and social media posts. Coordinate with designers, copywriters, photographers, and agencies to deliver high-quality assets. Ensure all content reflects Wallacea Living's brand tone, values and visual identity. Support PR activity by gathering content, images, and community stories.
- Brand & Customer Experience: Ensure marketing materials, show apartments, and customer touchpoints meet brand standards. Act as a brand ambassador in all community-facing interactions. Support the delivery of a welcoming, premium customer experience aligned with Wallacea Living ethos.
- Market Awareness & Insights: Monitor competitor and community activity, events, and local engagement initiatives. Share insights with the Senior Marketing Manager to inform future campaigns and positioning.
- Team Collaboration: Work closely with the Sales team to support enquiries and event follow-up. Liaise with Operations and Wellbeing & Care teams to ensure marketing accurately reflects the owner experience. Support the Senior Marketing Manager with day-to-day marketing administration and coordination.
About You
To be successful in this role, the Community Marketing Coordinator will possess the following:
- Experience strategizing, negotiating and delivering partnerships and collaborations with not-for-profits, community organisations and brands.
- Previous experience in a marketing, events, community engagement or communications role.
- Previous experience in lifestyle, hospitality, property or purpose-led brands.
- Strong organisational skills with the ability to manage multiple tasks and deadlines.
- Excellent written and verbal communication skills.
- Confident, personable, and comfortable engaging with older adult audiences.
- Creative, proactive, and detail-oriented.
- Comfortable working both independently and as part of a collaborative team.
- Experience with martech tools: CRM, eDM builders, CMS, design programmes is highly desirable.
- Passion for delivering meaningful experiences and connections.
- Strong sense of brand pride and attention to quality.
- Enthusiastic about later life living and redefining perceptions of retirement communities.
All applicants must pass background checks, including an enhanced DBS, in line with Wallacea Living safeguarding commitments.
About Wallacea Living
Wallacea Living is a developer and operator of Integrated Retirement Communities (IRCs); purpose-built residences designed to meet the unique needs of people over 65. These communities provide not only comfortable homes but also access to an inspiring lifestyle that combines hospitality, social opportunities with like-minded neighbours, and quality care services as needed. Each Wallacea Living property is sold as a "home for life," offering residents the stability and support needed to live independently and comfortably for the rest of their lives. We are dedicated to creating real communities that foster meaningful connections, joy, and purpose in later life. If you’re inspired by the opportunity to support and engage with people in ways that make a lasting difference, we welcome you to be part of our mission.
Community Marketing Coordinator employer: Wallacea Living
Contact Detail:
Wallacea Living Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Marketing Coordinator
✨Tip Number 1
Get to know the company inside out! Research Wallacea Living's values, mission, and community initiatives. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend local events or community forums where Wallacea Living might be present. Engaging with potential colleagues and community members can give you a leg up and make you memorable.
✨Tip Number 3
Show off your creativity! Prepare some ideas for community engagement or marketing campaigns that align with Wallacea Living’s ethos. Presenting fresh concepts can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a networking event, send a quick thank-you note. It shows your appreciation and keeps you on their radar. And remember, apply through our website for the best chance!
We think you need these skills to ace Community Marketing Coordinator
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for community engagement and marketing shine through. We want to see that you genuinely care about making a difference in later life living!
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight any relevant partnerships or events you've worked on that align with our mission at Wallacea Living.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points if necessary to make your achievements stand out!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting role at Wallacea Living.
How to prepare for a job interview at Wallacea Living
✨Know Your Community
Before the interview, do your homework on the local community and its key players. Understand the organisations, clubs, and cultural institutions that are relevant to Wallacea Living. This will show your genuine interest in building relationships and engaging with the community.
✨Showcase Your Event Experience
Be ready to discuss your previous experience in planning and executing events. Bring examples of successful events you've coordinated, highlighting your role in logistics, budgeting, and follow-up activities. This will demonstrate your hands-on approach and ability to drive engagement.
✨Demonstrate Your Marketing Savvy
Familiarise yourself with various marketing channels and tools, especially those mentioned in the job description. Be prepared to talk about how you've used digital communications, social media, and print collateral in past roles to generate leads and build brand awareness.
✨Emphasise Your Passion for Later Life Living
Express your enthusiasm for redefining perceptions of retirement communities. Share any personal experiences or insights that connect you to the mission of Wallacea Living. This passion will resonate with the interviewers and show that you're aligned with their values.