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- Tasks: Lead strategic marketing initiatives for SAP, focusing on high-impact events and campaigns.
- Company: Join WalkMe, an innovative SAP company transforming digital adoption.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the future of digital transformation with a leading tech company.
- Qualifications: Proven experience in strategic marketing and event management.
- Other info: Dynamic role with significant impact on SAP's marketing strategy.
The predicted salary is between 36000 - 60000 £ per year.
WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
Together, SAP and WalkMe form a powerful partnership that revolutionises the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.
We are seeking a Director, Strategic Field Marketing – SAP to own and scale WalkMe’s SAP-aligned GTM marketing portfolio. This role sits within the Revenue Marketing organisation and reports to the VP of Demand Marketing. This is a Director-level individual contributor role that helps define our SAP GTM marketing strategy and owns a portfolio of SAP-aligned investments, while remaining closely connected to field execution and market realities.
The portfolio of SAP-aligned investments includes Tier 1 strategic events and SAP regional field initiatives — and is responsible for setting standards, operating mechanisms and playbooks that shape how SAP marketing is executed across teams.
Approximately 60% of this role focuses on owning WalkMe’s most strategic Tier 1 SAP-aligned events and executive programs, while the remaining 40% drives SAP-focused regional field marketing and campaign execution in close partnership with Sales, Partner and Customer Success teams.
What You’ll Own
- Strategic SAP Event Strategy & Execution (≈60%): Define and own end-to-end strategy and execution for WalkMe’s highest-impact SAP-aligned events, including flagship SAP conferences (can include events like SAP Sapphire, SAP Transformation Excellence Summits, SAP Connect, SAP TechEd), executive programs, and partner activations.
- Partner with SAP global and regional marketing leaders to align objectives, messaging, and execution models.
- Design executive-ready experiences that support strategic initiatives.
Director, Strategic Field Marketing - SAP in London employer: WalkMe
Contact Detail:
WalkMe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Strategic Field Marketing - SAP in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups related to SAP and digital transformation. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights or articles about SAP marketing strategies on LinkedIn. This not only demonstrates your knowledge but also attracts the attention of recruiters looking for someone just like you.
✨Tip Number 3
Prepare for interviews by researching WalkMe and SAP thoroughly. Understand their products, culture, and recent news. Tailor your responses to show how your experience aligns with their goals, especially in strategic field marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the WalkMe team.
We think you need these skills to ace Director, Strategic Field Marketing - SAP in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Director, Strategic Field Marketing role. Highlight your experience with SAP and digital marketing strategies, as well as any relevant events you've managed. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital transformation and how you can contribute to WalkMe's mission. Be sure to mention specific experiences that relate to the job description.
Showcase Your Strategic Thinking: In your application, demonstrate your strategic thinking skills. Share examples of how you've successfully executed marketing strategies or events in the past, especially those that align with SAP or similar tech environments. We love seeing innovative ideas!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at WalkMe
✨Know Your SAP Stuff
Make sure you brush up on your knowledge of SAP and WalkMe's Digital Adoption Platform. Understand how they work together and be ready to discuss specific examples of how you've leveraged similar technologies in the past.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience with strategic event planning and execution. Think of concrete examples where you've successfully managed high-impact events or campaigns, especially in a tech environment, and be ready to share the outcomes.
✨Align with Their Vision
Familiarise yourself with WalkMe’s mission and values. Be prepared to explain how your personal values align with theirs and how you can contribute to their goals, particularly in enhancing user experience and driving digital transformation.
✨Engage with Questions
Have insightful questions ready for your interviewers. Ask about their current challenges in SAP marketing or how they measure success in their strategic initiatives. This shows your genuine interest and helps you gauge if the role is the right fit for you.