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- Tasks: Create engaging content across various digital channels to enhance brand storytelling.
- Company: Join WalkMe, an innovative SAP company transforming digital adoption.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful digital transformation through creative content.
- Qualifications: 4+ years in content marketing, strong writing skills, and familiarity with SEO.
- Other info: Collaborative environment focused on diversity, equity, and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.
We’re looking for a creative, driven, and organized Content Marketing Manager to support WalkMe’s storytelling across digital channels. In this role, you’ll contribute to and execute a content strategy that aligns with our marketing objectives and business goals—helping to grow brand awareness, drive engagement, and generate pipeline.
You’ll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once.
What You’ll Own- Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures.
- Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice.
- Repurpose long‑form content into short‑form assets for email, social media, and other targeted use cases.
- Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets.
- Partner with designers, video editors, and freelancers to deliver high‑quality, multi-format content experiences.
- Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines.
- Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics.
- Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMe’s content fresh and effective.
- 4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment.
- A degree in Marketing, Communications, Journalism, English, or a related field.
- Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure.
- Proven ability to develop both short- and long-form content across the buyer journey.
- Comfortable working cross-functionally in a fast-paced, results-driven environment.
- Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot.
- Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation.
- Strong project management skills with the ability to handle multiple priorities and deadlines.
- A naturally curious and proactive mindset, with enthusiasm for exploring new tools, technologies, and approaches.
- An outcome-oriented approach, with an understanding of how content contributes to MQLs, engagement, and influenced pipeline.
- Familiarity with UX writing and conversion-optimized content techniques.
- Understanding of digital advertising, video content workflows, or localization best practices.
- Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful).
- Experience ghostwriting or developing thought leadership content for internal SMEs or executives.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
Content Marketing Manager in London employer: WalkMe
Contact Detail:
WalkMe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content pieces. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in content marketing and digital transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills: As a Content Marketing Manager, your writing is your superpower! Make sure to showcase your best work in your application. Include samples that highlight your ability to craft engaging narratives and adapt your tone for different audiences.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect how your experience aligns with our needs at WalkMe. Highlight your familiarity with content marketing trends and any relevant tools you've used.
Be Organised: We love a good project manager! Use your application to demonstrate your organisational skills. Mention how you’ve managed content calendars or handled multiple projects simultaneously in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the WalkMe team!
How to prepare for a job interview at WalkMe
✨Know Your Content Inside Out
Before the interview, make sure you’re well-versed in your own content portfolio. Be ready to discuss specific pieces you've created, the strategies behind them, and how they align with marketing objectives. This shows your passion and expertise in content marketing.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of past collaborations. Highlight how you’ve partnered with designers, product marketers, or SEO specialists to create successful content. This will demonstrate your ability to thrive in a cross-functional environment.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in content marketing and digital adoption platforms. Bring up recent innovations or competitor strategies during the interview to show that you’re proactive and knowledgeable about the industry landscape.
✨Prepare for Practical Tests
You might be asked to complete a writing task or provide feedback on existing content. Practice by reviewing your previous work and thinking critically about how you would improve it. This will help you feel confident and ready to impress with your editing skills.