Content Marketing Manager

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

We’re looking for a creative, driven, and organized Content Marketing Manager to support WalkMe’s storytelling across digital channels. In this role, you’ll contribute to and execute a content strategy that aligns with our marketing objectives and business goals—helping to grow brand awareness, drive engagement, and generate pipeline. You’ll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once.

What You'll Own

• Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures.
• Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice.
• Repurpose long‑form content into short‑form assets for email, social media, and other targeted use cases.
• Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets.
• Partner with designers, video editors, and freelancers to deliver high‑quality, multi-format content experiences.
• Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines.
• Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics.
• Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMe’s content fresh and effective.

What You'll Need to Succeed

• 4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment.
• A degree in Marketing, Communications, Journalism, English, or a related field.
• Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure.
• Proven ability to develop both short- and long-form content across the buyer journey.
• Comfortable working cross-functionally in a fast-paced, results-driven environment.
• Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot.
• Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation.
• Strong project management skills with the ability to handle multiple priorities and deadlines.
• A naturally curious and proactive mindset, with enthusiasm for exploring new tools, technologies, and approaches.
• An outcome-oriented approach, with an understanding of how content contributes to MQLs, engagement, and influenced pipeline.
• Familiarity with UX writing and conversion-optimized content techniques.
• Understanding of digital advertising, video content workflows, or localization best practices.
• Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful).
• Experience ghostwriting or developing thought leadership content for internal SMEs or executives.

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success. WalkMe does not discriminate.