At a Glance
- Tasks: Lead our digital presence and create inspiring content to connect communities across Scotland.
- Company: Join Walking Scotland, a charity transforming lives through walking and wheeling.
- Benefits: Be part of a passionate team with opportunities for growth and impact.
- Other info: Exciting role with a focus on inclusivity and sustainability in a dynamic environment.
- Why this job: Shape the national walking conversation and make a real difference in people's lives.
- Qualifications: Experience in digital content management and a passion for community engagement.
The predicted salary is between 30000 - 40000 £ per year.
We believe in the power of everyday walking and wheeling to transform lives and strengthen communities. We’re looking for a proactive, forward‑thinking Digital and Content Manager to elevate our digital presence, shape the national walking conversation, and amplify our voice online across Scotland. You’ll use digital storytelling to influence, inspire, and connect while ensuring we’re making the most of digital tools and emerging tech.
It’s an exciting time to join Walking Scotland. Nearly a year on from the launch of our new name and brand, and as we approach our 30th anniversary, we’re stepping confidently into a bold new chapter. Walking Scotland is a charity that helps make walking and wheeling a part of everyday life. We promote the benefits of walking and wheeling on our physical, social and mental health. Our programmes connect communities and inspire positive behaviour change. We also improve places and spaces to walk and wheel. We’re an advocate for making walking and wheeling inclusive. We work with partners and local communities to reduce barriers. This ensures everyone has the chance to walk and wheel everywhere they go. By focusing on walking and wheeling, we’re helping to solve some of Scotland’s biggest challenges, from health inequalities to the climate-nature emergency.
As our Digital and Content Manager, you’ll lead and shape our digital presence and work. You’ll develop strategies, manage campaigns and build relationships that help us reach more people online. You’ll work closely with a passionate team to create accessible, insight-led content, while collaborating with partners and the public to make walking and wheeling part of everyday life across Scotland. In addition, you will oversee the delivery and continuous improvement of Walking Scotland’s digital content, social media presence and digital platforms. The role also has a key strategic function, supporting the Senior Leadership Team (SLT) in developing and delivering our digital strategy and ensuring the charity is digitally resilient, sustainable and ready for the future. Alongside the Head of Communications and External Affairs and the Communications and Policy Manager, you’ll help to deliver effective internal and external communications across all channels which reflect the charity’s objectives and strategy.
The application pack for this role and information on how to apply are available at the link on the advert. If you have any difficulty accessing the recruitment documents, you will see how to seek assistance on the advert on our website. If you would like to discuss this role further, please contact Alana Genge, Head of Communications and External Affairs, by email which is given on the advert on our website. The closing date for applications is 5pm on Monday 15 June 2026 with interviews to be held in person in Stirling on Monday 29 June 2026. Walking Scotland is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.
Digital and Content Manager employer: Walking Scotland
Walking Scotland is an exceptional employer that champions the transformative power of walking and wheeling, fostering a vibrant work culture that prioritises community engagement and inclusivity. As a Digital and Content Manager, you will thrive in a supportive environment that encourages creativity and innovation, with ample opportunities for professional growth while making a meaningful impact on public health and environmental sustainability across Scotland. Join us in our mission to inspire positive change and be part of a passionate team dedicated to enhancing the lives of individuals and communities.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Content Manager
✨Tip Number 1
Get to know the organisation inside out! Research Walking Scotland's mission, values, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend relevant events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Show off your digital skills! Prepare a portfolio showcasing your best digital content and campaigns. Be ready to discuss how you've used storytelling to engage audiences in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Walking Scotland.
We think you need these skills to ace Digital and Content Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for walking and wheeling shine through! We want to see how much you care about making a difference in communities and how you can use digital storytelling to inspire others.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences that align with our mission. Highlight any relevant projects or campaigns you've worked on that demonstrate your ability to elevate digital presence and engage audiences.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas flow well and are easy to understand. Use bullet points if it helps to break down your achievements and skills!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way to ensure we receive all your details correctly. Plus, you’ll find all the info you need about the role and our organisation there.
How to prepare for a job interview at Walking Scotland
✨Know Your Digital Storytelling
Make sure you understand the principles of digital storytelling and how it can influence and inspire communities. Prepare examples of how you've used digital content to engage audiences in the past, especially in relation to health and community initiatives.
✨Familiarise Yourself with Walking Scotland
Dive deep into Walking Scotland's mission, values, and recent campaigns. Being able to discuss their work and how you can contribute will show your genuine interest and alignment with their goals.
✨Prepare Insight-Led Content Ideas
Think about innovative content strategies that could elevate Walking Scotland’s online presence. Bring a few ideas to the interview that demonstrate your understanding of their audience and how to connect with them effectively.
✨Showcase Your Collaborative Spirit
This role involves working closely with various teams and partners. Be ready to share examples of successful collaborations from your past experiences, highlighting how you’ve built relationships to achieve common goals.
