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- Tasks: Lead export and discounter accounts, driving growth and building strong customer relationships.
- Company: Join Walkers Chocolates, a global leader in the confectionery industry.
- Benefits: Competitive salary, hybrid work, and strong career development opportunities.
- Other info: Exciting opportunity to shape key customer strategies and drive profitability.
- Why this job: Make a real impact in a fast-paced, collaborative environment with international exposure.
- Qualifications: 4-5 years in commercial roles, strong account management, and analytical skills.
The predicted salary is between 52000 - 58000 £ per year.
Location: Birmingham (Hybrid)
Salary: £52,000 – £58,000 DOE
Contract: Full-time, Permanent
Join a Leading Global Confectionery Business! Walkers Chocolates, a well-established global confectionery business and trusted private label supplier, is looking for a Commercial Manager to support our expanding footprint across Export and Discounter channels. In this key role, you’ll take ownership of export and discounter accounts, while also playing a leading role in shaping and delivering the wider retail strategy. This is an exciting opportunity to join a collaborative, fast-paced commercial team and drive growth across both UK and international markets.
The Role
As a Commercial Manager, you will be responsible for leading key customer accounts, driving commercial performance, and delivering strategic growth across multiple markets. You will play a critical role in strengthening customer relationships, improving profitability, and ensuring the successful execution of commercial plans.
Key Responsibilities
- Own and lead a portfolio of Export and Discounter accounts, building strong, strategic relationships
- Develop and execute customer strategies aligned with business objectives to drive long-term growth
- Identify and deliver new business opportunities across UK and international markets
- Lead product launches across Export and Discounter channels, ensuring cross-functional alignment
- Own customer planning, forecasting, and performance analysis to optimise profitability
- Act as the key commercial interface between sales, supply chain, finance, and NPD teams
- Lead customer meetings, negotiations, and business reviews with confidence and credibility
- Monitor market trends and customer performance to inform commercial decision-making
About You
We’re looking for a commercially driven individual with strong account management experience and the ability to operate effectively in a fast-paced FMCG environment.
Skills & Experience
- 4–5 years’ experience in a commercial, sales, or national account role (ideally FMCG, retail, or discounter channels)
- Strong account management skills with a focus on delivering value and growth
- Commercially astute, with an understanding of pricing, promotions, and P&L impact
- Experience in planning, forecasting, and performance analysis
- Confident managing multiple projects and priorities across teams
- Strong analytical skills with the ability to interpret data and drive decisions
- Excellent communication and stakeholder management skills
- Highly organised with strong attention to detail
- Proficient in Microsoft Excel, PowerPoint, and Outlook
Why Join Walkers Chocolates
- Opportunity to work with a global confectionery brand
- Exposure to both UK and international markets
- A collaborative and fast-paced commercial environment
- The chance to own and shape key customer relationships
- Strong opportunities for career development and progression
Apply Today
If you’re a commercially driven professional looking to take the next step in your career and make a real impact, we’d love to hear from you. No agencies please.
Commercial Manager employer: Walkers Chocolate
Contact Detail:
Walkers Chocolate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Commercial Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market strategies. We want you to walk into that interview room with confidence, ready to discuss how you can drive growth for Walkers Chocolates!
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles. We love to see numbers and success stories that demonstrate your ability to manage accounts and drive profitability.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to make an impact in the confectionery world.
We think you need these skills to ace Commercial Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Manager role. Highlight your experience in account management and any relevant achievements that showcase your ability to drive growth and manage customer relationships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Walkers Chocolates. Mention specific skills from the job description, like your experience with pricing strategies or market analysis.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, be sure to include examples of how you've used data to inform decisions in past roles. This will show us that you can handle the performance analysis aspect of the job.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Walkers Chocolate
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of pricing, promotions, and P&L impact. Brush up on key financial metrics and be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed and executed customer strategies in the past. Think of specific examples where you identified new business opportunities or improved profitability, and be ready to share these insights during the interview.
✨Build Rapport with Confidence
Since you'll be leading customer meetings and negotiations, practice your communication skills. Be prepared to discuss how you've built strong relationships with clients and stakeholders, and think about how you can convey credibility and confidence in your approach.
✨Stay Ahead of Market Trends
Familiarise yourself with current market trends in the FMCG sector, especially within the confectionery space. Being able to discuss recent developments and how they might impact the business will show that you're proactive and well-informed.