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For Companies At a Glance
- Tasks: Lead export and discounter accounts, driving growth and building strong customer relationships.
- Company: Join Walkers Chocolates, a global leader in the confectionery industry.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with exposure to international markets.
- Why this job: Make a real impact in a fast-paced team while shaping key customer strategies.
- Qualifications: 4-5 years in commercial roles with strong account management skills.
The predicted salary is between 52000 - 58000 £ per year.
Join a Leading Global Confectionery Business!
Walkers Chocolates, a well-established global confectionery business and trusted private label supplier, is looking for a Commercial Manager to support our expanding footprint across Export and Discounter channels. In this key role, you'll take ownership of export and discounter accounts, while also playing a leading role in shaping and delivering the wider retail strategy. This is an exciting opportunity to join a collaborative, fast-paced commercial team and drive growth across both UK and international markets.
The Role
As a Commercial Manager, you will be responsible for leading key customer accounts, driving commercial performance, and delivering strategic growth across multiple markets. You will play a critical role in strengthening customer relationships, improving profitability, and ensuring the successful execution of commercial plans.
Key Responsibilities
- Own and lead a portfolio of Export and Discounter accounts, building strong, strategic relationships
- Develop and execute customer strategies aligned with business objectives to drive long-term growth
- Identify and deliver new business opportunities across UK and international markets
- Lead product launches across Export and Discounter channels, ensuring cross-functional alignment
- Own customer planning, forecasting, and performance analysis to optimise profitability
- Act as the key commercial interface between sales, supply chain, finance, and NPD teams
- Lead customer meetings, negotiations, and business reviews with confidence and credibility
- Monitor market trends and customer performance to inform commercial decision-making
About You
We're looking for a commercially driven individual with strong account management experience and the ability to operate effectively in a fast-paced FMCG environment.
Skills & Experience
- 4-5 years' experience in a commercial, sales, or national account role (ideally FMCG, retail, or discounter channels)
- Strong account management skills with a focus on delivering value and growth
- Commercially astute, with an understanding of pricing, promotions, and P&L impact
- Experience in planning, forecasting, and performance analysis
- Confident managing multiple projects and priorities across teams
- Strong analytical skills with the ability to interpret data and drive decisions
- Excellent communication and stakeholder management skills
- Highly organised with strong attention to detail
- Proficient in Microsoft Excel, PowerPoint, and Outlook
Why Join Walkers Chocolates
- Opportunity to work with a global confectionery brand
- Exposure to both UK and international markets
- A collaborative and fast-paced commercial environment
- The chance to own and shape key customer relationships
- Strong opportunities for career development and progression
Apply Today
If you're a commercially driven professional looking to take the next step in your career and make a real impact, we'd love to hear from you.
Commercial Manager in Birmingham employer: Walkers Chocolate
Contact Detail:
Walkers Chocolate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager in Birmingham
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to current employees at Walkers Chocolates. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your account management experience and how you've driven growth in previous roles. Use specific examples to demonstrate your commercial acumen and ability to manage multiple projects.
✨Prepare for Interviews
Do your homework on Walkers Chocolates and the confectionery market. Be ready to discuss market trends and how you can contribute to their export and discounter strategies. Confidence is key, so practice common interview questions and have your own questions ready!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows you're genuinely interested and gives us a better chance to see your application. Plus, it’s the best way to stay updated on any new opportunities that pop up.
We think you need these skills to ace Commercial Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your account management experience and any relevant achievements that showcase your ability to drive growth in a fast-paced environment.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Commercial Manager role. Mention specific examples of how you've successfully managed accounts or driven commercial performance in the past.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, be sure to mention any experience you have with data interpretation and decision-making. This could be through previous roles or projects where you used data to drive business outcomes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Walkers Chocolates!
How to prepare for a job interview at Walkers Chocolate
✨Know Your Numbers
As a Commercial Manager, you'll need to demonstrate your understanding of key financial metrics. Brush up on your knowledge of P&L statements, pricing strategies, and how they impact profitability. Be ready to discuss specific examples from your past roles where you successfully managed accounts and drove growth.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed and executed customer strategies in the past. Think of concrete examples where you identified new business opportunities or led successful product launches. This will show that you can think strategically and align with the company's objectives.
✨Build Rapport with Confidence
Since you'll be leading customer meetings and negotiations, practice building rapport quickly. Use your communication skills to engage with the interviewers as if they were your clients. This will not only showcase your interpersonal skills but also your ability to manage relationships effectively.
✨Stay Ahead of Market Trends
Familiarise yourself with current market trends in the FMCG sector, especially within the confectionery industry. Be prepared to discuss how these trends could impact Walkers Chocolates and how you would leverage them to drive commercial success. This shows your proactive approach and industry knowledge.