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- Tasks: Lead and innovate paid media strategies for diverse clients, driving impactful campaigns.
- Company: Join a B Corp certified digital marketing agency in London, committed to people and planet.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and collaboration in the marketing landscape.
- Qualifications: Mid-senior level experience in paid media management is essential.
- Other info: Contribute to exciting pitches and help shape the future of paid media.
The predicted salary is between 52000 - 78000 £ per year.
Direct message the job poster from Walker & Sloan Ltd | Certified B Corp
Associate Director – Head of Marketing Recruitment – B Corp certified | Passionate about People and Planet We are hiring Marketing Sector…
Walker and Sloan are proud to be working exclusively with an integrated digital marketing agency in London. Due to some great growth they are now seeking a Senior Paid Media Manager to join them on a full time basis.
Up to £65k
Hybrid – 3 days in London HQ
The Role:
As a Senior Paid Media Manager you’ll play a vital role in the delivery and growth of our paid media services to clients. You’ll have responsibility for strategy and implementation of paid media activity for your clients with the opportunity to take your obsession with your craft and translate it into world-class paid media campaigns that produce results against client KPIs.
You’ll work directly with the Head of Paid Media, other heads of departments and their teams, and our Client Managers and Directors. You’ll be the owner of multiple clients across different industries delivering work to the highest standards and helping shape and deliver pitches to win new business – so bringing a clear and thoughtful perspective and understanding the latest trends will be essential to your success.
Whatever you’re doing you’ll help build the knowledge and skills of those around you, whether that’s with other members of the paid media team, our clients or the wider team. With you in the team we’ll fly the flag for the importance of paid media in our clients’ marketing mix.
Responsibilities:
- Responsible for building and forecasting each paid media strategy against the client’s KPIs and leading the day to day delivery of high-quality work, to budget, for each client..
- Responsible for evaluating and improving the performance of paid media across your clients, proactively making recommendations and adjusting our approach to deliver the high-performance for our clients
- Responsible for working with Client Managers and Client Directors to ensure accounts meet the commercial strategy in place with clear performance targets agreed for each client against which we manage budgets and prioritise activity to deliver the required ROI.
- Responsible for reporting on paid media activity and contributing to quarterly client QBRs to demonstrate value and optimise activity.
- Responsible for partnering with data and content teams to ensure landing pages are effectively optimised for conversion.
- Responsible for pitching and winning work with existing and new clients. Identifying opportunities, building relationships in chemistry meetings, writing proposals and pitch decks, and advocating for the paid media service line internally and to the wider industry.
- Responsible for maintaining up to date awareness of emerging tools, technologies and legislation impacting the future of paid media.
- Responsible for supporting less experienced members of the team to develop their skills
Success:
You’ll be bringing new insights, ideas and a fresh perspective on paid media to the agency, inspiring and exciting those outside the team about the value of paid media within the client\’s marketing mix.
- You’ll be designing and delivering paid media campaigns that outperform expectations and engage our clients with the possibilities of investment in paid media.
- Your reputation internally means you’ll be called on for your expertise and involved in efforts to win new work and grow the impact of our team.
- You’ll be respected by clients who seek and listen to your perspective to inform their marketing strategies.
- Alongside other measures, your principal performance metrics will be: 1. Client feedback on your work 2. Performance of accounts you manage to the agreed campaign metrics 3. Financial performance of your accounts work delivered profitably 4. Opportunities for revenue growth identified
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Marketing Services
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Senior Paid Media Manager employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who work in paid media. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could give you an edge in your application.
✨Tip Number 2
Familiarise yourself with the specific tools and platforms used in paid media management, such as Google Ads, Facebook Ads Manager, and analytics tools. Being able to discuss your experience with these tools during interviews will demonstrate your expertise and readiness for the role.
✨Tip Number 3
Prepare to showcase your previous successes in managing paid media campaigns. Be ready to discuss specific KPIs you’ve achieved and how you adapted strategies based on performance data, as this will highlight your ability to deliver results.
✨Tip Number 4
Engage with the company’s content on social media and their website. Commenting thoughtfully on their posts or sharing relevant insights can help you stand out and show your genuine interest in their work and values.
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management. Focus on specific campaigns you've led, the KPIs you achieved, and any tools or technologies you used that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid media and how it fits into the broader marketing mix. Mention your understanding of current trends and how you can bring fresh insights to the agency.
Showcase Your Achievements: Use quantifiable metrics to demonstrate your success in previous roles. For example, mention how you improved ROI for clients or increased engagement through specific strategies.
Research the Company: Familiarise yourself with Walker & Sloan Ltd and their approach to digital marketing. Understanding their values as a B Corp and their commitment to people and the planet can help you align your application with their mission.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Showcase Your Strategic Thinking
As a Senior Paid Media Manager, you'll need to demonstrate your ability to build and forecast paid media strategies. Be prepared to discuss specific examples of how you've successfully developed campaigns that met client KPIs in the past.
✨Stay Updated on Industry Trends
The role requires a keen awareness of emerging tools and technologies in paid media. Make sure to mention any recent trends or changes in legislation that could impact paid media, and how you would adapt strategies accordingly.
✨Highlight Your Collaborative Skills
You'll be working closely with various teams, including Client Managers and data teams. Share experiences where you've successfully collaborated with others to achieve a common goal, especially in pitching and winning new business.
✨Prepare for Performance Metrics Discussion
Be ready to discuss how you measure success in your campaigns. Bring examples of how you've used client feedback, account performance metrics, and financial outcomes to drive improvements and justify your strategies.
