Senior Paid Media Manager

Walker and Sloan are proud to be working exclusively with an integrated digital marketing agency in London. Due to some great growth, they are now seeking a Senior Paid Media Manager to join them on a full-time basis.

Up to £65k

Hybrid - 4 days in London HQ

The Role:

As a Senior Paid Media Manager, you’ll play a vital role in the delivery and growth of our paid media services to clients. You’ll have responsibility for strategy and implementation of paid media activity for your clients with the opportunity to take your obsession with your craft and translate it into world-class paid media campaigns that produce results against client KPIs. You’ll work directly with the Head of Paid Media, other heads of departments and their teams, and our Client Managers and Directors. You’ll be the owner of multiple clients across different industries delivering work to the highest standards and helping shape and deliver pitches to win new business - so bringing a clear and thoughtful perspective and understanding the latest trends will be essential to your success. Whatever you’re doing you’ll help build the knowledge and skills of those around you, whether that’s with other members of the paid media team, our clients or the wider team. With you in the team, we’ll fly the flag for the importance of paid media in our clients’ marketing mix.

Responsibilities:

• Responsible for building and forecasting each paid media strategy against the client’s KPIs and leading the day-to-day delivery of high-quality work, to budget, for each client.
• Responsible for evaluating and improving the performance of paid media across your clients, proactively making recommendations and adjusting our approach to deliver high performance for our clients.
• Responsible for working with Client Managers and Client Directors to ensure accounts meet the commercial strategy in place with clear performance targets agreed for each client against which we manage budgets and prioritise activity to deliver the required ROI.
• Responsible for reporting on paid media activity and contributing to quarterly client QBRs to demonstrate value and optimise activity.
• Responsible for partnering with data and content teams to ensure landing pages are effectively optimised for conversion.
• Responsible for pitching and winning work with existing and new clients. Identifying opportunities, building relationships in chemistry meetings, writing proposals and pitch decks, and advocating for the paid media service line internally and to the wider industry.
• Responsible for maintaining up-to-date awareness of emerging tools, technologies and legislation impacting the future of paid media.
• Responsible for supporting less experienced members of the team to develop their skills.

Success:

You’ll be bringing new insights, ideas and a fresh perspective on paid media to the agency, inspiring and exciting those outside the team about the value of paid media within the client's marketing mix. You’ll be designing and delivering paid media campaigns that outperform expectations and engage our clients with the possibilities of investment in paid media. Your reputation internally means you’ll be called on for your expertise and involved in efforts to win new work and grow the impact of our team. You’ll be respected by clients who seek and listen to your perspective to inform their marketing strategies.

Alongside other measures, your principal performance metrics will be:

• Client feedback on your work
• Performance of accounts you manage to the agreed campaign metrics
• Financial performance of your accounts work delivered profitably
• Opportunities for revenue growth identified

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Marketing Services