At a Glance
- Tasks: Lead creative marketing campaigns and collaborate with teams to boost brand visibility.
- Company: Join a dynamic startup in the FMCG food sector, making waves in the industry.
- Benefits: Enjoy a hybrid work model, competitive salary, and generous holiday allowance.
- Why this job: Be part of an innovative team shaping marketing strategies with real impact.
- Qualifications: Minimum 2 years of experience in FMCG food marketing required.
- Other info: Opportunity for a discretionary annual bonus and engaging team culture.
The predicted salary is between 28000 - 32000 £ per year.
Walker and Sloan are proud to be working exclusively with a start up FMCG Food Brand who are now seeking a Marketing Manager to join their team on a full time basis.
Package:
- Full Time Role – (40 hours per week – Mon to Fri)
- Salary - £35-£40k DOE
- Essential – Minimum 2 years FMCG Food Experience
- Hybrid- Vauxhall – 3 days in office
- 10% discretionary annual bonus
- 23 days holiday + all UK bank holidays
Job Description:
FMCG Food startup requires a Marketing Manager, responsible for working with other marketing staff to develop unique campaign ideas to market a company’s products, services or overall brand identity. Their duties include completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.
Main Duties and Responsibilities:
- Collaborating with sales, marketing, advertising, product design and product development team members to plan promotional marketing campaigns.
- Creating editorial and content creation calendars for various media platforms and outlets.
- Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
- Meeting with clients to discuss brand guidelines, goals, budget and timelines.
- Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
- Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.
- Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.
- Monitoring campaign performance and tracking key metrics (traffic, conversions, ROI).
- Creating basic marketing reports using tools like Google Analytics, Meta Ads Manager, or Excel.
- Supporting the execution of marketing plans in line with brand strategies.
- Identifying trends and insights to support data-driven decisions.
- Supporting content creation for blogs, newsletters, website, and social media.
- Managing social media accounts (posting, scheduling, and engagement).
- Creation of visual assets (graphics, video, photography).
- Assisting in developing and maintaining the content calendar.
- Helping draft and schedule marketing emails using tools like Klaviyo.
- Segmenting email lists for targeted campaigns.
- Monitoring open rates, click-through rates, and conversions.
- Assisting with the coordination and promotion of product launches or seasonal campaigns.
- Supporting events, pop-ups, or promotional activities (online or in-person).
- Working with external partners (agencies, influencers, freelancers) under guidance.
- Maintaining marketing budgets, invoices, and documentation.
- Attending team meetings, contributing ideas, and helping with team coordination.
- Management of the Public Press releases.
Sales/marketing manager - Leidinggevende employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Network with professionals in the FMCG sector. Attend industry events, webinars, or local meetups to connect with people who can provide insights or even refer you to opportunities within startups like the one we're hiring for.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and social media strategies. Being well-versed in tools like Google Analytics and Meta Ads Manager will give you an edge when discussing your capabilities during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive successful marketing initiatives.
✨Tip Number 4
Showcase your creativity by bringing ideas for potential marketing campaigns to the interview. Research the brand and think of innovative ways to engage their target audience, which will illustrate your proactive approach and passion for the role.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your FMCG food experience and relevant marketing skills. Use specific examples of past campaigns you've worked on to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FMCG sector and outlines how your experience aligns with the responsibilities of the Marketing Manager role. Mention any successful campaigns you've led or contributed to.
Showcase Your Analytical Skills: Since the role involves monitoring campaign performance, include examples of how you've used tools like Google Analytics or Excel to track metrics and make data-driven decisions in previous roles.
Highlight Team Collaboration: Emphasise your ability to work collaboratively with different teams. Provide examples of how you've successfully partnered with sales, product design, or external partners to achieve marketing goals.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Showcase Your FMCG Experience
Make sure to highlight your minimum two years of experience in the FMCG food sector. Prepare specific examples of successful campaigns you've worked on, focusing on your role and the impact you had.
✨Demonstrate Team Collaboration Skills
Since the role involves working closely with various teams, be ready to discuss how you've collaborated with sales, product design, or advertising teams in the past. Share examples that showcase your ability to work towards common goals.
✨Prepare for Market Research Questions
Expect questions about your approach to market research. Be prepared to discuss how you identify target audiences and what methods you use to gather insights. Mention any tools or techniques you're familiar with.
✨Familiarise Yourself with Key Metrics
Understanding campaign performance metrics is crucial. Brush up on key metrics like traffic, conversions, and ROI. Be ready to explain how you've used tools like Google Analytics or Meta Ads Manager to track and report on these metrics.