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- Tasks: Join our marketing team to develop and execute innovative paid media strategies.
- Company: We're a fast-growing B2B professional services company in London, supporting over 1,500 clients.
- Benefits: Enjoy 25 days holiday, remote work options, private health insurance, and fun quarterly socials.
- Why this job: Make a real impact in a dynamic team while working with exciting brands in tech and AI.
- Qualifications: 3 years of experience in paid media campaigns, preferably in an agency setting, with strong analytical skills.
- Other info: Hybrid working model with opportunities for growth in a rapidly expanding company.
The predicted salary is between 36000 - 60000 £ per year.
Walker and Sloan are partnering with an award-winning in-house B2B professional services company in London, keen to bring on board a Paid Media Specialist to join the marketing team on a full-time basis. £45k-£50k London Hybrid.
The company is one of the fastest growing professional service groups in the UK, currently supporting over 1,500 clients across Accounting, Advisory, Legal, Software Development and more. We’re working with innovative start-ups across the UK in sectors such as Technology, Artificial Intelligence, Manufacturing, Engineering and more. Your insightful contribution will help develop, expand and maintain our marketing channels to ensure we engage both new and existing clients.
We are looking for a dedicated and experienced Paid Media Specialist to join our marketing team. The successful candidate will be responsible for developing and executing innovative paid media strategies across various digital platforms to deliver new revenue into the group and drive ROI from paid channels. This role will suit someone who has been working in a marketing agency and knows how to manage multiple brands at once.
Responsibilities:- Strategy Development: Develop comprehensive paid media strategies aligned with our goals and target audience behaviour, utilizing platforms such as Google Ads and LinkedIn Ads predominantly.
- Campaign Management: Plan, implement, and optimize paid media campaigns across multiple channels.
- Performance Analysis: Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations to improve campaign effectiveness and drive continuous optimization.
- Budget Management: Manage campaign budgets effectively, allocate resources efficiently, and optimize spending to achieve maximum return on investment.
- Collaboration: Work closely with the Rise Group Marketing Manager to align paid media strategies with overall marketing objectives and ensure cohesive campaign execution with input from creative and content.
- Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in paid media advertising, and incorporate relevant insights into campaign strategies.
- Bachelor's degree in Marketing, Advertising, Business, or related field or equivalent experience.
- 3 years proven experience in developing and managing paid media campaigns across various platforms, preferably within an agency environment.
- In-depth knowledge of digital advertising platforms including Google Ads, LinkedIn Ads, etc. with significant experience in Google Search in particular.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Excellent communication and presentation skills, with the ability to articulate ideas clearly and concisely.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Google Ads and other relevant certifications are a plus.
- 25 days holiday & time off between Christmas and New Year.
- Work from anywhere for 2 weeks a year.
- Private health insurance.
- Cycle to work scheme.
- End of year & summer party.
- Quarterly socials.
Paid Media Specialist employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media advertising, especially on platforms like Google Ads and LinkedIn Ads. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in paid media. Attend industry events or webinars to connect with potential colleagues and learn from their experiences, which can give you valuable insights into the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategy development and performance analysis skills. Being able to share concrete examples of how you've driven ROI will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to interpret data sets and provide actionable insights. Consider bringing a portfolio of your previous work that highlights your ability to optimise campaigns based on performance metrics.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media campaigns, particularly within an agency environment. Emphasise your familiarity with platforms like Google Ads and LinkedIn Ads, as well as any certifications you hold.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific achievements from your previous roles that demonstrate your ability to drive ROI and manage multiple projects.
Showcase Analytical Skills: In your application, provide examples of how you've used data analysis to improve campaign performance. Highlight any tools or methodologies you’ve employed to derive actionable insights from complex data sets.
Research the Company: Familiarise yourself with the company’s services and recent projects. This will help you tailor your application and demonstrate your genuine interest in contributing to their marketing efforts.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Showcase Your Campaign Success
Be prepared to discuss specific paid media campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive ROI.
✨Know Your Platforms
Familiarise yourself with Google Ads and LinkedIn Ads, as these are key platforms for the role. Be ready to discuss their features, best practices, and how you've used them to optimise campaigns effectively.
✨Demonstrate Analytical Skills
Prepare to talk about how you analyse campaign performance metrics. Bring examples of how you've used data to make informed decisions and improve campaign effectiveness, showcasing your analytical prowess.
✨Align with Company Goals
Research the company and understand its marketing objectives. During the interview, express how your paid media strategies can align with their goals and contribute to their growth, showing that you're a strategic thinker.
