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- Tasks: Lead strategic oversight for digital programmes across key Welsh Government accounts.
- Company: Join a dynamic, fully integrated marketing agency with a focus on innovative solutions.
- Benefits: Enjoy flexible remote work options and the chance to travel occasionally for client meetings.
- Why this job: Be part of impactful campaigns that shape Wales' digital landscape and drive business growth.
- Qualifications: Proven experience in leading multi-channel digital programmes and strong strategic thinking skills required.
- Other info: Opportunity to craft case studies and support new business initiatives.
The predicted salary is between 48000 - 84000 £ per year.
Walker and Sloan are proud to be working with a fully integrated marketing agency, as they are keen to bring on board a Client Strategy Lead to the team on a full-time basis. This is a full-time position requiring 2 days per week in the office (London, Brighton or Cardiff). They would however explore fully remote as long as you would be ok with travelling to clients on the odd occasion.
The role works across Visit Wales, Trade & Invest Wales, Business Wales, Cymru Wales and Creative Wales, to provide senior strategic oversight and direction on all digital programs of work spanning Content, SEO, Paid Social, Paid Search, Programmatic, Data & Analytics, and Audience Intelligence.
You’ll work closely with the Program Lead and channel specialists, supporting all BAU and campaign programmes from strategic planning through to performance measurement and ongoing client and brand problem solving and solution building and selling.
As well as strategically leading the Welsh Government accounts, you’ll occasionally craft case studies, award entries, and may have the opportunity to support with new business opportunities for the agency brand. Across all key Welsh Government accounts, you’ll take responsibility for crafting the approach for integrated annual and campaign strategies, and work in partnership with channel leads to flesh these out, whilst maintaining the overarching strategic narrative.
You’ll work with channel leads and client solutions teams to drive new business and new solution development off the back of opportunities identified, leading on continued account innovation and best in class strategies.
We want to see your drive and enthusiasm for B2B business marketing and B2C travel marketing. Proven experience in leading and developing best-in-class, annual multi-channel, digital programmes, as well as integrated campaign strategies is essential.
The ability to identify opportunities to improve digital experiences, digital performance and maturity is crucial, along with the ability to multi-task across a range of projects, prioritising what is most important.
Curiosity about culture, consumer behaviour, and digital marketing is important, as is the ability to communicate effectively between a range of teams and stakeholders including paid media specialists, account leads and data & analytics consultants.
You should be able to translate data into insights, actions and clear narratives, demonstrating strategic thinking and strategy development across multi-channel digital programs spanned earned, owned and.
Director Business Planning employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Business Planning
✨Tip Number 1
Familiarise yourself with the Welsh Government's digital initiatives and marketing strategies. Understanding their current projects and goals will help you demonstrate your knowledge and enthusiasm during discussions.
✨Tip Number 2
Network with professionals in the B2B and B2C marketing sectors, especially those who have experience working with government accounts. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel digital programmes you've led. Highlight your strategic thinking and how you’ve driven innovation in past roles to align with the expectations of this position.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, particularly in content, SEO, and analytics. Being able to speak knowledgeably about these areas will set you apart as a candidate who is proactive and informed.
We think you need these skills to ace Director Business Planning
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Director of Business Planning position. Understand the key responsibilities and required skills, especially in areas like digital marketing, strategic oversight, and multi-channel programmes.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B and B2C marketing, particularly in leading digital programmes and integrated campaign strategies. Use specific examples that demonstrate your ability to drive new business and innovate within accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the agency's mission. Discuss your strategic thinking abilities and how you can contribute to the Welsh Government accounts, as well as your experience in translating data into actionable insights.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are clear, concise, and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the job description and the specific responsibilities of the Client Strategy Lead. Familiarise yourself with the key accounts you'll be working on, such as Visit Wales and Trade & Invest Wales, and think about how your experience aligns with their needs.
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in leading multi-channel digital programmes. Be ready to share examples of how you've developed integrated campaign strategies and how you've driven innovation in past roles. This will demonstrate your capability to lead the Welsh Government accounts effectively.
✨Demonstrate Your Communication Skills
Since the role requires effective communication across various teams, practice articulating your thoughts clearly. Prepare to explain complex ideas simply, especially when discussing how you translate data into actionable insights. This will show your ability to collaborate with different stakeholders.
✨Express Your Passion for B2B and B2C Marketing
Convey your enthusiasm for both B2B business marketing and B2C travel marketing during the interview. Share any relevant experiences or projects that highlight your passion and understanding of these areas, as this will resonate well with the agency's focus.
