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- Tasks: Lead SEO strategies and collaborate on digital campaigns for diverse clients.
- Company: Join a top-rated marketing agency in Bath, known for creative excellence.
- Benefits: Enjoy hybrid working, generous leave, healthcare perks, and a bike-to-work scheme.
- Why this job: Be part of a dynamic team driving impactful digital marketing and SEO initiatives.
- Qualifications: 5+ years of SEO management experience across various sectors required.
- Other info: Recognised as a leading brand strategy agency with multiple awards.
The predicted salary is between 36000 - 60000 £ per year.
Walker and Sloan are once again working with a full serviced marketing agency in Bath, as they are looking to appoint a Head of SEO to their team on a full time basis.
Location: Bath UK, Hybrid working
Job Type: Permanent
SEO Head responsibilities
- Initiate, advise, and collaborate on digital campaigns for our client base
- Creation and implementation of SEO strategies
- Creation and presentation of SEO and email reports and dashboards with clear communication and actions
- Help support the wider team to create further efficiencies within service lines and delivery
- Provide SEO input to website builds projects, working alongside UX, design and development teams
- Collaborate with the broader team including Social, Client Services, Creative and Web Developers
- Understanding of and regular referral to client activity plans, demonstration of a comprehensive understanding of client objectives, working with the team to deploy the digital strategies and tactics to meet those objectives
- Working with your senior peers in your team as well as Tech, Client Services, Strategy, and Creative teams to develop effective digital-first campaigns to reach core audiences and drive results
- Be proficient at understanding analytics and industry performance tools to evaluate results
- Develop knowledge of the client’s businesses, business objectives, and the sector in which they operate to ensure you can write and speak knowledgeably on client industries and SEO trends, make informed recommendations, and proactively develop and deploy tactics
- Help your senior peers in your team respond to SEO-related queries from clients across the agency
- Responsible for timely, efficient, and accurate reporting of AUK’s client’s digital campaigns as well as supporting your senior team
- Contribute to the reporting and analysis of any SEO campaigns and share key learnings with the wider team to help optimise future campaigns
- Meeting management is done by keeping agendas and notes, particularly for monthly report meetings
- Help your senior team maintain account profitability through accurate time and service level recording
- Management of SEO assistant
- Management of SEO suppliers
- Assist in the development and management of AUK’s profile in the wider marketing and communications industry, through relevant social channel
Requirements
- Minimum of 5 years SEO experience at a management level
- Knowledge and experience working across a range of sectors including health care, B2B and FMCG
Benefits
- Company pension scheme
- ~25 days of annual leave, with the option to buy an additional 5 days per year
- ~ AXA healthcare with 24-hour GP on-call service and 40% off selected national gym memberships
- ~ Bike to work scheme
- ~ Hybrid working: 3 days working from our central Bath office and 2 days working at home
Locations
Digital Marketing with SEO employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing with SEO
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools. Being well-versed in current industry standards will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in SEO. Attend relevant events or webinars to make connections that could provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific SEO campaigns you've managed in the past. Be ready to share measurable results and how your strategies contributed to the success of those campaigns, as this will showcase your expertise.
✨Tip Number 4
Research Walker and Sloan's client base and their industries. Understanding their specific needs and challenges will allow you to tailor your discussions and show how you can add value to their team.
We think you need these skills to ace Digital Marketing with SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly any management roles. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and SEO. Mention specific campaigns you've worked on and how they align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, emphasise your proficiency with analytics tools and your ability to evaluate campaign performance. Provide examples of how you've used data to drive results in previous roles.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of successful collaborations in your application. This could be projects where you worked alongside UX, design, or client services teams.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Showcase Your SEO Expertise
Make sure to highlight your extensive experience in SEO, especially any specific strategies you've implemented that led to measurable results. Be prepared to discuss case studies or examples from your previous roles that demonstrate your ability to drive traffic and improve search rankings.
✨Understand the Company and Its Clients
Research Walker and Sloan and their client base thoroughly. Understand their industries, challenges, and objectives. This will allow you to tailor your responses and show how your skills can directly benefit their clients' digital marketing efforts.
✨Prepare for Collaborative Scenarios
Since the role involves working with various teams, be ready to discuss how you've successfully collaborated with UX, design, and development teams in the past. Share examples of how you’ve contributed to cross-functional projects and the outcomes of those collaborations.
✨Demonstrate Analytical Skills
Be prepared to talk about the analytics tools you’ve used and how you’ve leveraged data to inform your SEO strategies. Discuss how you measure success and optimise campaigns based on performance metrics, as this is crucial for the role.
