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- Tasks: Lead and implement paid media strategies for diverse clients, ensuring high-quality results.
- Company: Join Walker & Sloan Ltd, a certified B Corp passionate about people and the planet.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in digital marketing.
- Qualifications: Experience in paid media management and a passion for delivering exceptional client results.
- Other info: Opportunity to mentor junior team members and shape the future of paid media.
The predicted salary is between 46800 - 78000 £ per year.
Direct message the job poster from Walker & Sloan Ltd | Certified B Corp
Associate Director – Head of Marketing Recruitment – B Corp certified | Passionate about People and Planet We are hiring Marketing Sector…
Walker and Sloan are proud to be working exclusively with an integrated digital marketing agency in London. Due to some great growth they are now seeking a Senior Paid Media Manager to join them on a full time basis.
Up to £65k
Hybrid – 3 days in London HQ
The Role:
As a Senior Paid Media Manager you’ll play a vital role in the delivery and growth of our paid media services to clients. You’ll have responsibility for strategy and implementation of paid media activity for your clients with the opportunity to take your obsession with your craft and translate it into world-class paid media campaigns that produce results against client KPIs.
You’ll work directly with the Head of Paid Media, other heads of departments and their teams, and our Client Managers and Directors. You’ll be the owner of multiple clients across different industries delivering work to the highest standards and helping shape and deliver pitches to win new business – so bringing a clear and thoughtful perspective and understanding the latest trends will be essential to your success.
Whatever you’re doing you’ll help build the knowledge and skills of those around you, whether that’s with other members of the paid media team, our clients or the wider team. With you in the team we’ll fly the flag for the importance of paid media in our clients’ marketing mix.
Responsibilities:
- Responsible for building and forecasting each paid media strategy against the client’s KPIs and leading the day to day delivery of high-quality work, to budget, for each client..
- Responsible for evaluating and improving the performance of paid media across your clients, proactively making recommendations and adjusting our approach to deliver the high-performance for our clients
- Responsible for working with Client Managers and Client Directors to ensure accounts meet the commercial strategy in place with clear performance targets agreed for each client against which we manage budgets and prioritise activity to deliver the required ROI.
- Responsible for reporting on paid media activity and contributing to quarterly client QBRs to demonstrate value and optimise activity.
- Responsible for partnering with data and content teams to ensure landing pages are effectively optimised for conversion.
- Responsible for pitching and winning work with existing and new clients. Identifying opportunities, building relationships in chemistry meetings, writing proposals and pitch decks, and advocating for the paid media service line internally and to the wider industry.
- Responsible for maintaining up to date awareness of emerging tools, technologies and legislation impacting the future of paid media.
- Responsible for supporting less experienced members of the team to develop their skills
Success:
You’ll be bringing new insights, ideas and a fresh perspective on paid media to the agency, inspiring and exciting those outside the team about the value of paid media within the client\’s marketing mix.
- You’ll be designing and delivering paid media campaigns that outperform expectations and engage our clients with the possibilities of investment in paid media.
- Your reputation internally means you’ll be called on for your expertise and involved in efforts to win new work and grow the impact of our team.
- You’ll be respected by clients who seek and listen to your perspective to inform their marketing strategies.
- Alongside other measures, your principal performance metrics will be: 1. Client feedback on your work 2. Performance of accounts you manage to the agreed campaign metrics 3. Financial performance of your accounts work delivered profitably 4. Opportunities for revenue growth identified
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Marketing Services
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Senior Paid Media Manager employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid media. This role requires you to bring fresh insights, so staying updated on emerging tools and technologies will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the marketing sector, especially those who work in paid media. Building relationships can lead to valuable referrals and insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share how you evaluated performance and made adjustments to meet KPIs, as this will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams. Highlight experiences where you've partnered with data and content teams to optimise campaigns, as this is crucial for the role at Walker & Sloan.
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management. Focus on specific campaigns you've led, the KPIs you achieved, and any tools or technologies you used that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid media and how it fits into the broader marketing strategy. Mention your understanding of current trends and how you can bring fresh insights to the agency.
Showcase Your Achievements: Use quantifiable metrics to demonstrate your success in previous roles. For example, mention how you improved ROI for clients or increased engagement through specific campaigns.
Research the Company: Familiarise yourself with Walker & Sloan Ltd and their values as a B Corp. Highlight in your application how your personal values align with theirs, especially regarding sustainability and community impact.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Showcase Your Expertise
As a Senior Paid Media Manager, it's crucial to demonstrate your deep understanding of paid media strategies. Be prepared to discuss specific campaigns you've managed, the results achieved, and how you adapted strategies based on performance metrics.
✨Stay Updated on Trends
The digital marketing landscape is ever-evolving. Make sure to research the latest tools, technologies, and legislation affecting paid media. Bring insights to the interview that show you're not just knowledgeable but also passionate about staying ahead in the industry.
✨Prepare for Client Scenarios
Expect to be asked about how you would handle various client situations. Prepare examples of how you've built relationships, pitched ideas, or turned around underperforming campaigns. This will showcase your ability to manage client expectations and deliver results.
✨Emphasise Team Collaboration
Highlight your experience working with cross-functional teams, such as data and content teams. Discuss how collaboration has led to successful campaign outcomes and how you can help mentor less experienced team members, aligning with the company's values.
