At a Glance
- Tasks: Lead website strategy and optimise for user experience and SEO to drive growth.
- Company: Join a dynamic financial services consultancy in Swindon with a collaborative culture.
- Benefits: Enjoy competitive salary, hybrid working, 25 days leave, and mental health support.
- Other info: Opportunity for career growth in a global B2B environment.
- Why this job: Make an impact by enhancing digital presence and driving lead generation.
- Qualifications: Experience in website management, SEO, and strong analytical skills required.
The predicted salary is between 38700 - 47300 £ per year.
Walker and Sloan are proud to be partnering with a financial services/business consultancy in Swindon as they are keen to bring on a Website and SEO Manager to the team on a full time basis.
- Hybrid - 3 days in HQ 2 days from home
- Website & Digital Manager
- Role Purpose
The Website & Digital Manager is responsible for leading the strategy, performance, and continuous optimisation of the organisation's global web presence to drive lead generation, customer engagement, and business growth.
This role owns the end-to-end management of the company’s website, including website performance, design, user experience (UX), user interface (UI), content discoverability, conversion rate optimisation (CRO), and digital customer journeys.
The role ensures the website delivers an exceptional user experience while maximising its effectiveness as a lead generation and revenue-driving channel.
The role is also responsible for developing and executing global SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) strategies, ensuring the organisation is visible across both traditional search engines and emerging AI-powered search platforms, including Chat GPT, Claude, Microsoft Copilot, Gemini, Perplexity, and other Large Language Model (LLM)-driven search experiences.
Key Responsibilities
- Website Strategy, Management & Performance
- Own the strategy, governance, performance, and development roadmap for the organisation's global website.
- Ensure the website delivers a best-in-class customer experience across all devices, regions, and customer touchpoints.
- Lead website design, UX and UI improvements, ensuring alignment with brand standards and customer needs.
- Manage website functionality, accessibility, performance, and content quality.
- Work with internal stakeholders, developers, and external agencies to deliver website enhancements and digital innovation initiatives.
- Establish and maintain global standards, processes, and best practices for website management and optimisation.
- User Experience (UX), User Interface (UI) & Conversion Rate Optimisation (CRO)
- Own the end-to-end user experience across the website.
- Continuously optimise website usability, navigation, content structure, and conversion paths.
- Conduct user behaviour analysis, customer journey mapping, A/B testing, and conversion optimisation initiatives.
- Use customer insights, analytics, heatmaps, and performance data to improve engagement and conversion rates.
- Develop landing page and content optimisation strategies that maximise enquiries, registrations, and sales opportunities.
- SEO, AI Search & Organic Growth
- Develop and implement global SEO, AEO, and GEO strategies to increase visibility, authority, and organic traffic.
- Optimise website content, technical architecture, structured data, and metadata to maximise discoverability across traditional and AI-powered search platforms.
- Drive visibility and brand presence within AI-driven search experiences including Chat GPT, Claude, Microsoft Copilot, Gemini, Perplexity, and future LLM-based platforms.
- Stay ahead of developments in search, AI, and digital discovery, ensuring the organisation remains at the forefront of evolving AI and search behaviours.
- Develop frameworks and best practices for AI search optimisation that can be adopted across global markets.
- Lead Generation & Demand Creation
- Own website-generated lead performance and continually optimise acquisition and conversion strategies.
- Partner with marketing, sales, global and regional teams to develop integrated digital growth initiatives.
- Ensure content, landing pages, and customer journeys are designed to maximise qualified leads and pipeline contribution.
- Identify opportunities to increase organic traffic, engagement, and conversion across priority markets.
- Support wider business objectives through data-driven growth and demand generation strategies
- Global Stakeholder Management
- Collaborate with regional marketing teams to ensure global consistency while supporting local market requirements.
- Balance global governance and brand standards with regional growth opportunities and localisation needs.
- Act as the central subject matter expert for website optimisation, digital growth, SEO, and AI search visibility.
- Provide guidance, training, and support to stakeholders across international markets.
- Analytics & Insight
- Define, monitor, and report on KPIs for website performance, user experience, organic traffic, AI search visibility, lead generation, conversion rates, and business impact.
- Produce regular insight reports and strategic recommendations for senior stakeholders.
- Use data and analytics to identify opportunities for continuous improvement and optimisation.
- Demonstrate the commercial value and ROI of digital growth initiatives.
Skills, Knowledge & Experience
Essential
- Proven experience managing and optimising high-performing, lead-generation websites.
- Strong expertise in website management, UX, UI, customer journey optimisation, and conversion rate optimisation (CRO).
- Significant experience developing and executing successful SEO strategies.
- Knowledge of AEO, GEO, AI search optimisation, and emerging search technologies.
- Understanding of how Large Language Models (LLMs) discover, interpret, recommend, and cite digital content.
- Experience improving visibility across AI-powered search platforms and search experiences.
- Strong analytical skills with experience using website and digital performance tools.
- Experience managing global or multi-regional digital platforms and websites.
- Strong stakeholder management skills with the ability to work effectively across international teams.
- Commercial mindset with a proven ability to deliver measurable growth in traffic, leads, and business performance.
Desirable
- Experience working within a global B2B organisation.
- Experience managing website development projects and CMS platforms.
- Knowledge of accessibility standards and web governance.
- Experience managing digital agencies and third-party suppliers.
- Familiarity with marketing automation and lead nurturing platforms.
Benefits
- Competitive Salary
- 25 days annual leave plus bank holidays (including Christmas shutdown)
- Hybrid Working - Minimum 3 days in office, 2 days working from home
- Pension scheme
- Spill - mental health & wellbeing support
- EV salary sacrifice scheme
- AI Hub, Training Courses & Support
- Free on-site parking
- Family-inclusive annual company celebration
Website and SEO Manager in Swindon employer: Walker & Sloan Limited
Walker & Sloan is an excellent employer, offering a dynamic work environment in Hayes, West London, where you can contribute to cutting-edge data centre projects. With a strong focus on employee development, the company provides structured career progression, comprehensive training, and a competitive benefits package that includes private healthcare and generous leave policies. Join a team that values collaboration and innovation, ensuring you gain invaluable experience while working alongside industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land Website and SEO Manager in Swindon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walker & Sloan Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walker & Sloan Limited are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walker & Sloan Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Website and SEO Manager in Swindon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walker & Sloan Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walker & Sloan Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walker & Sloan Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walker & Sloan Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walker & Sloan Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walker & Sloan Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
