At a Glance
- Tasks: Drive client campaigns and manage media relations for impactful PR activities.
- Company: Reputable B2B Tech PR Agency in Hampshire with a dynamic team.
- Benefits: Competitive salary up to £31k and opportunities for professional growth.
- Other info: Join a collaborative environment with opportunities to build valuable industry connections.
- Why this job: Be the media lead and make a real difference in exciting tech campaigns.
- Qualifications: Experience in PR, strong media relations, and excellent writing skills.
The predicted salary is between 27900 - 34100 £ per year.
Walker and Sloan are proud to be working with a well-known B2B Tech PR Agency in Hampshire as they are keen to bring on board a Senior PR Account Executive to the team on a full-time basis. Salary: Up to £31k
The Role:
You will play a key role in driving the success of your team’s client campaigns through excellent client communication and the delivery of agreed PR activity. As the media lead within the team, you will take responsibility for media strategy and execution, acting as a trusted point of contact for media relations both internally and externally. Working closely with the Account Manager, you will develop a clear understanding of your clients’ objectives and identify creative opportunities to secure impactful coverage and deliver successful campaigns.
What we would like you to do:
- Oversee media relations activity on behalf of the team’s clients, maintaining key media contacts for all campaigns and projects
- Build, maintain and develop productive relationships with journalists and analysts across broadcast, national, trade and vertical media channels
- Execute a range of tactics including article placements, media briefings, roundtables and event support
- Generate accurate and informative top-tier media briefing documents and materials and confidently share with relevant client contacts of all levels
- Manage client communication pertaining to media opportunities and the relevant news agenda
We would like to hear from you if you have:
- Previous experience in a PR agency or communications role, ideally within B2B or technology sector
- A proven track record of securing media coverage across trade, national, broadcast or online media
- Strong media relations and pitching skills, with the confidence to build relationships with journalists, analysts and influencers
- Excellent writing skills, including press releases, media pitches, briefing documents and thought leadership content
- Strong organisation and client management skills, with the ability to manage multiple priorities and contribute to successful PR campaigns
Senior PR Account Executive employer: Walker & Sloan Limited
Walker & Sloan is an excellent employer, offering a dynamic work environment in Hayes, West London, where you can contribute to cutting-edge data centre projects. With a strong focus on employee development, the company provides structured career progression, comprehensive training, and a competitive benefits package that includes private healthcare and generous leave policies. Join a team that values collaboration and innovation, ensuring you gain invaluable experience while working alongside industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR Account Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Walker & Sloan Limited. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Walker & Sloan Limited, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Walker & Sloan Limited inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior PR Account Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Walker & Sloan Limited. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Walker & Sloan Limited.
How to prepare for a job interview at Walker & Sloan Limited
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
