At a Glance
- Tasks: Create and execute PR strategies to boost client visibility and engagement.
- Company: Award-winning marketing agency in Surrey with a vibrant culture.
- Benefits: Private healthcare, generous pension, team lunches, and exciting social events.
- Other info: Opportunities for career growth and industry event attendance.
- Why this job: Join a creative team and make brands shine in the media spotlight.
- Qualifications: Strong writing skills, media knowledge, and a proactive attitude.
The predicted salary is between 31500 - 35000 £ per year.
Walker and Sloan are proud to be working with an award winning marketing agency in Surrey.
Due to some great growth they are looking for a Senior Digital PR Executive to join their team on a full time basis.
The Role
We are looking for an outgoing, creative and dynamic Senior PR Consultant to work on our growing PR team and alongside the SEO team to help develop PR strategies to drive awareness and engagement to a wide range of clients.
You’ll work as part of a creative and hard-working PR team, to develop relationships with journalists and create and pitch compelling news flow and stories to key media.
You’ll love to experiment with new ways of communicating stories, have a strong team work ethic and a burning desire to get brands talked about online.
You’ll work closely with the SEO team to strategically develop campaigns to sell in to relevant journalists, editors and bloggers to help increase visibility of client brands.
The right candidate will have creative flair, excellent communication and writing skills and be driven to integrate PR activity in the online world.
- Our candidate will ideally have –
- A proactive, positive attitude and willingness to make things happen!
- Excellent research and writing skills for by-line articles and press releases.
- Strong experience writing for both B2B and B2C publications and longer articles (1,000 words+).
- Experience working on wider content marketing campaigns (outreaching visual assets and finding relevant news hooks) would be beneficial.
- A willingness to learn about AI search and how to increase client AI visibility through earned media (previous experience beneficial).
- Creative thinking and an ability to create unique stories and compelling campaign ideas that really stand out and attract coverage.
- Experience across various verticals with both larger brands and small businesses.
- Strong media knowledge and the ability to compile tailored, targeted media lists quickly.
- Excellent communication skills for outreach and pitching (over the phone, and in person).
- Be able to analyse a company, product, content piece or raw data to find a story and hook.
- Be full of ideas about how even the most seemingly boring of companies can get mainstream media coverage!
- Good knowledge of media trends and the ability to turn around reactive media commentary quickly.
- Great organisational and time-management skills.
Responsibilities
To create, manage and execute PR activities for a wide range of clients to raise awareness, gain coverage and influence audiences.
Develop, maintain and grow media relations and develop PR plans to gain media coverage and newsworthy stories online.
Work alongside the SEO team to integrate all activity online, to help improve organic visibility.
Benefits
- BUPA private healthcare.
- Generous company pension scheme.
- Monthly team lunches at a local restaurant.
- Regular company-wide social events such as go-karting, cocktail making, Henley Regatta, bowling, Reading Oktoberfest and more!
- Opportunity to attend the latest industry events around the world.
- Career development, training and mentoring by the best in the search industry.
• Birthday off in addition to a generous allocation!
- Enhanced maternity and paternity pay.
Senior Digital PR Executive employer: Walker & Sloan Limited
Walker & Sloan is an excellent employer, offering a dynamic work environment in Hayes, West London, where you can contribute to cutting-edge data centre projects. With a strong focus on employee development, the company provides structured career progression, comprehensive training, and a competitive benefits package that includes private healthcare and generous leave policies. Join a team that values collaboration and innovation, ensuring you gain invaluable experience while working alongside industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital PR Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Walker & Sloan Limited. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Walker & Sloan Limited, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Walker & Sloan Limited inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Digital PR Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Walker & Sloan Limited. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Walker & Sloan Limited.
How to prepare for a job interview at Walker & Sloan Limited
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
