At a Glance
- Tasks: Manage and optimise B2B paid media campaigns across various channels.
- Company: A well-known B2B Tech/SaaS digital marketing agency in London.
- Benefits: Salary up to £45,000, hybrid working, and excellent benefits package.
- Other info: Collaborative culture with strong progression opportunities.
- Why this job: Join a growing team and work with exciting B2B clients.
- Qualifications: Experience in paid media and strong B2B campaign skills required.
The predicted salary is between 58500 - 71500 £ per year.
Walker and Sloan are proud to be working with a well-known B2B Tech/SaaS digital marketing agency in London. Due to some great growth, they are now looking to appoint a talented Paid Media Specialist to the team on a full-time basis.
The Opportunity: We are currently working with a growing and highly regarded marketing agency in London that is looking to hire a B2B Paid Media Specialist to join their expanding digital team. This is a fantastic opportunity for a paid media specialist with strong B2B marketing experience who enjoys working across strategic, performance-led campaigns for a variety of clients. The successful candidate will play a key role in planning, managing and optimising paid campaigns across multiple channels while working closely with internal strategy, client services and creative teams.
Key Responsibilities:
- Manage and optimise B2B paid media campaigns across Paid Search, Paid Social and Display
- Develop performance-driven strategies focused on lead generation and ROI
- Monitor campaign performance, budgets and reporting across multiple client accounts
- Analyse campaign data and provide actionable insights and recommendations
- Work closely with Account Management teams to support client growth and retention
- Present campaign performance and strategic recommendations confidently to clients
- Identify opportunities for campaign improvements and innovation
- Keep up to date with paid media trends, platform updates and industry developments
Skills & Experience Required:
- Previous experience in a Paid Media role within a marketing agency environment
- Strong B2B campaign experience is essential
- Hands-on experience across Google Ads, LinkedIn Ads and Paid Social platforms
- Strong analytical and reporting skills with a data-driven mindset
- Experience managing campaign budgets and performance optimisation
- Excellent communication and client management skills
- Ability to manage multiple projects in a fast-paced environment
- Experience using GA4 and reporting platforms would be beneficial
What’s on Offer:
- Salary up to £45,000
- Hybrid working – 3 days in the London office
- Strong progression and development opportunities
- Collaborative and supportive agency culture
- Opportunity to work with exciting B2B clients and integrated marketing teams
- Excellent benefits package
B2B Paid Media Specialist in London employer: Walker & Sloan Limited
Walker & Sloan is an excellent employer, offering a dynamic work environment in Hayes, West London, where you can contribute to cutting-edge data centre projects. With a strong focus on employee development, the company provides structured career progression, comprehensive training, and a competitive benefits package that includes private healthcare and generous leave policies. Join a team that values collaboration and innovation, ensuring you gain invaluable experience while working alongside industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Paid Media Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walker & Sloan Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walker & Sloan Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walker & Sloan Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walker & Sloan Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Paid Media Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walker & Sloan Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walker & Sloan Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walker & Sloan Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walker & Sloan Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walker & Sloan Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walker & Sloan Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
