Paid Social Specialist in Brighton

Walker and Sloan are proud to be working with a well known Performance Marketing Agency in Brighton as they are keen to bring on a talented Paid Social Specialist on a full time basis.

The Role

We’re looking for a dynamic and results-driven Paid Social Specialist – one who’s bursting with creativity, able to drive performance and support the wider team in their development.

You will be responsible for leading large client accounts and working alongside more junior members of the team.

You will be developing and implementing effective strategies to drive performance, increase engagement, and enhance brand visibility for our diverse portfolio of clients across various social media platforms.

You will also be collaborating with other channel specialists to align marketing strategies and achieve overall client objectives.

In this role, you’ll use your experience in developing and implementing successful Paid Social strategies across various platforms.

You’ll be responsible for finding opportunities for clients to grow and engage their social media audiences.

Additionally, you will develop and execute comprehensive paid advertising campaigns across Meta, Pinterest, Tik Tok (and more!) as part of our Paid Social Media Service.

You’ll be an important part of driving commercial success for clients, working closely with other departments like PPC and SEO.

You’ll also assess and analyse client data to determine areas of opportunity, generate reports and forecast future KPIs for clients to aid in growth.

Key Responsibilities

• Taking an active role in business development, developing and presenting pitch proposals
• Onboarding newly won clients, ensuring technical and creative set-up is done effectively
• Leading and coordinating day-to-day activity across paid social accounts
• Auditing client accounts and suggesting tailored strategies to improve performance
• Coaching other team members and assisting their development in Seed
• Proactively recommending new marketing strategies and tactics to deliver exceptional results for clients
• Providing creative direction and producing design briefs, working closely with our in-house design team
• Collaborating with other teams in the agency (PPC and SEO) for a holistic approach across multi-channel clients
• Liaising with clients via email Slack or Teams, ensuring they’re kept up to date on our activities, and frequently presenting reports to them
• Building and optimising paid social campaigns on Meta, Pinterest, and Tiktok
• Collecting and analysing data across different platforms; utilising this to provide actionable insights for optimisations
• Staying up-to-date with the latest trends, innovations, and best practices in social media marketing

Requirements

• 3+ years experience working in Paid Social
• Keen interest in social media – having a presence on key social media platforms, knowing the latest trends, and familiarity with local and international content creators
• Well-versed in utilising ads platforms, business managers and organic platforms
• Basic photo and video editing skills – using tools like Canva, Capcut, and native editing tools on Instagram or Tiktok
• Great communication skills – you’ll be exposed to client meetings and working closely with various members of the wider team
• Meticulous attention to detail – spotting typos on captions, tagging the right brands on sponsored posts, correcting UTM parameters… just a few things that ensure we’re helping our clients have their best foot forward on social media
• Organisational skills and sensitivity to timelines – having the ability to manage your own time, projects and meet deadlines effectively is required within this role
• Analytical understanding – showcasing the ability to extract meaningful insights from social media metrics to create reports on platforms like Looker Studio and Sprout Social and forecasts for clients

Benefits

• Flexible working- work in a way that fits around your life.
• Career development – regular 1 to 1 mentorship and support.
• £1,000 learning budget – your choice of courses, training and skill development.
• Dedicated training time – time set aside for learning during working hours.
• AI budget – subscription to your AI tool of choice, whether that’s Chat GPT, Claude, Gemini or similar.
• Healthcare plan – which includes dental cover and access to mental health support services.
• Profit share scheme – your share in the success of the agency.
• Regular agency socials – optional and low pressure.
• 4.5-day working week – more weekend, fewer hours.
• Birthdays off
• Annual pay reviews – transparent and consistent.
• Paid volunteering time – take time out to support causes you care about.