At a Glance
- Tasks: Create and deliver innovative SEO strategies for diverse clients.
- Company: Join a leading Digital Marketing Agency in Birmingham.
- Benefits: Flexible work options, 33 days holiday, and career progression.
- Other info: Collaborative culture with opportunities to work across marketing specialisms.
- Why this job: Make an impact with cutting-edge SEO and AI strategies.
- Qualifications: Experience in SEO, technical audits, and data analysis.
The predicted salary is between 34650 - 42350 £ per year.
Walker and Sloan are proud to be working with a well-known Digital Marketing Agency in Birmingham, as they are keen to bring on board a SEO Manager to the team on a full-time basis.
Role overview
As an SEO Manager, you will be responsible for creating and delivering SEO, GEO and AEO strategies across a wide range of client sectors and budgets. You’ll take ownership of technical audits, content optimisation, and strategic planning, while also working with our Paid Search Manager to ensure an integrated approach. You will be client-facing, confident in presenting SEO strategy and results, and capable of leading other team members to implement some of your recommendations.
Key Responsibilities
- Develop and oversee SEO strategies tailored to client objectives.
- Monitoring and identifying opportunities based on web data within GA4.
- Conduct technical SEO audits, identifying site improvements and ensuring best practice is applied.
- Lead keyword research, on-page optimisation, content planning, and link acquisition.
- Optimise for Generative Engine Optimisation (GEO), ensuring content is structured for AI search engines and summarisation.
- Stay at the forefront of AI’s impact on search and integrate these insights into client strategies.
- Provide consultancy on how SEO, PPC, and Paid Social can work together for growth (without direct PPC delivery).
- Liaise directly with clients, presenting SEO performance reports, insights, and recommendations.
- Collaborate with other divisions (content, design, PR, CRO) to deliver integrated campaigns.
- Ensure all campaigns are data-led, with results measured against KPIs.
The Ideal Candidate
- Proven agency experience in SEO, with a strong grasp of technical SEO and on-page optimisation.
- Setting up events tracking in GA4 via Google Tag Manager.
- Awareness of Generative Engine Optimisation (GEO) and the impact of AI on search.
- Working knowledge of PPC and social ads, with the ability to factor them into wider digital strategies.
- Experience with SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Google Search Console.
- Strong organisational skills, comfortable managing multiple clients in a fast-paced environment.
- Confident communicator, able to present technical recommendations and strategic direction to clients.
- Analytical mindset, using data to inform decisions and measure success.
What We Offer
- The opportunity to work alongside specialists across other areas of marketing.
- A collaborative environment built on honesty, innovation, and commercial focus.
- Career progression within a growing agency with international offices.
- A vibrant Birmingham Jewellery Quarter office, with flexibility to work from home 1 day a week.
- Incentives linked to client retention and results.
- 33 days holiday plus an extra day for your birthday.
If interested please contact Lee Curry at Walker and Sloan.
SEO Manager in Birmingham employer: Walker & Sloan Limited
Walker & Sloan is an excellent employer, offering a dynamic work environment in Hayes, West London, where you can contribute to cutting-edge data centre projects. With a strong focus on employee development, the company provides structured career progression, comprehensive training, and a competitive benefits package that includes private healthcare and generous leave policies. Join a team that values collaboration and innovation, ensuring you gain invaluable experience while working alongside industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walker & Sloan Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walker & Sloan Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walker & Sloan Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walker & Sloan Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walker & Sloan Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walker & Sloan Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walker & Sloan Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walker & Sloan Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walker & Sloan Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walker & Sloan Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
