At a Glance
- Tasks: Drive customer engagement and retention through innovative marketing strategies.
- Company: Join a leading global financial intelligence organisation.
- Benefits: Enjoy hybrid working, competitive salary, and career development opportunities.
- Other info: Collaborate with senior stakeholders and influence customer success.
- Why this job: Shape the future of lifecycle marketing and make a real impact.
- Qualifications: Experience in B2B lifecycle marketing, preferably in SaaS or subscription services.
The predicted salary is between 59400 - 72600 £ per year.
Drive customer engagement and retention for a global financial intelligence business. Walker Lovell is partnering with an established global financial intelligence organisation to recruit a Senior Lifecycle Marketing Manager. This newly created role offers the opportunity to shape the post-sale customer journey, developing targeted marketing strategies that increase product adoption, subscriber engagement and long-term retention.
We're looking for an experienced B2B lifecycle marketer, ideally from a SaaS, subscription, data, analytics or information services business, who understands how to turn customer insights into measurable commercial growth.
What You'll Be Doing
- Own the post-sale customer lifecycle strategy, from onboarding and activation through to engagement and retention.
- Develop automated, segmented customer journeys, including nurture and re-engagement campaigns.
- Analyse customer behaviour and product usage to identify opportunities to increase adoption and reduce churn.
- Work closely with sales, product and marketing teams to support customer retention, renewals and account growth.
- Optimise lifecycle campaigns using CRM, marketing automation and performance insights.
What We're Looking For
- Proven B2B lifecycle or customer marketing experience within SaaS, subscriptions, data, analytics or information services.
- Demonstrable experience improving customer onboarding, product adoption, engagement and retention.
- Strong understanding of customer segmentation, automated journeys and behavioural marketing.
- Experience using CRM and marketing automation platforms, ideally Salesforce and Pardot.
- Commercial awareness of how lifecycle marketing supports renewals, retention and customer lifetime value.
- Experience marketing subscription products to financial institutions or professional B2B audiences would be advantageous.
Why Join?
- Build something new: Shape the lifecycle marketing strategy within an established global business.
- Make an impact: Directly influence customer engagement, retention and subscription growth.
- Hybrid flexibility: Three days working remotely, with Tuesdays and Thursdays in a central London office.
- Career development: Work alongside senior stakeholders across sales, product and marketing.
- Competitive package: Attractive compensation reflecting your experience and expertise.
If you're a commercially minded B2B lifecycle marketer who enjoys combining strategy with hands-on execution, we'd love to hear from you.
Senior Marketing Manager in London employer: Walker Lovell
Join a globally respected intelligence business that champions a collaborative, data-led culture and offers a hybrid working environment. As a Pricing Analyst, you'll have the opportunity to take ownership of high-impact projects that shape commercial pricing strategies and drive significant growth across international markets. With a strong focus on employee development and a commitment to innovation, this organisation provides a unique platform for meaningful contributions and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walker Lovell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walker Lovell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walker Lovell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walker Lovell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walker Lovell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walker Lovell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walker Lovell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walker Lovell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walker Lovell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walker Lovell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
